오늘날 상품뿐만 아니라 브랜드에 있어서 색채 이미지의 중요성은 증대되고 있다. 이 연구는 유아복 브랜드의 색채 이미지를 분류하고, 이를 통하여 효율적으로 색채 이미지를 계획하는 방법을 제안하고자 하였다. 유아복 브랜드의 색채 이미지를 분류하기 위해 유아복 7개 브랜드를 선정하여 온라인 숍을 통해 상품을 수집하였다. 수집된 상품은 여름, 가을 두 계절 상품으로 이를 다시 남아, 여아, 신생아 3개 군으로 분류하여 브랜드별로 6개의 소그룹으로 분류되었다. 연구 조사 설문지는 각 브랜드의 상품에서 색채만 추출한 컬러 팔레트 40장과 유아복에서 사용되어 추출된 이미지 형용사 어휘 20개로 작성된 설문지로 두 가지로 만들어졌다. 패션디자인 전공 대학생을 대상으로 최종 320장의 설문지가 회수되어 분석되었으며, 통계는 SPSS 12.0 패키지를 이용하여 요인분석(factor analysis)을 실시하였다. 유아복 색채 이미지로 '활발함', '사랑스러움', '멋스러움', '깨끗함'의 네 가지가 추출되었다. 색상이 아니라 색채가 유아복 브랜드의 색채 이미지를 형성하는 데 더욱 중요하였다. 블랙과 화이트가 유아복임에도 많은 비중으로 사용되었다. 성별과 계절별 색채 이미지의 일치성이 유아복 브랜드 색채 이미지를 명확하게 하고 차별화하는데 중요하였다.
오늘날 상품뿐만 아니라 브랜드에 있어서 색채 이미지의 중요성은 증대되고 있다. 이 연구는 유아복 브랜드의 색채 이미지를 분류하고, 이를 통하여 효율적으로 색채 이미지를 계획하는 방법을 제안하고자 하였다. 유아복 브랜드의 색채 이미지를 분류하기 위해 유아복 7개 브랜드를 선정하여 온라인 숍을 통해 상품을 수집하였다. 수집된 상품은 여름, 가을 두 계절 상품으로 이를 다시 남아, 여아, 신생아 3개 군으로 분류하여 브랜드별로 6개의 소그룹으로 분류되었다. 연구 조사 설문지는 각 브랜드의 상품에서 색채만 추출한 컬러 팔레트 40장과 유아복에서 사용되어 추출된 이미지 형용사 어휘 20개로 작성된 설문지로 두 가지로 만들어졌다. 패션디자인 전공 대학생을 대상으로 최종 320장의 설문지가 회수되어 분석되었으며, 통계는 SPSS 12.0 패키지를 이용하여 요인분석(factor analysis)을 실시하였다. 유아복 색채 이미지로 '활발함', '사랑스러움', '멋스러움', '깨끗함'의 네 가지가 추출되었다. 색상이 아니라 색채가 유아복 브랜드의 색채 이미지를 형성하는 데 더욱 중요하였다. 블랙과 화이트가 유아복임에도 많은 비중으로 사용되었다. 성별과 계절별 색채 이미지의 일치성이 유아복 브랜드 색채 이미지를 명확하게 하고 차별화하는데 중요하였다.
Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color ...
Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.
Today the importance of color image is increasing for the brands as well as the products. This study was performed to classily the color image of baby's wear brands and to suggest how the color is effectively planned for the image. In order to classify the color image of 7 baby's wear brands, color palettes of 7 brands were also made by 6 subgroups, each season(summer, fall) by gender(boy, girl, new-born) and based on manufactured garments which were collected by on-line shops. Questionaries were organized with 40 pieces of the color palettes prints for 6 subgroups by 7 brands and 20 baby's wear image adjectives. The total 320 copies were used in the survey to students majored in fashion design. Questionaries were analyzed by factor analysis from SPSS 12.0 package program. There are 4 main factors for the color images of baby's wear brands, 'liveliness', 'loveliness', 'chic', 'neatness'. Not hue, but tone is more important to express the characteristics of color images of baby's wear brands. Also white and black are importantly used for baby's wear. The consistency of the brand color image across gender and season is very important to identify and strengthen the color image of brand.
Apparel News Co. (2004). 2004/2005 Korea Fashion Brand Annual. Seoul: Apparel News Co
Apparel News Co. (2005). 2005/2006 Korea Fashion Brand Annual. Seoul: Apparel News Co
Apparel News Co. (2006). 2006/2007 Korea Fashion Brand Annual. Seoul: Apparel News Co
Downsizing market volume in popular priced market: Increaing both consumption propensity from the top to the bottom. (2006, May). Fashion Biz, p. 212
In my grip on children' wear in low price market, "Culysu" etc. (2005, November). Fashion Biz, pp. 134-136
In my grip on mass-volume children' wear. (2006, June).Fashion Biz, pp. 234-236
Joo, M. Y. (2000). Color characteristics based on the image of toddler's wear. Master's thesis, Yonsei University, Seoul
Kim, B. S. (1981). Analysis on aesthetic attitude of preschool child. Master's thesis, Ewha Womans University, Seoul
Kim, K. H. (2005). A comparative study on the current state of VMD in the shops of infants'/children's wear according to the changes of distributional environment. Master's thesis, Chung-ang University, Seoul
Kim, Y I., Choo, S. H., & Kang, J. H. (2000). A study on the preference of children's clothing and color image. Journal of the Korean Society of Costume, 50(1), 25-32
Kim, Y. I., Koh, A. R., & Hong, H. S. (2000). Fashion image segmaentation of 20's female apparel market and apparel color preference. Journal of the Korean Society of Clothing and Textiles, 24(1), 3-14
Korea Federation of Textile Industries. (2005). The propensity to clothing con-sume, the second half of the year. KOFOTI. Retrieved June 25, 2006, from www.kofoti.or.kr
Korea National Statistical Office. (2005). Statistics for the change in population. Korea National Statistical Office. Retrieved Semtember 13, 2006, from www.nso.go.kr
Ku, Y. S., Park H. H., & Lee, S. M. (2001). A study on infant's wear brand positioning according to fashion life style of missy woman. Journal of the Korean Society of Costume, 51(1), 49-59
Lee, Y. J. (1999). Development of color design system based on color image. Doctoral dissertation, Yonsei University, Seoul
Park, C. O. (2004). A study of brand's color. Master's thesis, Dankook University, Seoul
Park, H. S. & Lee, D. Y. (1998). A study on the color planning to package design. Journal of the Society of Design Science, 11, 78-86
Song, J. Y. (2002). Characteristics of color and color combination of domestic lady's wear brand-Focused on 2000 s/s - 2002 f/w-. Master's thesis, Yonsei University, Seoul
Song, Y. J. (2004). A study of the influence about behaviors of buying kid's clothes by mother's preference to consume apparel. Master's thesis, Sookmyung women's University, Seoul
Yang, W. S. (2002). A study of sensitivity strategy of color marketing- focus on visual sensitivity. Master's thesis, Gwangju University, Gwangju
AI-Helper
※ AI-Helper는 부적절한 답변을 할 수 있습니다.