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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.8 no.1, 2008년, pp.86 - 92
앙희진 (한국과학기술정보연구원) , 이명선 (한국과학기술정보연구원)
With the improvement in digital and Internet, the market is changing from a supplier-centered form to consumer-centered one. It is important for companies to accurately understand and offer customer value to cope with such environment. Since customer value exerts great effects on an increase in perf...
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