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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.8 no.2, 2008년, pp.150 - 163
It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way ...
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