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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.32 no.6, 2008년, pp.890 - 901
This study explores an initial framework for online product categorization by examining the relationships among Internet motivations, buying tendencies, and online purchase intentions for product categories. A total of 217 usable questionnaires were obtained from respondents in a southwestern state ...
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