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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.9 no.12, 2009년, pp.759 - 776
이한희 (이화여자대학교 KISS센터) , 강소라 (호서대학교 디지털비즈니스학부) , 김유정 (호서대학교 디지털비즈니스학부)
This paper aims at identifying trust factors to be managed in UCC environment, and how those trust factors impact on trust in UCC site. Also this paper examines the moderating effect of level of UCC participation(UCC retrieve, UCC production) on the relation between trust in UCC site and intention t...
한국정보사회진흥원, 국가정보화백서, 2009
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