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NTIS 바로가기한국전자거래학회지 = The Journal of Society for e-Business Studies, v.14 no.2, 2009년, pp.71 - 94
성기문 (서울대학교 경영대학, 대한민국 공군) , 신지나 (서울대학교 경영대학, KT) , 안중호 (서울대학교 경영대학 및 경영전문대학원)
The purpose of this study is to identify the effects of interactivity, computer playfulness, and computer anxiety on service satisfaction, attitude, and user intention based on the flow theory in order to understand factors improving effects of home-network system. Especially, Computer anxiety which...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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홈네트워크 시스템 효과를 향상시키는 요인을 파악하고, 지각된 상 호작용성, 컴퓨터 유희성, 컴퓨터 불안감이 서비스 만족, 태도, 사용의도에 미치는 영향에 대해 분석한 결과는 어떠한가? | 분석결과 지각된 상호작용성과 컴퓨터 유희성은 서비스 만족과 긍정적인 관계가 존재 하며, 반대로 컴퓨터 불안감은 서비스 만족에 부정적 영향을 주는 것으로 확인되었다. 이러한 결과들은 연구모형을 기반으로 설정된 연구가설을 모두 지지하는 결과이며, 결국 지각된 상호작용성, 컴퓨터 유희성, 컴퓨터 불안감과 서비스 만족간의 밀접한 관련성을 설명하는 증거라고 할 수 있다. 또 서비스 만족, 태도, 사용의도 등 태도변수들 간에도 유의한 관계가 있음을 확인하였다. | |
몰입이란 무엇인가? | 몰입은 예술가나 스포츠 선수들이 공연이나 경기에 집중할 때처럼 내면적으로 즐거운 활동 상황에 놓일 때 나타나는 깊은 전념의 상태를 말한다[13]. 상호작용 상태에서 나타나는 개인의 유희성에 대한 대다수의 연구가 Csikszentmihalyi의 몰입이론을 기반으로 하고 있다[44]. | |
컴퓨터 유희성과 컴퓨터 불안감이란 무엇인가? | 컴퓨터 유희성과 컴퓨터 불안감은 개인이 컴퓨터를 사용하면서 또는 사용할 것으로 기대되는 상황에서 나타나는 반응들이다[71, 75]. 또한 컴퓨터와의 상호작용 상황에서, 개인이 지니고 있는 비교적 오래가면서 안정적인 기질과 외부환경의 변화에 따라 영향을 받는 개인의 심리적 상태 모두를 반영한 개념이다[75]. |
이성호, "모바일 콘텐츠 서비스의 홈네트워크 속성이 지각된 상호작용성 및 행동 결과에 미치는 영향에 관한 연구", 경영학 박사학위논문, 서울대학교, 2005.
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