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NTIS 바로가기Information Systems Review, v.11 no.2, 2009년, pp.91 - 111
방영석 (KAIST 경영대학 경영공학과) , 이동주 (한성대학교 경영학부) , 안재현 (KAIST 정보미디어 경영대학원)
Collection and use of personal information have enabled firms to improve their value propositions by offering personalization. On the other hand, they have caused widespread concerns by consumers that their privacy is invaded. Because previously distributed personal information can be integrated and...
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