최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Information Systems Review, v.12 no.1, 2010년, pp.209 - 227
김병수 (SK 텔레콤) , 이종원 (호서대학교 사회대학 디지털비즈니스학부) , 강영식 (명지대학교 경영대학 경영정보학과)
One type of innovative multimedia platform environments is mobile data services (MDS), exemplified by Nate, Show, and OZ. In the context of MDS, enhancing user's continuance intention is a significant challenge to the continuing growth and long-term viability of MDS. Because the cost of using MDS is...
김병수, 전진호, 강영식, "지식검색 서비스 사용자의 서비스 사용과 지식 공유 행위에 관한 이해", 지식경영연구, 제10권, 제2호, 2009, pp. 85-103.
한국인터넷진흥원, 2008년 무선인터넷 실태조사, 2008, available: http://isis.nida.or.kr/.
Benhasat, I. and R. Zmud, "The identity Crisis within the IS Discipline: Defining and Communicating the Discipline's Core Properties", MIS Quarterly, Vol.27, No.2, 2003, pp. 183-194.
Bhattacherjee, A., "Understanding Information Systems Continuance: An Expectation-Confirmation Model", MIS Quarterly, Vol.25 , No.3, 2001, pp. 351-370.
Chea, S. and M. M. Luo, "Post-Adoption Behaviors of E-Service Customers: The Interplay of Cognition and Emotion", International Journal of Electronic Commerce, Vol.12, No.3, 2008, pp. 29-56.
Chin, W. W., The Partial Least Squares Approach to Structural Equation Modeling, in G. A. Marcoulides(ed.), Modern Methods for Business Research, Lawrence Erlbaum, Mahway, NJ, 1998.
Chin, W. W., A. Gopal, and W. D. Salisbury, "Advancing the Theory of Adaptive Structuration: The Development of a Scale to Measure Faithfulness of Appropriation", Information Systems Research, Vol.8, No.4, 1997, pp. 342-367.
Cohen, J. B. and S. A. Charles, Affective and Consumer Behavior, in Robertson, T. S. and H. J. Kassarjian(ed.), Handbook of Consumer Behavior, Prentice Hall, Englewood Cliffs, 1991.
Cummings, W. H. and M. Venkatesan, "Cognitive Dissonance and Consumer Behavior: A Review of the Evidence", Journal of Marketing Research, Vol.13, No.3, 1976, pp. 303-308.
Davis, F. D., "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology", MIS Quarterly, Vol.13, No.3, 1989, pp. 319-340.
Davis, F. D., R. P. Bagozzi, and P. R. Warshaw, "Extrinsic and Intrinsic Motivation to User Computers in the Workplace", Journal of Applied Social Psychology, Vol.22, No.14, 1992, pp. 1111-1132.
Deci, E., "Effects of externally mediated rewards on intrinsic motivation", Journal of Personality and Social Psychology, Vol.18, No.1, 1971, pp, 113-120.
DeLone, W. H. and E. R. McLean, "The DeLone and McLean Model of Information Systems Success: A Ten-Year Update", Journal of Management Information Systems, Vol.19, No.4, 2003, pp. 9-30.
Fomell, C. and D. F. Larcker, "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error", Journal of Marketing Research, Vol.18, No.1, 1981, pp. 39-50.
Ha, I., Y. Yoon, and M. Choi, "Determinants of Adoption of Mobile Garnes under Mobile Braadband Wireless Access Environment", Information and Management, VoI.44, No.3, 2007, pp. 276-286.
Hackbarth, G., V. Grover, and M. Y. Yi, "Computer Playfulness and Anxiety: Positive and Negative Mediators of the System Experience Effect on Perceived Ease of Use", Information and Management, Vol.40, No.3, 2003, pp. 221-232.
Hair, J., R. Anderson, and R. B. Tatham, Multivariate Data Analysis, Prentice Hall, Upper Saddle River, NJ, USA, 1998.
Hong, S. J. and K. Y. Tam, "Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services", Information Systems Research, Vol.17, No.2, 2006, pp. 162-179.
Hong, S. J., J. Y. L. Thong, J. Y. Moon, and K. Y. Tam, "Understanding the Behavior of Mobile Data Services Consumers", Information Systems Frontiers, Vol.10, No.4, 2008, pp. 431-445.
Kang, Y. S., S. Hong, and H. Lee, "Exploring Continued Online Service Usage Behavior: The Roles of Self-Image Congruity and Regret", Computers in Human Behavior, Vol.25, No.1, 2009, pp. 111-122.
Kim, B., "An Empirical Investigation of Mobile Data Service Continuance: Incorporating the Theory of Planned Behavior into the Expectation Confirmation Model", Expert Systems with Application, 2010, DOl: 10.1016/j.eswa.2010.03.015.
Kim, B., M. Choi, and I. Han, "Understanding the Key Driver in User Loyalty toward Mobile Data Service", 16th European Conference on Information Systems, June 2008.
Kim, B., M. Choi, and I. Han, "User Behaviors toward Mobile Data Services: The Role of Perceived Fee and Prior Experience", Expert Systems with Applicatibn, Vol.36, No.4, 2009a, pp. 8528-8536.
Kim, B. and I. Han, "The Role of Trust Belief in Community-Driven Knowledge and its Antecedents", Journal of the American Society for Information Science and Technology, Vol.60, No.4, 2009b, pp. 1-15.
Kim, B. and I. Han, "What Drives the Adoption of Mobile Data Services? An Approach from a Value Perspective", Journal of Information Technology, Vol.24, No.1, 2009c, pp. 35-45.
Kim, H. W., H. C. Chan, and Y. P. Chan, "A Balanced Thinking-Feelings Model of Information Systems Continuance", International Journal of Human-Computer Studies, Vol.65 , No.6, 2007a, pp. 511-525.
Kim, H. W., H. C. Chan, and S. Gupta, "Value-based Adoption of Mobile Internet: An Empirical Investigation", Decision Support Systems, Vol.43, No.1, 2007b, pp. 111-126.
Lam, S. Y., V. Shankar, and M. K. Erramilli, "Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration from a Business-to-Business Service Context", Journal of the Academy of Marketing Science, Vol.32, No.3, 2004, pp. 293-311.
Necessary, J. R. and T. H. Parish, "The Relationship between Computer Usage and Computer-Related Attitudes and Behaviors", Education, Vol.116, No.3, 1996, pp. 384-387.
Oliver, R. L., "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions", Journal of Marketing Research, Vol.17, No.4, 1980, pp. 460-469.
Oliver, R. L., "Cognitive, Affective, and Attribute Bases of the Satisfaction Response", Journal of Consumer Research, Vol.20, No.3, 1993, pp. 418-430.
Reichheld, F. F. and P. Schefter, "E-Loyalty: Your Secret Weapon on the Web", Harvard Business Review, Vol.78, No.4, 2000, pp. 105-113.
Reinartz, W. J. and V. Kumar, "On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing", Journal of Marketing, Vol.64, No.4, 2000, pp. 17-35.
Simonson, M. R., M. Maurer, M. Montag-Torardi, and M. Whitaker, "Development of a Standardized Test of Computer Literacy and a Computer Anxiety Index", Journal of Educational Computing Research, Vol.3, No.2, 1990, pp. 231-247.
Spreng, R. A., S. B. MacKenzie, and R. W. Olshavsky, "A Reexamination of the Determinants of Consumer Satisfaction", Journal of Marketing, Vol.60, No.3, 1996, pp. 15-32.
Strategy Analytics, Understanding the Mobile Ecosystem, 2008. available: www.strategyanalytics.com
Thatcher, J. B., M. L. Loughry, J. Lim, and H. McKnight, "Internet Anxiety: An Empirical Study of the Effects of Personality, Beliefs, and Social Support", Information and Management, Vol.44, No.4, 2007, pp. 353-363.
Thong, J. Y. L., S. J. Hong, and K. Y. Tam, "The Effects of Post-Adoption Beliefs on the Expectation-Confirmation Model for Information Technology Continuance", International Journal of Human-Computer Studies, Vol.64, No.9, 2006, pp. 799-810.
Voss, G., D. Parasuramna, and D. Grewal, "The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges", Journal of Marketing, Vol.62, No.4, 1998, pp. 46-61.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.