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대학생의 복권구매의도와 관련변인에 관한 연구
Factors That Affect the Lottery Purchasing Intentions of University Students 원문보기

한국가정관리학회지 = Journal of Korean Home Management Association, v.28 no.3 = no.105, 2010년, pp.113 - 127  

김미라 (전남대학교 생활환경복지학과, 생활과학연구소) ,  황덕순 (전남대학교 생활환경복지학과, 생활과학연구소)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study explores the factors that affect the lottery purchasing intentions of university students. Self-administered questionnaires were completed by 504 students attending four universities in Kwangju South Korea. The conclusions are as follows: First, approximately 43% of respondents participat...

주제어

#복권   #주관적 규범   #사전경험   #구매의도  

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