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한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.34 no.6, 2010년, pp.913 - 927
Kim, Sae-Hee (Div. of Fashion & Beauty, Busan Kyungsang College)
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This study investigates the influence of Likert scale formats such as the number of response categories and the inclusion of a mid-point from a methodological point of view using instruments that measure a fashionmarketing-related subject. Using a self-administered questionnaire, 201 respondents rat...
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