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Abstract ▼ AI-Helper

This research aims to discuss the causes of inaccuracy in public opinion polls currently conducted in Korea. In particular, identifying the problems in sampling frame and sampling methods in political and social public opinion polls is an important question. Currently, most polling organizations ope...

This research aims to discuss the causes of inaccuracy in public opinion polls currently conducted in Korea. In particular, identifying the problems in sampling frame and sampling methods in political and social public opinion polls is an important question. Currently, most polling organizations operating in Korea are using phone number directories provided by Korea Telecom(KT) as its sampling frame for conducting most political polls. A critical problem of using a phone number directory as a sampling frame is that unlisted phone numbers can never be included in the sample. If a systematic difference in socio-demographic or politico-economic characteristics exists between the listed number using group and the unlisted group, using a phone number directory as a sampling frame cannot produce a sample that can represent the whole adult population in Korea. According to the poll result commissioned by the Asan Institute for Policy Studies in January 2011, there are statistically significant differences in socio-demographic and politico-economic characteristics between those two groups, and those differences led to the differences in the presidential job approval rating and party support. Our findings include that the listed number using group is more pro-Grand National Party and show stronger support for the president than the unlisted group.

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