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대학생 소비자의 소셜커머스 만족도와 재구매의도에 관한 연구
A Study on the Satisfaction and Repurchase Intention on Social Commerce of University Students 원문보기

한국생활과학회지 = Korean journal of human ecology, v.21 no.6, 2012년, pp.1111 - 1128  

이경옥 (경성대학교 이과대학 식품영양건강생활학과)

Abstract AI-Helper 아이콘AI-Helper

Many social commerce companies are being established and the market for social commerce is also developing quickly. In this study, the utilization, satisfaction, repurchase and recommendation intentions of social commerce consumption were studied, followed by an analysis of different factors that in...

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참고문헌 (34)

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