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여대생의 자기이미지와 미디어관여가 외모관리행동에 미치는 영향
Effects of female college students' self-image and media involvement on appearance management behavior 원문보기

패션비즈니스 = Fashion business, v.17 no.2, 2013년, pp.164 - 178  

김지양 (성균관대학교 디자인대학원) ,  임은혁 (성균관대학교 의상학과) ,  전호경 (성균관대학교 의상학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study is to verify effects of female college students' self-image on appearance management behavior and investigate the differences caused by TV involvement and entertainer imitation on the appearance managing behavior. Respondents of the survey were 424 college females living in...

주제어

#여대생   #자기이미지   #외모관리행동   #미디어관여   #연예인모방  

AI 본문요약
AI-Helper 아이콘 AI-Helper

문제 정의

  • 그러나 자기이미지가 외모관리행동에 미치는 영향에 있어 TV관여도와 연예인모 방도에 따른 차이를 조사한 연구는 거의 없는 실정이다. 따라서 본 연구의 목적은 첫째 여대생의 자기 이미지 요인이 외모관리행동에 미치는 영향을 조사하고 둘째, 자기이미지 요인이 외모관리행동에 미치는 영향에 있어 여대생들의 TV관여도와 연예인모방도에 따라 어떠한 차이가 있는 지를 알아보는 것이다.
본문요약 정보가 도움이 되었나요?

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