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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.37 no.4, 2013년, pp.439 - 451
임현경 (가천대학교 의상학과) , 이정우 (가천대학교 의상학과) , 김미영 (가천대학교 의상학과)
This study used Chinese female college students as subjects to classify the components of the Korean national image as well as understand the recognition difference of country image factors and Korean fashion images; in addition, it examined the differences of the effect of Korean national image fac...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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국가이미지는 소비자의 어떤 부분에 영향을 미치는가? | 국가이미지에 대한 연구는 원산지 효과에 대한 연구를 시작으로 특정 국가의 구성이미지가 상품평가에 미치는 영향에 대한 연구로 이어져 왔다(Heslop & Papadopoulos, 2000; Schooler, 1965; Wang & Lamb, 1983). 또한 국가이미지의 결과요인에 관한 연구에서는 국가이미지가 소비자의 상품품질 지각, 구매의도, 상품평가, 상품 및 브랜드에 대한 태도에 영향을 미친다는 다양한 결과를 제시하기도 했다(Bilkey & Nes, 1982; Han & Terpstra, 1988). 특히 우리나라 패션브랜드들의 해외진출이 활발해진 이후, 외국인을 대상으로 국가이미지가 패션 제품에 미치는 영향에 대한 연구가 늘고 있는 추세이다 (Hong, 2010; Xu, 2011). | |
국가이미지란 무엇인가? | 국가이미지란 국제사회에서 인식되는 한 나라의 이 미지로(Mun, 2011), 특정 국가에 대해서 가지고 있는 기 술적, 추론적, 정보적 차원에 대한 신념의 총합을 말한 다(Martin & Eroglu, 1993). 즉, 사람들이 어떤 대상에 대 해 경험한 여러 정보를 종합해서 만들어낸 심상으로, 대 상에 대한 경험과 정보를 바탕으로 형성된다고 할 수 있 다. | |
한류의 파급 효과가 한국 패션 상품 구매에 영향을 미칠 것으로 추측되는 이유는 어떤 연구 결과에 기인한 것인가? | 결과를 살펴보면, 국가이미지에대한 6개의 요인들 중 ‘문화 · 사회’의 영향력이 가장 크고 다음은 ‘상품’, ‘정 치’, ‘스포츠’ 요인의 순으로 한국 패션 구매의도에 영향을 미치는 것으로 나타났으나 ‘경제’, ‘기술’ 요인은 유의하지 않은 것으로 나타났다. |
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