참고문헌 (95)

1. 김동식, "기업의 날씨 마케팅 활용방안-프랜차이즈 등 주요 업종별 사례를 중심으로", 한국프랜차이즈경영학회 추계 학술발표논문집, (2009), pp.79-95. 

2. 김상봉, "날씨와 거시변수가 주류산업에 미치는 영향 분석", 산업경제연구 , 제25권, 제1호 (2012), pp.217-239. 

3. 김성문, 김홍선, "한국 주식시장에서 비선형계획법을 이용한 마코위츠의 포트폴리오 선정 모형의 투자 성과에 관한 연구", 경영과학 , 제26권, 제2호(2009), pp.19-35. 

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4. 김성문, 김홍선, "한국 주식시장의 삼성그룹주펀드들과 비선형계획법을 이용한 마코위츠 포트폴리오 선정 모형의 투자성과 비교", 한국경영과학회, 추계학술대회 및 정기 총회, 2008. 

5. 김형길, "날씨 마케팅", 마케팅 , 제39권, 제11호(2005). 

6. 성주호, "퇴직연금 손？익 위험 관리전략에 관한 연구:평균？분산 최적화 접근법", 보험개발원 보험금융연구 , (2007), p.126. 

7. 안광훈, 장장이, 김동식, "기업의 날씨 마케팅 활용방안-프랜차이즈 등 주요 업종별 사례를 중심으로", 한국프랜차이즈경영학회, 추계학술발표논문집, (2009), pp.79-95. 

8. 이동주, 안재현, "불확실성 하에서의 신시장 개척을 위한 최적 마케팅 자원 배분", 한국경영과학회, 추계 학술대회논문집, 2001. 

9. 양재환, 여윤경, "효용 최적화를 통한 종신연금계획의 가치 추정:Money's Worth 비율과의 비교를 중심으로", 경영과학 , 제27권, 제1호 (2010), pp.45-60. 

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10. 여윤경, 김혜경, "평균-분산 모형을 이용한 개별 가계 포트폴리오의 효율성 진단", 산업경제연구 , 제21권, 제6호(2008), pp.2697-2717. 

11. 원재환, "예금보험제도와 은행의 재무정책:이론과 실제", 한국증권학회 정기학술발표 논문집, 제2권(2006a), pp.587-609. 

12. 원재환, "예금보험제도가 은행의 위험추구와 최적재무구조 그리고 기업가치에 미치는 영향", 보험학회지 , 제75권(2006b), pp.135-168. 

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13. 이근영, "외채의 통화별 구성을 통한 동태적 헤징전략", 국제경제연구 , 제7권, 제2호(2001), pp.1-29. 

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