최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Journal of Internet Computing and Services = 인터넷정보학회논문지, v.15 no.6, 2014년, pp.133 - 144
홍수남 (Business School, Gachon University) , 이한주 (Business School, Gachon University)
As the Internet and smartphones prevail, this study investigated the purchasing factors of a new beauty marketing method, the social commerce, and verified the relationship of such purchasing factors to consumer satisfaction and repurchasing intentions. In order to verify the validity of purchasing ...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
소셜커머스는 무엇인가? | 소셜커머스는 오프라인 매장을 이용하는 소비자들의 소비성향을 현대사회의 SNS의 편의성과 접목하여 마케팅에 활용하는 판매수단으로 온라인 광고효과와 구전 및 구매후기를 통한 재구매 의도까지 파악할 수 있어 서비스 이용자와 종사자 모두에게 효율적인 새로운 영역이다. | |
대표적인 SNS로 매출이 활성화된 업체는 무엇이 있는가? | 또한 2014년 국내 e-Commerce 시장은 2013년 대비 17.9% 증가하여 약 65조원에 육박할 것으로 전망하였으며(STRABASE, 2014)[2], 다양한 소셜 업체 중 SNS로 매출이 활성화된 업체는 대표적으로 쿠팡, 티몬, 위메프의 3사를 들 수 있다[3]. | |
조수현(2012)연구에 의하면, 뷰티분야에서의 SNS 활용빈도가 높은 양상을 보이는 것으로 도출할 수 있는 결과는 무엇인가? | 1%가 SNS를 통하여 피부미용 쿠폰의 경험이 있었으며5], 서주연(2013)도 81%가 직접구매 경험이 있었고, 학력이 높을수록 구매경험이 많았다[6]. 이는 과거의 방문이나 전화예약이 주를 이루었던 구매패턴을 벗어나 스마트폰의 어플리케이션 등을 통해 뷰티서비스 쿠폰을 소비하는 새로운 시장의 출현을 나타내 주는 결과이다. 이를 입증하듯 최근 뷰티서비스 분야도 소셜을 활용한 구매패턴의 경향이 늘어나고 있다. |
Korea Online Shopping Association(2014). www.kolsa.or.kr Search data. 2014. 6. 28.
STARBASE(2013) e-Commerce 2013 market closing and 2014 outlook-Business insider eMarketer, Forbes, Korea Online Shopping Association, IBM.
Kim, M., S., "Researching the effect that purchasing factor of social commerce have on customer satisfaction and repurchasing : Focused on the food products", Kyonggi University master's degree thesis, 2013. p. 14.
Lee, Y., J., "Factor in the beauty industry, social commerce satisfied with your purchase and re-purchase Purchase Intention", Seokyeong University master's degree thesis, 2014. p. 41.
Cho, S., H., "An analysis on the factors related to the use of social commerce coupon for skin-care", Dongduk Women's University master's degree thesis, 2012. p. 24.
Seo, J., S., "A Study on Use of and Satisfaction Level with SkinCare Shops Using Social Commerce", Graduate School of Distance Learning Sookmyung Women's University. 2013. p. 44.
Rye, J., Y., "The Effects of Characteristics of Social Commerce and Service Quality on Purchase Intention", Chung-Ang University master's degree thesis, 2012. p. 9.
Moon, M., S., "A Study for Consumer Protection in Social Commerce", Soonsil University master's degree thesis, 2012. p. 12.
Kim, S., E., "Study on satisafaction and use behavior of cosmetics service products through social commerce of female adults: centered on skin care and nail art", Sunshin University master's degree thesis, 2014. p. 24.
Seo, J., Y., "A Study on Use of and Satisfaction Level with SkinCare Shops Using Social Commerce", Sookmyung University master's degree thesis. 2013. pp. 30-34.
Lee, Y., R., "A study on marketing strategy based on social commerce in waxing industry", Inchon National University master's degree thesis, 2014. pp. 30-32.
Song, U., J., "A Factor Analysis on a Revisit to Shop in Skin-Care Coupon Users of Social Commerce", Dongduck University master's degree thesis, 2013. p. 60.
Jeong, M., Y., "The Study of Online Activities and Marketing Effects on the Aesthetic Shop", Konkuk University master's thesis, 2012. p. 47.
Lim, J., E., and Jang, M., S. "A Study of Consumer Purchasing Behavior and Satisfaction with Beauty Social Commerce", Jounal of The Korean Society of cosmetology. 2013. pp. 874-883
Lee, Y., J., "Factor in the beauty industry, social commerce satisfied with your purchase and re-purchase Purchase Intention", Seokyeong University master's degree thesis, 2014., p. 22.
Park, J., Y., "The Effects of Social Commerce Service Quality and Characteristics on Perceived Value, Satisfaction and Repurchasing", Kyungsung University master's degree thesis. 2013. pp. 13.
Cho, K., H., "Effects of social commerce characteristics on trust and purchase intention : focused on Moderating effect of innovativeness and information search style", Konkuk University master's degree thesis, 2012. pp. 56-60.
Shin, S., A., "Comparison of flow and loyalty of travelers using social commerce based on their motives and impulse buying tendencies", Kyungsung University master's degree thesis. 2010. pp. 57-59.
Cho, Y., J., "The value of beauty service has a direct effect on customers' satisfaction and their intention to revisit of research", Sookmyung Women's University master's degree thesis. 2007. p. 12.
Park, E., J., "A Study on the Service Quality, Satisfaction and Revisit according to Customer's Character by", Kyungsung University doctorate thesis. 2011. p. 21.
Lee, M., S., "Effect of interactivity, need for cognition and multitasking", Korea University master's degree thesis. 2012. p. 6.
Shim, J., M., "A Study of the Effect of interactivity on the relationship commitment and purchase intention in internet shopping malls", Ewha Womans University master's degree thesis. 2002. pp. 34-36.
Kim, M., S., "Effect of Motivation and reputation on Customers' Participation, Trust, Behavior Intention in Social Commerce Sites", Yeungnam University master's degree thesis. 2002. p. 24.
Kang, Y., R., "Acceptance Factors of Social Shopping", Korea University master's degree thesis. 2009. pp. 72-80.
Kwon, H., I., and Kim, M., J., and Park, J., H., "Study on Evaluation of Social Commerce Quality: Focus on Quality Factors of the Information System and Individual Characteristics", Journal of Advanced Informatio Technology ad Convergence. vol. 9 no. 8. 2011. pp. 229-237.
Basteson, J. E., "On the Relationship Between store Image, Store satisfaction and store Loyalty", European Journal of Marketing. vol. 32 no. 5-6, 1989. pp. 499-513.
Choi, J., B., "The Influence of Skating Rink Service Quality on Customer Satisfaction and Post-Purchase Behavior", Dankuk University master's degree thesis, 2007, pp. 67-70.
Cho, Y., J., "The value of beauty service has a direct effect on customers' satisfaction and their intention to revisit of research", Sookmyung Women's University master's degree thesis. 2007. p. 77.
Lee, S., J., "A Study on Influence of Customer's Action Pattern, Adaptive Selling Technique and Customer's Satisfaction", Kyonggi University master's degree thesis, 2011. p. 63.
Rye, S., E., "Effects of beauty salon customer's lifestyle and service attributes upon customer satisfaction and revisit", Kyungsung University doctorate thesis, 2010. p. 87.
Kim, B., S., "A study on the influences of customer's satisfaction toward effect of revisit intension and mouse information", Mok-won University master's degree thesis, 2004. pp. 37-38.
Kwon, S., J., "Purchasing Disposition of TV Home Shopping Consumers In Consideration of Refund Experience and Repurchase Intent", Ewha University master's degree thesis, 2012. p. 24.
Shin, S., Y., and Kim, M., J., "Purchase Satisfaction of Apparel for Internet Fashion Shopping Mall Users: Focused on 20's-30's Men and Women", Research Journal of the Costume Culture, vol. 11 no. 4. 2003. pp. 487-499.
Lee, Y., J., "Factor in the beauty industry, social commerce satisfied with your purchase and re-purchase Purchase Intention", Seokyeong University master's degree thesis, 2014., p. 48.
Park, S., J., "Influence of e-CRM factor in Social Commerce on the Customer Satisfaction and Repurchase Intention", Kyunghee University master's degree thesis, 2013. p. 49.
Kim, H., S.,, "Study on Dissatisfaction and Complain Behavior in Cooperative Buying Type of Social Commerce", Ewha University master's degree thesis, 2011. p. 40.
Cho, S., Y., "A study on the satisfaction and repurchase intention of Korean and Chinese social commerce's user : focused on the food service coupon's user", Konkuk University master's degree thesis, 2011. p. 67.
Cho, Y., J., "The value of beauty service has a direct effect on customers' satisfaction and their intention to revisit of research", Sookmyung Women's University master's degree thesis. 2007., p. 12.
Shin, S., Y., "The effect of food Service industry Social Commerce Marketing Mix factor on consumers commitment and Royalty: e-tail Q as moderating variable", Kyonggi University master's degree thesis, 2012, p. 87.
Lee, A., R, "Researching the effect that purchasing factor of social commerce have on customer satisfation, customer loyalty and repurchasing", Kyung Hee University master's degree thesis 2012, p. 38
Choi, S., H., "A Study on the Factors that Affect Customers Intention to Repurchase in Social Commerce", Hanyang University master's degree thesis, 2012, p. 52.
Park, B., N., "Study on how Perceptions of Service Quality Affect Severity of Service Failure and Decisions to Repurchase or Revisit: Focus on Social Commerce Companies and Service Provide Companies", Busan Catholic University master's degree thesis, 2013, pp. 41-42.
Liu, C., L., "The Effects of Service Convenience,Customer Satisfaction and Revisit Intentions with Eating out of China in Social Commerce Service", Kangwon National University master's degree thesis, 2014, p. 45.
Wang Yu. "A Comparative Study of the Factors Influencing the Repurchase Intention of Group-Buying Social Commerce in Korea and China", Chungbuk National University master's degree thesis, 2013, p. 40.
Seo, J., Y., "A Study on Use of and Satisfaction Level with SkinCare Shops Using Social Commerce", Sookmyung University master's degree thesis. 2013. p. 99.
Cho, Y., J., "The value of beauty service has a direct effect on customers' satisfaction and their intention to revisit of research", Sookmyung Women's University master's degree thesis. 2007., p. 83.
Rye, S., E., "Effects of beauty salon customer's lifestyle and service attributes upon customer satisfaction and revisit", Kyungsung University doctorate thesis, 2010., p. 100.
Lee, S., J., "A Study on Influence of Customer's Action Pattern, Adaptive Selling Technique and Customer's Satisfaction", Kyonggi University master's degree thesis, 2011., p. 70.
Kwon, S., J., "Purchasing Disposition of TV Home Shopping Consumers In Consideration of Refund Experience and Repurchase Intent", Ewha University master's degree thesis, 2012., p. 74.
Park, S., J., "Influence of e-CRM factor in Social Commerce on the Customer Satisfaction and Repurchase Intention", Kyunghee University master's degree thesis, 2013., p. 61.
Chae, S., I., "Social science investigation methodology", Publishing company of Beopmunsa. 1980. p. 251.
Shin, Y., C., and Jeong, S., R., "A study on the impact of online contents characteristics on customer loyalty: Mediated effect of flow perspective", Journal of the Korean Society for Internet Information, vol 14. no. 5, 2013. pp. 101-117.
Tak, S., Y., "A Study on Consumers' Purchasing Behavior and prospect of future in Beauty Social Commerce", Sungshin University master's degree thesis. 2013. p 42.
Han, S., H., and Kim, Y., W., and Lee, B., G., "The Effects of Characteristics of Social Commerce on Purchase Intention: Focusing on the Moderating Effect of Social Network Service", Journal of the Korean Society for Internet Information, vol. 12 no. 6, 2011. pp. 171-187.
Park, H., H., and Joen J., U., "The Effect of Multidimensional Consumption Value of Social Commerce on Attitude and Reuse Intention: Moderating Role of Opportunity Scarcity Perception", Journal of Marketing Management Research, Vol 17 No. 4. 2012. pp. 173-196.
Lee, Y., J., "Factor in the beauty industry, social commerce satisfied with your purchase and re-purchase Purchase Intention", Seokyeong University master's degree thesis, 2014., p. 29.
Rye, S., E., "Effects of beauty salon customer's lifestyle and service attributes upon customer satisfaction and revisit", Kyungsung University doctorate thesis, 2010. p. 82.
Jang, M., H., "A study on model for marketing strategies based on the analysis of social commerce market in Korea", Hanyang University master's degree thesis. 2012. p. 22.
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.