최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.29 no.6, 2014년, pp.519 - 527
김용욱 (경주대학교 외식조리학과) , 송완구 (지역아카데미) , 이연정 (경주대학교 외식조리학과)
This study was conducted to analyze the differences in consumer behavior of coffee product according to monthly income in franchised coffee shop's consumer in Korea. A total of 293 questionnaires were used out of the 330 that had been distributed for analysis; those that lacked reliability were excl...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
실제 소비행동에서 소득요인이 가장 중요한 영향을 미치는 이유는? | 빠르게 성장하는 커피시장에서 다양하게 변화되어가는 소비자를 세분화하고 소비행동을 파악하기 위한 방법으로 커피소비에 관한 선택속성, 선호도, 라이프스타일, 가치관 등의 다양한 측면의 분석들이 있지만 보다 명확하고 직접적 분석 방법은 인구통계학적 분석이며, 그 중에서도 실제 소비행동에 있어 가장 직접적이며 중요한 영향을 미치는 것은 소득 요인이다(Park & Heo 2012). 소득은 소비지출의 근원이며, 소득의 크기에 따라 소비자의 소비행동이 결정되기 때문이다(Kim & Park 2005; Bryant, 1990). | |
소비자의 소득수준 확대로 커피시장은 어떻게 전망되는가? | 10). 또한 소비자의 소득수준 확대로 커피의 수요와 소비량이 증가하여, 커피전문점시장은 더욱 확대될 것이며 더불어 시장에서의 경쟁은 더욱 심화될 것으로 보인다(KB Financial Management Laboratory 2011). | |
오늘날의 커피는 어떻게 소비되어지고 있는가? | 09). 이처럼 오늘날의 커피는 단순한 기호음료를 넘어 생필품이라 여겨질 정도로 보편화되어 일상생활에서 밀접하게 소비되어지고 있다(Park 등 2012). |
Customs. 2011. Look coffee trade in coffee market of Korea. pp 2
Customs. 2012. Recently coffee market income trend pp 1
Customs. 2013. Recently coffee income trend pp 1, 4
Nonghyup Economic Research Laboratory. 2013. NHERI Week Brief. 2013. 08.12
Samsung Economic Research Laboratory. 2011. SERI Management Note 113 vol
KB Financial Management Laboratory. 2011. Monthly Industry Trend. coffee shop, 'Supply is created demand'
The Dong-A Daily News. 2013 "Coffee beans of testy and smell coffee has been fired hot market war". 2013.03.25.
MK Business News. 2013 "Small-Medium sized Coffee Franchise rush - less restriction and llightened initial establishment cost". Available from: http://news.mk.co.kr/newsRead.php?year2013&no946272, [accessed 2013.10.15.]
Korea Food Service Information. Domestic coffee market, Starbucks' solo still. Available from: http://www.foodbank.co.kr/, [accessed 2013.07.29.]
The Chosun Ilbo. Rice instead of coffee. Increasing consumption of coffee, reduced consumption of rice. Available from: http://news.chosun.com/, [accessed 2013. 09.16.]
The Joongang Ilbo. Coffee life is just the beginning. Available from: http://article.joins.com/, [accessed 2013.04.25.]
The Korea Economic Daily. 4 trillion market...Koreans go crazy coffee. Available from: http://www.hankyung.com/, [accessed 2013.08.08.]
Bryant KW. 1990. The economic organization of the household. NY: Cambridge University Press, pp 30-34
Choi SI, Yim ES, Lee HC. 2011. Analyzing determinant of demand for brand cafe - Focus on coffee involvement -. Korean J. Foodserv. Manag., 14(3):27-46
Chae SJ. 2011. A study on the coffee consumption attributes by the lifestyle. Master's degree thesis, Kyunghee University, pp 8-44
Ha DY. 2010. A study on characteristics of consumer behavior : CJU. J. Bus. Econ., 33(1):7-28
Jin YH, Ryu JW. 2012. The effect of service quality of coffee through mediating customer satisfaction on revisit intentions -Focused on college students who have used coffee houses-. Korean J. Foodserv. Manag., 15(5):321-342
Jung YW. 2006. A study on the positioning strategy of coffee house. Korean J. Hosp. Adm., 15(1):269-289
Kim KH, Choi SK. 2014. Comparison on coffee shop brand personality image and consumer behavior according to consumers'characteristics of lifestyle types - focused on university students in Busan area -. Korean J. Foodserv. Manag., 17(3):31-51
Kim DY. 2012. Analysis of changes to equality in health and medical service utilization by income levels : Ann. soc. sci., 23(3):105-125
Kim HC, Won YE, Lee JE. 2010. An analysis of coffee shop selection attributes by food lifestyle types among korean office workers. Journal of Tourism Sciences, 34(7):187-205
Kim JG. 2011. Equity in the delivery of health care in korea: focused on analysis by age groups. Korean J. Soc. Secur. Stud., 27(3):91-122
Kim KJ, Park KY, Park KY. 2012. The effects of importance and performance of coffee shop selection attribution on customer satisfaction. Korean J. Foodserv. Manag., 15(5):277-295
Kim PS, Han JH. 2011. The effect of service quality on customer satisfaction and customer loyalty in take-out coffee shop: moderating effects of switching barriers. Korean J. Bus. Adm., 24(5):2499-2518
Kim SH, Kim MH. 2011. Analysis of competing composition and preference of coffee shop brand through perception of brand personality. Korean J. Tour. Res., 26(3):21-42
Kim SH. 2012. The impact of household income on the coffee and tea drinking expenditure: A study focused on employment type and income bracket. J. Tour. Sci., 36(8):231-247
Kim TH, Chae SJ, Kim CW. 2013. A study on the coffee consumption behavior by lifestyle. Korean J. Hosp. Adm., 22(2):93-112
Kim YG, Ko HS. 2011. The effect of brand personality on brand attitude and brand loyalty in coffee houses. Northeast Asia Tour. Res., 7(2):163-183
Kim YS, Mo SW. 2008. Food expenditure patterns by income decile group. J. Ind. Econ. Bus., 21(1):197-206
Kim YS, Park JY. 2005. Comparison of household income and expenditure in Korea and New Zealand: Soc. Sci. Res., 21(1):137-167
Ko BS, Kim HC. 2012. Relation of food related-lifestyle and selection attributes of coffee shop consumers: focused on aged 20-39 female-. J. Hosp. Tour. Stud., 14(2):84-99
Ko JY, Seo HJ. 2009. A study on the selection attribute of coffee consumer's. J. Hotel Resort, 8(2):23-41
Lee EY, Lee SB. 2011. An exploratory study about selection attribute of franchised coffee house through AHP: Korean J. Hosp. Adm., 20(3): 183-200
Lee HJ, Seo JY. 2012. A comparison of local and global coffee shop brands and the effect of their physical environment on customer satisfaction and revisit Intention: based on university students in seoul. Korean J. Hosp. Adm., 21(2):131-147
Lee YJ. 2009. Potential effects of senior food service consumers' psychological characteristics upon their consumption behaviors. Master's degree thesis, Kyunggi University, pp 39
Moon SS. 2011. A study on the effect of brand image and brand loyalty in Coffee Shop. - focusing on mediating effect of trust and commitment. Korean J. Bus. Rev., 67: 217-238
Oh JS, Kim DE. 2013. The effects of physical environment on brand image, customer satisfaction, and brand loyalty in coffee shop franchises. Korean J. Distrib. Manag. rev., 16(3):105-119
Oh YG, Kim KJ. 2012. A study on the effects of food-related lifestyle on coffee consumption behavior:Asia-Pacific. Asia-Pac. J. Bus. Ventur. Entrepreneurship, 7(4): 65-75
Park KH, Lee JS, Bang HN. 2012. A study on the coffee consumption types according to the consumer's lifestyle - focused on 'coffee lovers' consumption type -. Korean J. Des. Forum, 34(0):371-380
Park OJ, Jeon MS. 2011. The influence of the physical environment of a coffee shop on customer evaluation and satisfaction. Korean J. Culin. Res., 17(5):42-56
Park SH, Chu YK. 2013. Effect of servers' non verbal communication at franchised coffee shops on brand image and brand trust. Korean J. Tour. Res., 27(6):301-317
Seo JY, Lee HJ. 2011. A study on the coffee shop's service quality impacts on the customer's satisfaction, trust and recommend convention: Comparison of homemade and foreign coffee shop brands. Acad. Custom. Satisf. Manag., 13(3):151-172
Shin BS. 2013. A study on improving the quality perception for coffee stores. Korean J. Corp. Manag. Rev., 20(4): 189-203
Shin SY, Chung LN. 2007. Analysis of customer perception for quality attributes according to consumers'coffee consumption types. J. Korean Soc. Food Cult., 22(6):748-756
Woo JP, Yoon NS. 2011. Research on market segmentation of franchise coffee shops by choice attributes : A case based on caffe Bene. J. Distrib. Sci., 2011(0):99-112
International Coffee Organization's official statistics. Monthly Coffee Market Report 2012. Available from: http://dev.ico.org/documents/, [accessed 2014.03.08.]
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.