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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.38 no.5, 2014년, pp.705 - 717
The interest and importance of appearance can be expanded by changes in social awareness about appearance, the extension of life expectancy, and the development of science, technology and technology and medicine. Especially, down-aging syndrome through a variety of mediums, amplifies consumer's inte...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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젊음추구로 인해 나타난 동안열풍은 무엇에 기인한 것인가? | 인간의 젊어지고자 하는 욕구는 비단 요즘의 일만은 아니나 과거에 비해 발달한 의료의약기술과 성형에 대한 사회적 인식의 변화, 뷰티 관련 산업의 발달 등으로 욕구를 발현할 수 있는 수단들이 보다 다양해졌다. 이러한 젊음추구로 인해 나타난 동안열풍은 디지털 문화, 대중매체의 영향, 저출산 · 고령화와 같은 사회구조의 변화, 이상적 미에 대한 가치관의 변화 등에 의한 것으로 여성의 소비행동에도 많은 변화를 야기시켰다(N. H. | |
경제적 능력을 갖춘 30 ~40대의 나오미족이나 40~50대의 루비족의 특징은? | 10 · 20대 젊은 층이 외모의 아름다움을 추구하는 성향이 크다면, 나이가 들면서는 아름다움 추구도 중요 하나 젊음을 유지하거나 나이에 비해 더욱 젊어 보이고 싶은 욕구가 커지게 된다. 특히 경제적 능력을 갖춘 30 ~40대의 나오미족이나 40~50대의 루비족은 나이보다 젊은 감각을 유지하기 위해 자신을 가꾸고 계발하는데 아낌없는 투자를 하는 특징을 갖고 있다(Jun, 2010). 또한 본인 스스로가 젊다고 인식하고 젊게 살아가고자 하는 삶의 태도는 개인의 생활 전반에 영향을 미치며, 특히 외모 관련 소비생활에 많은 영향을 미치게 되었다. | |
젊음을 위해 기울이는 노력이 외모 때문만은 아니라고 주장하는 선행연구의 연구내용은 무엇인가? | 그러나 젊음을 위해 기울이는 노력은 비단 외모 때문만은 아니다. Song(2012)에 의하면, 나이가 들어감에 따라 느끼는 부정적 인식으로 인해 외모에 관심을 갖고 외모를 가꾸게 됨을 지적하였다. 이는 젊음은 곧 아름다움 이라는 인식과 함께 미에 대한 대중매체의 영향으로 사회적으로 나이 들어 가꾸지 않는 것이 추하고 타인에게 혐오감을 주는 것이라는 인식이 보편화되었음을 나타내는 결과라 할 수 있다. 또한 젊음을 유지하는 것이 능력 있고 당당한 이미지의 개념 중 하나로 나타나(Kim & Lee, 2012) 젊음추구에 대한 사회적 압력이나 요구가 존재하며, 이러한 영향으로 인한 심리적 변화가 나타날 수 있음을 시사하고 있다. |
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