선택한 단어 수는 입니다.
최소 단어 이상 선택하여야 합니다.
최소 단어 이상 선택하여야 합니다.
선택한 단어 수는 30입니다.
최대 10 단어까지만 선택 가능합니다.
최대 10 단어까지만 선택 가능합니다.
제안 방법
- Based on the Comprehensive Evaluation Report on Cultural Tourism Festivals and festival quality factors derived by scholars at home and abroad, this study performed a factor analysis (accessibility, festival details, convenience facilities, festival products, PR, food, related tourism) and a reliability analysis to derive search factors. The process of deriving search factors is shown in (Figure.
- For the Siheung Gaetgol Festival, factor analysis was conducted to analyze the effect of festival service quality on festival adequacy and local development. The following 27 service quality variables were considered: diversity of festival content, enjoyment, experiential satisfaction, local culture, theme, nearby tourist attraction, schedule adherence, information pamphlets, friendliness of guides, information facilities, problem-solving skills of guides, PR, satisfaction with guides, consistency of services, accessibility, price of specialty products, type of food and drinks, price of food and tricks, type of specialty products, parking facilities, lounges, facilities for the disabled, cleanliness of restrooms, admission fee, quality of souvenirs, type of souvenirs, and affordability.
- For the Yeong Dong Grapes Festival held in Yeongdong, a factor analysis was conducted to analyze the effect of service quality on visitor satisfaction and behavior based on 18 measurement variables (enjoyment, accessibility, specialty products, program diversity, safety, cost, educational content, service quality, additional facilities, attitude of local residents, festival information, food, natural scenery, accommodation/shopping, experiential programs, uniqueness, interaction with others). Four factors (festival program, convenience, distinct local characteristics, personal services) were derived as a result [9].
- The 18 survey items were grouped into six categories: accessibility (accessibility of festival site), PR (promotion of festival details and schedule, information signs, festival pamphlet, guides), event details (enjoyment, diversity, experiential programs, enhanced understanding of local culture), festival products (diversity of souvenirs, product quality, affordability), food (diversity, affordability), tourism (likelihood of visiting nearby tourist attractions), and convenience facilities (parking, lounge, cleanliness of restrooms) [4].
- For the annual Dickens on the Strand held in Galveston, Texas, factor analysis was conducted to measure factors prioritized by visitors before and after the event. The 22 service quality factors were exterior of historical zone, banquet hall, tourism information desk, central Christmas tree, safety of event site, cleanliness of restrooms, lounge, program booklet, costume parade, cleanliness of event site, quality of food and drinks, festival content, number of participants in Victorian costumes, accessibility to restrooms, decorations, Victorian food, map, friendliness of personnel, indoor performance, characters, type of souvenirs, and horse riding. Five factors (environment of event site, information services, convenience facilities, parking facilities, interaction with staff of participating companies) were derived as a result [11].
- The investigators received prior training on the objective of the survey and carried it out in the form of a standardized interview survey. They explained the objective of the survey to visitors, who then filled out the questionnaire on their own.
- This study performed confirmatory factor analysis on measurement items that were subjected to exploratory factor analysis and reliability analysis. Confirmatory factor analysis is a statistical technique used to verify the exploratory factor analysis model.
- To resolve the aforementioned issue and provide more user-friendly information, this study performed a factor analysis based on satisfaction ratings for items in the Comprehensive Evaluation Report on Cultural Tourism Festivals provided by the Ministry of Culture, Sports and Tourism and festival quality factors used in past research. Search factors were derived by conducting factor analysis in the forms of exploratory factor analysis, reliability analysis, and confirmatory factor analysis.
- To resolve the aforementioned issue and provide more user-friendly information, this study performed factor analysis based on satisfaction ratings for items in the Comprehensive Evaluation Report on Cultural Tourism Festivals provided by the Ministry of Culture, Sports and Tourism and festival quality factors used in past research. Search factors were derived by conducting factor analysis in the form of an exploratory factor analysis, reliability analysis, and confirmator factor analysis.
대상 데이터
- 40. Among the 24 measurement items, items not meeting the eigenvalue and loading requirements were removed, leaving behind 21 measurement items and six search factors. The search factors were accessibility, PR, event details, festival products, food, and convenience facilities
- Responses provided by 240 visitors to the Suncheon Bay International Garden Expo 2013 were analyzed to determine general characteristics of respondents. First, the respondents consisted of 124 men (52%) and 115 women (48%), showing a good balance in gender. Second, there were 17 respondents below 20 (7%), 77 in their 20s (32%), 71 in their 30s (29.
- The survey was answered by visitors to the Suncheon Bay International Garden Expo 2013, held for six months from April 20 to October 20, 2013 in Suncheon Bay (1,112,000 m2) and located in Pungdeok-dong and Ocheon-dong, Suncheon, South Jeolla Province. The number of respondents was 250 visitors. Among the 250 questionnaires, 240 valid samples (recovery rate of 96%) were obtained.
- The questionnaire consisted of 25 items in a Likert scale (1 for not at all to 5 for extremely). SPSS 18.
- Survey questions were prepared based on the Comprehensive Evaluation Report on Cultural Tourism Festivals and festival quality factors derived by scholars at home and abroad. The survey was answered by visitors to the Suncheon Bay International Garden Expo 2013, held for six months from April 20 to October 20, 2013 in Suncheon Bay (1,112,000 m2) and located in Pungdeok-dong and Ocheon-dong, Suncheon, South Jeolla Province. The number of respondents was 250 visitors.
데이터처리
- A reliability analysis was performed using Cronbach’s alpha to assess the accuracy and consistency of responses.
이론/모형
- 0 were used in the statistical analysis. Factor analysis, a multivariate statistical analysis technique, was applied in the form of an exploratory factor analysis and a confirmatory factor analysis. A reliability analysis was performed using Cronbach’s alpha to assess the accuracy and consistency of responses.
- In this study, the maximum likelihood method was used to extract factors. Since a correlation was assumed between extracted factors, direct oblimin rotation was selected.
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