This study considers the expressive types of 'Glocalism' trends and its inherent aesthetic characteristics through the analysis of flight attendants' uniform design. The following is the conclusions regarding the glocalism trend according to the analysis of airline uniform design that reflect it. Fi...
This study considers the expressive types of 'Glocalism' trends and its inherent aesthetic characteristics through the analysis of flight attendants' uniform design. The following is the conclusions regarding the glocalism trend according to the analysis of airline uniform design that reflect it. First, the design approach was developed appropriating the whole or parts of traditional attire and applying decorative items in terms of a formal aspect. Secondly, the colors of the airline's homeland symbols or natural environment were used while, thirdly, the fabrics represent glocalism by employing folk elements of the region and patterns of nature for a uniform design. Induced from these design analyses, the aesthetic characteristics of airline uniforms reflecting glocalism are traditionality, naturality, and compromisability. To begin with, traditionality is what is realized in interpreting the historical aesthetics in a contemporary perspective, contributing in inspiring the historical value of the homeland and contributing to the establishment of identity by applying forms and colors of traditional garments with folk patterns on a uniform design. In addition, naturality means the reorganization of unprocessed pure nature, expressing the image of nature through colors taken from the natural environment or motifs of the regional plants. Finally, combining general sensibilities with diverse cultural features, compromisability is realized as a modern design which combines a standardized uniform with the aesthetic components of the local environment and traditional garments.
This study considers the expressive types of 'Glocalism' trends and its inherent aesthetic characteristics through the analysis of flight attendants' uniform design. The following is the conclusions regarding the glocalism trend according to the analysis of airline uniform design that reflect it. First, the design approach was developed appropriating the whole or parts of traditional attire and applying decorative items in terms of a formal aspect. Secondly, the colors of the airline's homeland symbols or natural environment were used while, thirdly, the fabrics represent glocalism by employing folk elements of the region and patterns of nature for a uniform design. Induced from these design analyses, the aesthetic characteristics of airline uniforms reflecting glocalism are traditionality, naturality, and compromisability. To begin with, traditionality is what is realized in interpreting the historical aesthetics in a contemporary perspective, contributing in inspiring the historical value of the homeland and contributing to the establishment of identity by applying forms and colors of traditional garments with folk patterns on a uniform design. In addition, naturality means the reorganization of unprocessed pure nature, expressing the image of nature through colors taken from the natural environment or motifs of the regional plants. Finally, combining general sensibilities with diverse cultural features, compromisability is realized as a modern design which combines a standardized uniform with the aesthetic components of the local environment and traditional garments.
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문제 정의
The purpose of this research is to examine the glocalism trend that has appeared in female flight attendants’ uniform design over the last five years according to fashion design elements of shape, color and fabric and their inherent aesthetic characteristics. On the basis of findings, it can be identified how notions of glocalism is projected in the uniform design which contains practicality and functionality as key principals, and the significant aim is in proposing fundamental data in designing uniforms with a combination of beauty peculiar to the region and global sensibility for global corporations or international events.
The purpose of this research is to examine the glocalism trend that has appeared in female flight attendants’ uniform design over the last five years according to fashion design elements of shape, color and fabric and their inherent aesthetic characteristics.
Though conducted various preceding research, the majority of researches focused on the trend of glocalism in terms of the cultural phenomenon or historical aspect or the uniform design in fashion design or marketing fields. Therefore, this research aimed to analyze the glocalism trend that appeared in designs of flight uniform for the necessity of the academic association between glocalism and a flight uniform.
As observed above, expression tendency of glocalism in flight attendants’ uniform design in respect to the shape is presented in a way that reinvents and modernizes the shapes and ornamental elements of traditional garments worn in the nation or region in which airlines are located. This shows that each airline aims to establish brand identity through the visual differentiation of corporate images as the integrating characteristics of traditional garments into the uniform design.
제안 방법
The specified process for the research is as follows. First, general examinations on glocalism and uniforms are conducted. Second, airline uniforms are studied to see how the glocalism trend is reflected in terms of main design elements.
In this chapter, to grasp expression tendency of glocalism in flight attendants’ uniform design, the design elements of shape, color, and fabric were categorized and analyzed targeting flight attendants’ uniform that were listed more than twice in the top ten ‘The world’s best airline’ and given the limitations of the source materials as two dimensional images, the fabric related chapter was focused on patterns which were visually recognizable.
The methodologies of research include advanced study concerning glocalism, uniform and regional garment traditions of the world, theoretical studies through academic journals, internet research and professional books, and case studies based on the female uniform imaged on each airline’s website or internet.
대상 데이터
The scope of research is limited to female uniforms of flight attendants from 10 airlines reflecting glocalism as listed more than twice in the top ten ‘The world’s best airline’ in the past five years from 2009 to 2013 whose selection process is based on the survey conducted by Skytrax which is the world’s largest airline evaluation organization(Table 1).
후속연구
As evidenced likewise, the introduction of the glocalism in the fashion industry is likely to supplement a wide range of garment development as a design satisfying the aesthetic desires of the modern people who follow individuality. In addition, it should be disclosed that for this research on the airline uniforms, the analysis in terms of fabric was conducted focused only on patterns due to the limitations of visual resources so that further research is expected to be more detailed on the types and structure of fabrics used in airline uniforms and also the transformation aspects of the periodic aesthetic consciousness according to the analysis of the change of airline uniforms reflecting glocalism.
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