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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.23 no.2, 2015년, pp.161 - 175
이지민 (이화여자대학교 대학원 의류학과) , 김선희 (김포대학교 패션디자인과)
The purpose of this study is to examine the impact of perceived sustainability management fit of SPA brands on consumer purchase intention. A survey was conducted targeting women in their 20s and 30s from April 27th to May 6th 2013, and a total of 350 questionnaires were used in the final analysis. ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
지속가능경영의 도입 전 패션산업에서의 문제점은? | 패션산업분야에서도 이와 같은 세계적 흐름이 반영되었다. 특히 패스트패션을 추구하는 소비자들의 기대를 충족시키기 위해 등장한 SPA 브랜드들은 옷을 만들고 관리, 폐기하는 과정에서 발생하는 쓰레기양과 탄소 배출량이 많아 환경오염의 주범으로 낙인 찍혀왔고 노동 착취의 불명예를 안고 있었다. 그러나 최근 지속가능경영이란 흐름에 맞춰 SPA 브랜드들은 다양한 노력을 시도하고 있다. | |
전통적인 기업 경영 방식이 초래하는 문제점은? | 국제 사회는 이윤 극대화를 통한 양적 성장을 꾀하는 전통적인 기업 경영 방식이 오히려 인류의 삶의 질을 퇴보시킬 것이라는 전망을 내어 놓고 있다. 즉 과도한 개발로 인한 생태 환경의 훼손, 천연자원의 고갈, 환경오염으로 인한 기후 변화와 자연재해 등이 급증하고 있는 실정이다. 전통적인 경영 패러다임이 환경문제만을 야기한 것은 아니다. | |
기업들이 변화된 소비자들에 맞춰 운영 방식을 재고하게된 계기는? | 개도국의 값싼 아동 노동력을 착취해 이윤을 남기는 글로벌 기업의 윤리적 문제나 부도덕한 경제관행에 따른 기업의 부도 등 기업들의 이러한 환경적, 사회적, 윤리적 이슈들을 접하면서 소비자들의 의식은 변화했다. 유형자산인 경제적 성과만으로는 기업의 가치를 더 이상 판단할 수 없으며 기업의 생존까지 위협하는 윤리성, 투명성 등의 무형가치의 중요성이 더욱 커져가고 있다는데 공감대를 형성하게 되었고 이에 따라 기업들은 변화된 소비자들에 맞춰 운영 방식을 재고하기에 이르렀다. |
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