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NTIS 바로가기韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture, v.30 no.2, 2015년, pp.182 - 189
강민화 (외식산업경영학과, 우송대학교) , 최진경 (외식산업경영학과, 우송대학교)
This study assessed the effect of color marketing in the RTD coffee industry in Korea. In order to investigate the effect of color marketing, this study measured the characteristics of color marketing as well as brand image and attitude in accordance with behavioral intention to purchase. Data were ...
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News1 Korea. The cup coffee sales exceeded 300 billion won, beating the canned coffee. Available from: http://news1.kr/articles/?1577884, [accessed 2014.3.10]
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