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NTIS 바로가기Family and environment research : fer, v.53 no.5, 2015년, pp.543 - 556
백소라 (성균관대학교 의상학과) , 황선진 (성균관대학교 의상학과)
This study examined the influence of self-regulatory resource depletion and self-regulatory modes on fashion product purchase intention. Initial research design dealt with differences of the resource depletion effect according to self-regulatory modes. The study used a 2 (self-regulatory resource de...
핵심어 | 질문 | 논문에서 추출한 답변 |
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자아조절자원이 필요한 이유는? | 사람들은 자기를 변화시키기 위해서 다양한 시도를 하며, 이 과정에서 자신의 생각, 감정, 행동을 조절하고 통제하는 자아조절을 한다[10, 25]. 이처럼 자신이 원하는 방향으로 현재 상태를 변화시키기 위해서는 자아조절능력인 자아조절자원이 필요하다. 하지만 개인의 자아조절자원은 한정되었기 때문에 상황에 따른 자아조절의 수요에 의해서 일시적으로 고갈되거나 약화될 수 있다[9]. | |
자아조절능력이 저하되는 상황은? | 자아조절능력 모델(self-regulatory strength model)에 따르면 자아조절을 위해 필요한 자아조절자원은 근육과 유사하기 때문에 격한 운동을 한 후 근력이 떨어지는 것처럼 자아조절자원도 많이 소모하게 되면 자아조절능력이 저하된다고 하였다. 이러한 자아조절자원의 고갈은 어려운 인지적 과제나 육체적 과제를 수행할 때, 정신이나 감정 또는 주의를 통제할 때, 그리고 충동을 억제할 때 나타났다. 하지만 운동 후에 휴식을 취하면 근력이 회복되듯이 자아조절능력도 일정한 휴식을 취하면 정상적인 상태로 회복될 수 있다[9, 25, 26, 41, 45]. | |
자아조절자원 연구의 최근 연구내용은? | 초기의 자아조절자원 연구들은 개인의 자아조절자원이 한정되었다는 것을 증명하는 연구들이 대부분이었으나[26, 27, 45], 최근에는 경영학과 소비자학 분야를 중심으로 자아조절자원의 고갈이 제품구매행동에 어떠한 영향을 미치는지에 대한 연구들이 이루어지고 있다[22, 41, 44]. 선행연구를 통해 자아조절자원의 고갈이 소비자의 구매행동에 영향을 미치는 것을 확인하였으나, 대부분의 연구가 일부 제품에 한정되었기 때문에 패션제품을 대상으로 한 연구가 필요할 것으로 보인다. |
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