최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.17 no.5, 2015년, pp.741 - 753
이주영 (서울대학교 의류학과) , 추호정 (서울대학교 생활과학연구소) , 이혜주 (서울대학교 의류학과)
This study identified factors that influenced fashion consumers' purchase intentions for cross-border online shopping. This study utilized three outshopping motivation dimensions (utilitarian, social, and hedonic) to empirically verify research questions. The moderating effects of consumers' perceiv...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
아웃쇼핑이란? | 아웃쇼핑(outshopping)은 본인의 주거주 지역 또는 시장을 벗어나는 지역에서 재화나 용역을 구매하는 과정을 의미한다(Dawson & Garland, 1983). 작은 규모의 지역 사회에 거주하는 소비자가 근거리에 위치한 큰 지역 사회로 물리적으로 이동하여 구매하는 행위가 아웃쇼핑의 시초였다면, 끊임없는 유통 환경의 변화와 기술의 진보가 새로운 형태의 아웃쇼핑을 만들어내고 있다(Hozier & Stem, 1985; Samli & Uhr, 1974). | |
탐색적 요인분석을 실시하여 측정변수의 신뢰도와 타당도를 확인한 결과는? | 패션 제품 온라인 해외직구 동기의 세 가지 구분에 따라 요인 수를 3개로 적용하여 베리맥스 회전 방식을 통한 주성분 분석을 실시하였다. 요인분석 결과, 패션 제품 해외직구 동기는 3개의 요인, 위험 지각은 2개 요인, 행동의도는 단일 요인으로 도출되었으며, 각 요인의 신뢰성과 타당성을 Table 2에 제시하였다. 각 요인 별 요인적 재량 값이 모두 최소 .75 이상으로 유의하게 나와 적정 수준을 보였다. 분산에 의한 설명력의 정도는 해외직구 동기는 쾌락적 동기 68.7%, 사회적 동기 10.3%, 효용적 동기 9.6%로 나타났으며, 위험 지각은 거래 위험 66.6%, 채널 위험 17.7%로 나타났다. 크론바하 알파값(Cronbach’s alpha)으로 측정변수의 신뢰성을 검증한 결과, 쾌락적 동기 0.96, 사회적 동기 0.93, 효용적 동기 0.79, 거래 위험 0.95, 채널 위험 0.87, 행동의도 0.92로 모든 측정변수들의 신뢰도가 양호한 수준을 보였다. 따라서 주요 요인들의 타당성 및 신뢰성이 확보되었다고 볼 수 있다. | |
크로스보더 쇼핑의 특징은? | 크로스보더 쇼핑(cross-border shopping)은 아웃쇼핑의 한 유형으로 소비자들이 쇼핑을 목적으로 자신의 정치적 국경을 넘어 인접 국가에서 구매를 하는 행위를 뜻한다(Kuncharin & Mohamed, 2013). 크로스보더 쇼핑은 몇 세기 전부터 이어진 개인 소비자의 쇼핑 방법이며, 점점 많은 소비자들이 쇼핑을 목적으로 해외 여행을 하는 현상을 볼 수 있으며, 특히 미국과 멕시코, 유럽 내 국가들처럼 인접 국가에 거주하는 소비자들의 크로스보더 쇼핑 행위는 두드러진다(Baruca & Zolfagharian, 2013; Hernandez & Vicdan, 2014; Oh et al., 2004; Robertson & Fennel, 2007; Silvers & Kim, 1996). |
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliff, NJ: Prentice Hall, Inc.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Baruca, A., & Zolfagharian, M. (2013). Cross-border shopping: Mexican shoppers in the US and American shoppers in Mexico. International Journal of Consumer Studies, 37(4), 360-366. doi:10.1111/j.1470-6431.2012.01097.x
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168.
Bender, W. C. (1964). Consumer purchase costs-do retailers recognize them?. Journal of Retailing, 11(1), 1-8.
Betterman, J. R. (1979). An information processing theory of consumer choice. Reading, MA: Addison-Wesley.
Bhatnagar, A., Mistra, S., & Rao, H. R. (2000). On risk, convenience, and Internet shopping behavior. Communications of the Association for Computating Machinery, 43(11), 98-110.
Broekemier, G. M., & Burkink, T. J. (2008). Using the internet to facilitate outshopping by rural residents: Survey and implications. Journal of Internet Commerce, 3(1), 63-78. doi:10.1300/J179v03n01
Burns, D. J., Lanasa, J. M., & Lackman, C. L. (1999). Outshopping: An examination from a motivational perspective outshopping: An examination from a motivational perspective. Journal of Professional Service Marketing, 19(2), 151-160. doi:10.1300/J090v19n02
Burns, D. J., & Warren, H. B. (1995). Need for uniqueness: shopping mall preference and choice activity. International Journal of Retail & Distribution Management1, 23(12), 4-12.
Chiu, C. M., Wang, E. T. G., Fang, Y. H., & Huang, H. Y. (2014). Understanding customers' repeat purchase intentions in B2C ecommerce: The roles of utilitarian value, hedonic value and perceived risk. Information Systems Journal, 24(1), 85-114. doi:10.1111/j.1365-2575.2012.00407.x
Darden, W. R., & Perreault, W. D., J. (1976). Identifying interurban shopers: Multiproduct purchase patterns and segmentation profiles. Journal of Marketing Research, 13(February), 51-60.
Dawson, S., & Garland, B. (1983). An extension of the outshopping paradigm to cross-national context: Mexican nationals outshopping in the United States. Proceedings of the American Marketing Association Educators' Conference, American Marketing Association, pp. 63-67.
Derbaix, C. (1983). Perceived risk and risk relievers: An empirical investigation. Journal of Economic Psychology, 3, 19-38. doi: 10.1016/0167-4870(83)90056-9
Featherman, M. S., & Pavlou, P. A. (2003). Predicting e-services adoption: A perceived risk facets perspective. International Journal of Human Computer Studies, 59, 451-474. doi:10.1016/S1071-5819(03)00111-3
Fitzgerald, J., Quinn, T. P., Whelan, B. J., & Williams, J. A. (1988). An analysis of cross-border shopping. Dublin: The Economic and Social Research Institute.
Forsythe, S., Liu, C., Shannon, D., & Gardner, L. C. (2006). Development of scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55-75.
Gutierrez, S. S. M., Izquierdo, C. C., & Cabezudo, R. S. J. (2010). Product and channel-related risk and involvement in online contexts. Electronic Commerce Research and Applications, 9(3), 263-273. doi:10.1016/j.elerap.2009.09.005
GVU. (1998). Graphic, Visualization, & Usability Center's(GVU) 10th WWW User Survey, 2003, from http://www.gvu.gatech.edu/user_surveys
Han, K. H. (2014). Promotion strategy for domestic internet shoppingmalls in foreign consumer market. The Korean-Japanese Journal of Economics & Management Studies, 65, 139-165.
Han, S. H., Lee, J. H., & Son, M. J. (2014). Cross-border shopping sales $2B, retailers are considering mark down. The Herald Business. Retrieved March 15, 2015 from http://news.heraldcorp.com/view.php?ud20141127000278&md20141127113212_BK
Hausman, A. (2000). A multi-method investigation of consumer motivations in impulse buying behavior. Journal of Consumer Marketing2, 17(4/5), 403-419.
Hernandez, M. D., & Vicdan, H. (2014). Rethinking flow: qualitative insights from Mexican cross-border shopping. The International Review of Retail, Distribution and Consumer Research, 24(3), 347-360. doi:10.1080/09593969.2014.880937
Herrman, R. O., & Belk, L. L. (1968). Shoppers movements outside their local retail area. Journal of Marketing, 32(October), 45-51.
Hoffman, D., & Novak, T. (1997). A new marketing paradigm for electronic commerce. The Information Society, 13(1), 43-54.
Holbrook, M. B., & Hirschman, E. C. (1982). The experientail aspects of consumption: consumer fantasies, feelings and fun. Journal of Consumer Research, 9(2), 132-140.
Hozier, G. C., & Stem, D. E. (1985). General retail patronage loyalty as a determinant of consumer outbuyng behavior. Journal of Academy of Marketing Science, 13(Winter), 32-46.
Jacoby, J., & Kaplan, L. (1972). The components of perceived risk. Proceedings of 3rd Annual Conference of the Association of Consumer Research, pp. 382-393.
Jayawardhena, C. (2004). Personal values' influence on e?shopping attitude and behaviour. Internet Research, 14(2), 127-138. doi: 10.1108/10662240410530844
Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263-292.
Kim, E. J., Park, J. J., & Park, J. Y. (2014). Factors influencing consumers' overseas-direct-purchase behavior. Advertising Research, 103, 139-175.
Kim, P. H. (2015). Frequency of cross-border online shopping in last year, 1553 times, "the largest ever." Moneytoday. Retrieved March 20, 2015, from http://www.mt.co.kr/view/mtview.php?type1&no2015012308525831216&outlink1
Ko, E. K., & Cheon, H. I. (2014). Cross-border online shopping $1B era. Still buy vitamins only? The Hankook-ilbo. Retrieved May 15, 2015 from http://www.hankookilbo.com/v/717b6a9c1dc5483c990192d4797f15ff
Kuncharin, W., & Mohamed, B. (2013). Cross-border shopping motivation, behaviours and ethnocentrism of Malaysian in Hatyai, Thailand. International Journal of Social, Human Science and Engineering, 7(4), 291-301.
Kwon, S. Y., Lee, J. Y., Oh, H. S., & Seo, Y. H. (2004). An moderating effect of perceived risk, purchased experience: The effect of consumer need for tactile cues on purchase intention in internet shopping mall. Fashion & Textile Research Journal, 6(5), 618-624.
Leal, A., Lopez-Laborda, Julio, J., & Rodrigo, F. (2010). Cross-border shopping: A survey. International Advances in Economics Research, 16, 135-148.
Lee, C. H. (2015a). Cross-border shopping era, inbound Chinese tourists go, Chinese online shopping consumers come. The Asia Economy Daily. Retrieved May 15, 2015, from http://www.asiae.co.kr/news/view.htm?idxno2015022618052162234
Lee, D. D., Paswan, A. K., Ganesh, G., & Xavier, M. J. (2009). Outshopping through the internet: A multicountry investigation. Journal of Global Marketing, 22(1), 53-66. doi:10.1080/08911760802511410
Lee, J. S. (2014a). Black Friday D-1 for cross-border online customers, domestic corporations are state of emergency. Seoul Economic Daily. Retrieved March 20, 2015, from http://economy.hankooki.com/lpage/industry/201411/e20141126180327120210.htm
Lee, S. G. (2015b). Cross-border online shopping, last year $ 1.5B as largest ever. Daily Cosmetic. Retrieved March 20, 2015, from http://www.dailycosmetic.com/news/articleView.html?idxno172311
Lee, S. H. (2014b). The impact of consumers' motivations on attitude and repurchase intention in overseas direct purchase shopping. The e-Business Studies, 15(6), 39-55.
Lee, Y. M. (2015c). Cross-border online shopping amount, female consumers < male consumers? The Seoul Shinmun. Retrieved April 23, 2015, from http://www.seoul.co.kr/news/newsView.php?id20150127017014
Limayem, M., Khalifa, M., & Frini, A. (2000). What makes consumers buy from Internet? A longitudinal study of online shopping. IEEE Transactions on Systems, Man, and Cybernetics Part A:Systems and Humans, 30(4), 421-432. doi:10.1109/3468.852436
Liu, C., & Forsythe, S. (2010). Post-adoption online shopping continuance. International Journal of Retail & Distribution Management, 38(2), 97-114.
Maignan, I., & Lukas, B. A. (1997). The nature and social use of the internet: a qualitative investigation. Journal of Consumer Affairs, 31(2), 346-371.
Martin, S. S., Camarero, C., & Jose, R. S. (2011). Dual effect of perceived risk on cross-national e-commerce. Internet Research, 21(1), 46-66. doi:10.1108/10662241111104875
Moscardo, G. (2004). Shopping is the destination attraction: an empirical examination of the role of shopping in tourist destination choice and experience. Journal of Vacation Marketing, 10(4), 294-307.
Mowen, J. C., & Wiener, J. (1990). Consumer store choice and sales taxes: retailing, public policy and theoretical implications. Journal of Retailing, 66(2), 222-242.
O'Curry, S., & Strahilevitz, M. (2001). Probability and mode of acquisition effects on choices between hedonic and utilitarian options. Marketing Letters, 12, 37-49.
Oh, H. T., & Choi, H. C. (2014). What is Black Friday? The Segye Times. Retrieved from http://www.segye.com/content/html/2014/11/21/20141121003667.html?OutUrlnaver
Oh, J. J., Cheng, C. K., Lehto, X. Y., & O'Leary, J. (2004). Predictor of tourists shopping behavior: examination of socio-demographic characteristics in trip typologies. Journal of Vacation Marketing, 10(4), 308-319.
Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13, 184-188.
Piron, F. (2002). International outshopping and ethnocentrism. European Journal of Marketing, 36(1/2), 189-210. doi:10.1108/03090560210412755
Reynolds, E. D., & Darden, W. R. (1972). Intermarket patronage: A psychographic study of consumer outshoppers. Journal of Marketing, 56(October), 50-54.
Rintamaki, T., Kanto, A., Kuusela, H., & Spence, M. T. (2006). Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions. International Journal of Retail & Distribution Management, 34(1), 6-24.
Robertson, J., & Fennel, J. (2007). The economic effects of regional shopping centers. Journal of Retail and Leisure Property, 6(2), 149-170.
Samli, A. C., & Uhr, E. B. (1974). The outshopping spectrum: Key for analyzing intermarket leakages. Journal of Retailing, 50(Summer), 70-78.
Seo, J. Y., & Kang, K. H. (2015). E-commers(cross-border online shopping) trends in recent 5 years. Daejeon: Korea Customs Service
Shin, H. K. (2015). Cross-border online shopping 50-60% ${\uparrow}$ , most popular items are "Polo padding." Yonhap News. Retrieved May 15, 2015, from http://www.yonhapnews.co.kr/bulletin/2015/01/03/0200000000AKR20150103016000030.HTML?input1195m
Silvers, A. L., & Kim, H. H. (1996). Price and distance effects on mexican cross-border shopping: Implications for a borderlands economy. Journal of the Korean Regional Science Association, 12(2), 59-68.
Solomon, M. R. (1983). The role of products as social stimuli: a symbolic interationism perspective. Journal of Consumer Research, 10(3), 319-329.
Terzi, N. (2011). The impact of e-commerce on international trade and employment. Procedia-Social and Behavioral Sciences, 24, 745-753. doi:10.1016/j.sbspro.2011.09.010
Timothy, D. J. (2005). Shopping tourism, retailing and leisure. Clevedon: Channel View Publications.
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. Management Information Systems Quarterly, 36(1), 157-178.
Wang, D. (2004). Hong Kongers' cross-border consumption and shopping in Shenzhen: Patterns and motivations. Journal of Retailing and Consumer Services, 11, 149-159. doi:10.1016/S0969-6989(03)00014-6
Yang, K. (2010). Determinants of US consumer mobile shopping services adoption: implications for designing mobile shopping services. Journal of Consumer Marketing, 27(3), 262-270. doi:10.1108/07363761011038338
Yang, S. C., Hung, W. C., Sung, K., & Farn, C. K. (2006). Investigating initial trust toward e-tailers from the elaboration likelihood model perspective. Psychology and Marketing, 23(5), 429-445.
Yu, B. H., & Chae, M. S. (2015). An exploratory study of factors affecting overseas online shopping behavior in Korea : Focusing on factors of technology acceptance model and online shopping acceptance model. Journal of Channel and Retailing, 20(2), 247-265.
Zhou, T. (2011). Understanding mobile Internet continuance usage from the perspectives of UTAUT and flow. Information Development, 27(3), 207-218. doi:10.1177/0266666911414596
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.