[논문]SPA 브랜드의 의류치수 사용 실태에 관한 연구

이경화; 조미나

doi:10.12940/jfb.2015.19.5.139

SPA 브랜드의 의류치수 사용 실태에 관한 연구
A Study on the Apparel Sizing System of SPA brands 원문보기

패션비즈니스 = Fashion business, v.19 no.5, 2015년, pp.139 - 156

이경화 (가톨릭대학교 의류학전공) , 조미나 (가톨릭대학교 대학원 의류학과)

Abstract ▼ AI-Helper

The purpose of this study is to investigate various information relating to research on the dimensions of clothing used in the sale of products via the internet that used to target global SPA((Specialty Store Retailer of Private Label Apparel) brands sold in Korea. A total of 12 SPA brands including seven global SPA brands and five national. SPA brands were surveyed in this study. Brands were chosen net sales and consumer preferences the last three years. In all SPA brands, literal size designation such as S, M, L and numeric size designation such as 0, 2, 4 or 32, 34, 36 etc. were mixed, but in case of Jean, the size codes mark waist circumference were dominant. European size codes were more common in case of European brands while literal codes were more dominantly used for American size codes with in the US brands. By reviewing the measurement information of the body and product size, the product measurement methods of UNIQLO, FOREVER 21 and TOPTEN were much more accountable and excellent than other brands. However, most of the others didn't offer proper information such as pictograms or figures about measurement methods relating body sizes and product sizes. In addition, most of global SPA brands offered size conversion chart which consumers could reference, however of none of the national SPA brands offered a conversion size chart on their website. Regardless of the type of clothing, the coverage of clothing size was higher than in global SPA brands such as H&M GAP compared to national SPA brands. In particular, 8seconds did not present apparel size ranges that fit consumers' individual clothes sizes.

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참고문헌 (13)

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원문보기 상세보기
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원문보기 상세보기
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원문보기 상세보기
Straight-free clothing brand preference ranking:UNIQLO-ZARA-GAP-H&M-MANGO-tapten-SPAO... Domestic brands can not beat SPA. (2015). Retrieved from http://news.jkn.co.kr/articles/778037/20150731/
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SPA 브랜드의 의류치수 사용 실태에 관한 연구
A Study on the Apparel Sizing System of SPA brands 원문보기

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SPA 브랜드의 의류치수 사용 실태에 관한 연구 A Study on the Apparel Sizing System of SPA brands 원문보기

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SPA 브랜드의 의류치수 사용 실태에 관한 연구
A Study on the Apparel Sizing System of SPA brands 원문보기