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NTIS 바로가기서비스연구 = Journal of service research and studies, v.6 no.1, 2016년, pp.29 - 50
서경환 (숙명여자대학교 실버산업전공) , 김숙응 (숙명여자대학교 실버비즈니스전공)
The purpose of this study is to identify the motivation of using and choosing factors in credit cards. These results indicate that considerate of other people factor may emphasize the convenience and safety in using credit cards, while the leisure factor may prefer the real-worth factor as they know...
핵심어 | 질문 | 논문에서 추출한 답변 |
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우리나라의 고령화 속도는 어떤 수준인가? | 우리나라의 고령화 속도는 세계 최고의 수준으로 2018년 고령사회로의 진입이 예상되며 기대수명 또한 대폭 증가하여 100세시대가 도래하였다. 이에 따라 실버층의 욕구를 충족시켜 줄 제품이나 서비스에 대한 수요가 증가하고 있는데, 특히 베이비 부머의 실버층 편입으로 실버비즈니스에 대한 중요성과 관심이 더욱 부각되고 있다. | |
우리나라의 고령화 속도가 세계 최고의 수준으로 어떤 수요가 증가하고 있는가? | 우리나라의 고령화 속도는 세계 최고의 수준으로 2018년 고령사회로의 진입이 예상되며 기대수명 또한 대폭 증가하여 100세시대가 도래하였다. 이에 따라 실버층의 욕구를 충족시켜 줄 제품이나 서비스에 대한 수요가 증가하고 있는데, 특히 베이비 부머의 실버층 편입으로 실버비즈니스에 대한 중요성과 관심이 더욱 부각되고 있다. 현 상황에서 대표적인 지급결제 수단인 신용카드는 1인 다카드 보유 형태이다. | |
우리나라 신용카드 시장 환경에서 마케팅비용이 증가하는 원인은? | 한편, 우리나라 신용카드 시장 환경은 경쟁이 심화되면서 신규회원 모집을 위한 리워드, 마일리지, 할인서비스, 무이자할부 제공 등으로 인한 마케팅비용이 증가하고 있다. 그리고 신용카드와 관련된 마케팅전략도 신규 고객 유치 전략에서 탈피하여 기존 고객 대상으로 신용카드를 지속적으로 사용하도록 하기 위해, 카드사 간 마케팅 경쟁이 점점 확대되고 있다. |
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