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1. Sang Wook Kim, "Administration Process Extension and Public Data Convergence Management", Journal of Digital Convergence, Vol. 13, No. 5, pp.41-49. 2015. 

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   The office space of the government and the living space of the residents that used to be the dual process, in the divided form of back-office and front-office, can be centralized in one single process[1].

   Despite these developments, however, it is somewhat problematic that the resident's satisfaction level of Korean government's administrative services does not reach the desirable level and the government's administrative services are still low when judged by the current level of e-government service for the citizens[1,6,7].

   OPP/VOP, the concept developed as a means of centralized supply chain management reflecting the relationship between customer and supplier, will be achieved by connecting the supply and demand chains. (See [Fig. 1])[1,9].

   If the system interlocking the supply chain and demand chain by utilizing OPP/VOP is applied to the administrative service process, it is as follows(See [Fig. 2][1]).

   In fact, when mutual link and cooperation are achieved in 18 types of public book(five types of cadastral book, three types of the real estate registration, six types of land, four types of architecture) which are managed in the four independent database of building administrative information system named "Seumuto", residents(or citizens) will be able to save their time and efforts burning themselves out to visit about 20 related different institutions in obtaining a license just to receive more than 40 documents in the previous preparation stage[1].

2. Sang Yun Lee.Hong Joo Yoon, "The Study on Development of Technology for Electronic Government of S. Korea with Cloud Computing analysed by the Application of Scenario Planning", Journal of Korea Institute of Electronic Communication Sciences, Vol. 7, No. 6, pp. 1245-1258. 2012. 

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   Currently, Korean government is rushing the new electronic government system introduced as 'platform e-government' with big data and cloud computing technologies and systems, ultimately intending to provide the customized public services from the integrated counter or window for heterogeneous resident services[2,3,4].

3. Sang Yun Lee.Hong Joo Yoon, "The Study on Strategy of National Information for Electronic Government of S. Korea with Public Data analysed by the Application of Scenario Planning", Journal of Korea Institute of Electronic Communication Sciences, Vol. 7, No. 6, pp. 1259-1273. 2012. 

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   Currently, Korean government is rushing the new electronic government system introduced as 'platform e-government' with big data and cloud computing technologies and systems, ultimately intending to provide the customized public services from the integrated counter or window for heterogeneous resident services[2,3,4].

4. Sang Yun Lee.Myung ju Chung, "A Study on 'Platform' e-Government for Reducing the digital divide in a Multicultural Society of S. Korea", Journal of Digital Convergence, Vol. 12, No. 1, pp.1-12. 2014. 

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   Currently, Korean government is rushing the new electronic government system introduced as 'platform e-government' with big data and cloud computing technologies and systems, ultimately intending to provide the customized public services from the integrated counter or window for heterogeneous resident services[2,3,4].

5. Sang Yun Lee, "A study on E-government policy changes in S. Korea: based on John W. Kingdon's 'Policy Stream Framework(PSF)'", Busan national uni., Ph. Doc, pp. 1-233. 2015. 

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   1 followed by 2010, 2012[5].

6. Sang Yun Lee, Electronic Government as Platform for Spatial Informatization of Public Administration, Busan : Nobpensae Publicshing Company, pp. 1-582. 2015. 

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   Despite these developments, however, it is somewhat problematic that the resident's satisfaction level of Korean government's administrative services does not reach the desirable level and the government's administrative services are still low when judged by the current level of e-government service for the citizens[1,6,7].

7. Sung Hyun Kim.Young Jin Choi.Young Si Zhang, "Building Future e-Government Service Based on Cloud Computing Architecture", The Journal of Information Technology and Architecture Vol. 7, No. 3, pp.269-281. 2010. 

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   Despite these developments, however, it is somewhat problematic that the resident's satisfaction level of Korean government's administrative services does not reach the desirable level and the government's administrative services are still low when judged by the current level of e-government service for the citizens[1,6,7].

8. T.W. Nam, "Government 3.0 in Korea: Fad or Fashion?" ACM, ICEGOV, October 22-25, Seoul. Korea. 2013. 

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   Even though the new government presented a core challenge to 'the customized service' directly linked to the improved public services to every resident's satisfaction, in conjunction with the release of the data, upon entering the new Park Geun-hye 2013 government carrying the banner of the 'Government 3.0' ideology, in fact, it still stays as a simply ideological slogan not backed by specific discussions on the issues like 'What exactly does it mean?' and 'what conditions should be met as prerequisites?', 'How can the system be implemented?'[8].

9. W. Hoover, E. Eloranta, E. Holmstrom, J. Huttune, Managing the Demand-Supply Chain -Value Innovations for Customer Satisfaction, NY: Hohn Wiley & Sons, Inc. 

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   OPP/VOP, the concept developed as a means of centralized supply chain management reflecting the relationship between customer and supplier, will be achieved by connecting the supply and demand chains. (See [Fig. 1])[1,9].

10. R. Kaipia, J. Holmstrom, and M. Holmstrom, "Measuring the Benefits of Changing the Value Offering in Grocery Supply Chains", Production Planning & Control, Vol. 18, No. 2, pp. 131-141, 2007. 

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    While the existing supply chain management model(SCM) has been only targeting the supply chain, this OPP/VOP-based model is to link the customer demand chain in the supply chain, understand the interlocking among the customer contacts that exist in the supply chain, so it can be interpreted as an integral "win-win" model for management[10,11].

11. X. Yuan, L.Zhang, and J. Ashayeri, "Hybrid Positioning Mode of VOP and OPP in Demand-Supply Chains", International Asia Conference on Industrial Engineering & Management Innovation (IEMI2012) Proceedings, pp. 1033-1043, 2012. 

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    While the existing supply chain management model(SCM) has been only targeting the supply chain, this OPP/VOP-based model is to link the customer demand chain in the supply chain, understand the interlocking among the customer contacts that exist in the supply chain, so it can be interpreted as an integral "win-win" model for management[10,11].

12. Eun ji Kim.Seong sin Lee, "Recommendations on the Public Library Services for Older Adults", Journal of the Korean Biblia Society for Library and Information Science Vol. 25, No. 2, pp.59-76, 2014. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

13. Gang Won Lee.Sei Kwon Park.Seung Wan Ryu.Dong Cheon Shin, "An Ontology Model for Public Service Export Platform", Bibliographic info: J Intell Inform Syst 2014 March, Vol. 20, No. 1, pp. 149-161, 2014. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

14. Joon Koh.Ju Hee Son.Sung Byung Yang, "An Exploratory Study on Adoption of Public Institution's Mobile Service: Focusing on In-Depth Interviews with Users and Experts", The Journal of the Korea Contents Association Vol. 14, No. 10, pp.706- 722, 2014. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

15. Su Hee Jung.Soon Goo Hong.Yoon Sook Cha.Jong Weon Kim, "A Study on the Activation for the Mobile App Services of Local Government", Journal of Korean Industrial Information Systems Society Vol. 18, No. 2, pp.71-83, 2013. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

16. Nica.Elvira.Potoovaru.Ana Madalina, "Effective m-Government services and increased citizen participation: flexible and personalized ways of interacting with public administrations", Journal of Self-Governance & Management Economics, Vol. 3, No. 2, pp92-97. 2015. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

17. Filipe Saa.Alvaro Rochab.Manuel Perez Cotac, From the quality of traditional services to the quality of local e-Government online services: A literature review, Government Information Quarterly, Elsevier, August 2015. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

18. Jose M. Alonso (W3C/CTIC).Owen Ambur (Invited Expert), Improving Access to Government through Better Use of the Web, W3C Interest Group Note 12, May 2009. 

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    As can be seen from the above mentioned precedent studies, in spite of technical feasibility to provide for citizens customized public services in the front office level through the integration of the back-office level based on the linkage of the systems, the cooperation on the existing systems among the government ministries and related organizations is still lacking[12,13,14,15], so there is a need to increase the public trust and user satisfaction by improving the quality of service, by overcoming the technical problems among the current systems[16,17], and the need to make further effort in order to achieve the ultimately customized public services has arisen[18].

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