$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

현대 패션 산업에 나타난 DIY(Do it yourself) 연구
A Study on DIY in Contemporary Fashion Industry 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.18 no.6, 2016년, pp.844 - 857  

박혜원 (오산대학교 패션디자인계열)

Abstract ▼ AI-Helper 아이콘AI-Helper

The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was base...

주제어

#패션 DIY   #질적 연구   #가치   #DIY 유형   #고객맞춤화  

질의응답

핵심어 질문 논문에서 추출한 답변
패스트 패션의 문제점은? 그러나 패스트 패션의 폭발적인 성장 및 소비는 패스트 패션 의류생산 및 제조, 폐기 과정에서 심각한 환경 문제를 야기하였고 윤리 의식을 불러일으켰다. 신속한 소비의 결과는 신속한 폐기로 이어져 막대한 양의 의류폐기물이 배출되어 자원 낭비의 문제를 가져왔고, 의류폐기물 소각처리 시의 유해 물질은 지구온난화를 초래하였다.
패스트 패션에 대한 반감과 대안으로 생겨난 것은? 이러한 문제의식과 획일적 디자인의 패스트 패션에 대한 반감과 대안으로 생겨난 것이 슬로우 패션과 가치 소비이다. 슬로우 패션에서는 핸드메이드 가치와 친환경적이며 윤리적 패션 가치를 중시한다.
패션 기업들이 글로벌 패션 산업 환경 속에서 생존하기 위한 마케팅 전략은? 날로 경쟁이 치열해지는 글로벌 패션 산업 환경 속에서 생존하기 위해 패션 기업들은 소비자들의 니즈를 파악하여 끊임없이 마케팅 전략을 제안해왔다. 글로벌 경제 침체가 장기화되면서 일부 패션 기업들은 저렴하지만, 최신 트렌드를 재빨리 반영하여 신속하게 상품을 출시하는 패스트 패션(fast fashion)전략을 내세웠다. 이에 소비자들은 수많은 글로벌 패션 매장에서 쏟아져 나오는 값싸고 트렌디한 패스트 패션의 신상품을 급속히 소비하게 되었고 이로 인해 거대 글로벌 패스트 패션 유통기업의 성장이 이루어졌다.
질의응답 정보가 도움이 되었나요?

참고문헌 (72)

  1. "Adidas". (2011). Retrieved July 31, 2016, from http://www.shop.adidas.com 

  2. "Anya Hindmach". (2016, August 16). Chosun. Retrieved August 16, 2016, from http://premium.chosun.com/site/data/html_dir/2016/08/16/2016081601380.html 

  3. Carman, J. M. (1978). Values and consumption patterns: A closed loop. Advances in Consumer Research, 5, 403-407. 

  4. Cho, H. W. (2013, June 03). 21C Haute couture of 21C, customizing fashion. Maeil business newspaper. Retrieved July 1, 2016, from http://fashion.mk.co.kr/view.php?no431065&year2013 

  5. Choi, K. U. (2012, April 18). DIY consumer is no longer a niche market. LG Business Insight, pp. 17-23. 

  6. Choi, J. G. (2014). Study on the domestic/foreign maker movement case and activation plan for domestic maker movement culture. The Korea Foundation for the Advancement of Science and Creativity, 1-153. 

  7. 'Couronne'. (2013). Couronne homepage. Retrieved June 1, 2016, from http://www.couronne.co.kr/cstudio/main.html 

  8. 'DIY'. (n.d.). In the dictionary of agriculture terms. Rural development administration. Retrieved June 1, 2016, from http://terms.naver.com/entry.nhn?docId1914584&cid50305&categoryId50305 

  9. 'DIY'. (n.d.). In the dictionary of current affairs. Parkmungak. Retrieved June 1, 2016, from http://terms.naver.com/entry.nhn?docId931192&cid43667&categoryId43667 

  10. 'DIY'. (1997). In the dictionary of fashion professional materials. Korea dictionary research publisher. Retrieved June 1, 2016, from http://terms.naver.com/entry.nhn?docId1914584&cid50305&categoryId50305 

  11. 'DIY'. (n.d.). In the maeil dictionary of economic terms. Maeil business new Korea. Retrieved June 1, 2016, from http://terms.naver.com/entry.nhn?docId18269&cid43659&categoryId43659 

  12. 'DIY KIT'. (n.d.). In the dictionary of agriculture terms. Rural development administration. Retrieved December 22, 2016, from http://terms.naver.com/entry.nhn?docId135312&cid50331&categoryId50331 

  13. 'Dotdrops gave a preview of it's summer new products'. (2014, July 09). International Textiles News. Retrieved June 1, 2016, from http://www.itnk.co.kr/news/articleView.html?idxno43280 

  14. 'Etsy'. (2016). Etsy homepage. Retrieved March 1, 2016, from http://www.etsy.com 

  15. Evans, M., & Blythe, J. (1994). Fashion: A new paradigm of consumer behavior. Journal of Consumer Studies & Home Economics, 18(3), 229-237. doi:10.1111/j.1470-6431.1994.tb00696.x 

    상세보기 crossref

  16. 'Fashion and sustainability: Design for change'. (2012). Retrieved June 5, 2016, from http://www.craftalliance.org 

  17. 'Fast fashion is gone and slow fashion is coming'. (2016, May 27). WeeklyTrade. Retrieved June 2, 2016, from http://weeklytrade.co.kr/news/view.html?section1&category136&item&no19193 

  18. Ham, M. J. (2015, November 03). The anouncement of it bag, Proenza Scouler. Fashionbiz. Retrieved June 1, 2016, from http://www.fashionbiz.co.kr/TN/?cate2&recom2&idx150879 

  19. 'Industry 4.0: The era of makers is coming'. (2016, January 21). KBS. Retrieved June 1, 2016, from http://www.kbs.co.kr/1tv/sisa/revolution/recommend/index.html 

  20. 'Internettrend'. (2016). Retrieved May 31, 2016, from http://www.internettrend.co.kr/trendForward.tsp 

  21. Jang, E. A. (2009). A study on pattern making & sewing of DIY 'Baenaet Jeogori' goods for a newborn baby. Unpublished master's thesis, Mokpo National University, Mokpo. 

  22. Jun, J. H. (2010). An exploratory study on value-conscious consumption: Relationship between value and ambivalent clothing consuming behavior. Unpublished doctoral dissertation, Seoul National University, Seoul. 

  23. Jung, H. S., & Kim, Y. I. (2008). Collaboration among design fields with a focus on the fashion industry. Journal of Korean Society of Costume, 58(6), 110-123. 

  24. Jung, K. H., & Park, H. M. (2014). 태아커뮤니케이션 [Mother-fetus communication]. Seoul: Communicationbooks. 

  25. Jung, Y. S. (2015, June 02). Maker, from consuming to creation, a business implication found at makers market, issue & trend. DIGIECO. Retrieved June 3, 2016, from http://www.digieco.co.kr/KTFront/index.action 

  26. 'Ju'sto bag'. (2016). Retrieved June 3, 2016, from http://www.leccove.co.kr/2016ss/news.html?ptypeview&idx5173&page1&codenews 

  27. Kwak, S. M. (2016, July 05). ADIDAS launches Miadidas mobile. Fashionbiz. Retrieved June 1, 2016, from http://www.fashionbiz.co.kr/article/view.asp?cate1&sub_num22&idx155638 

  28. Kim, A. M. (2014, April 10). Fullspot, a customizable French brand, opened a pop-up shop at the Lotte department store Jamsil branch. Herald Economy. Retrieved June 1, 2016, from http://biz.heraldcorp.com/view.php?ud20140410000160 

  29. Kim, H. J. (2016a, December 01). Maker movement is a new industrial revolution. Tech M. Retrieved December 1, 2016, from http://techm.kr/bbs/board.php?bo_tablearticle&wr_id2944 

  30. Kim, J. Y. (2009). A study on the types and the characteristics of luxury consumption in Korean society. Unpublished doctoral dissertation, Yonsei University, Seoul. 

  31. Kim, J. Y., & Lee, K. H. (2014). Accessing motivations of DIY (Do-It-Yourself) clothes through online community. Journal of The Korean Society of Costume, 64(4), 176-187. doi:10.7233/jksc.2014.64.4.176 

    원문보기 상세보기 crossref

  32. Kim, O. H. (2016b, May 02). [Smart living] Tasty and nutritious handmade pork curtlets and so on. MBC NEWS. Retrieved June 1, 2016, from http://imnews.imbc.com/replay/2016/nwtoday/article/3959000_19847.html 

  33. Ko, S. Y., & Rhee, E. Y. (1998). Changes of consumers' values reflected in apparel advertisements - A content analysis of advertisements in men's magazine, 1976-1996 -. Journal of the Korean Society of Clothing and Textiles, 22(1), 89-99. 

  34. 'Kohasid, fashion sewing DIY shop, fashion start NCC opened'. (2014, July 21). Money Today. Retrieved July 11, 2016, from http://www.mt.co.kr/view/mtview.php?type1&no2014072110494917351&outlink1 

  35. Lee, B. G. (1992). New tendencies of DIY design and the future prospects. Journal of Culture and Art Research Center, 1, 195-217. 

  36. Lee, C. S. (2006, November). The present and future of prosumer marketing. Hyundai Research Institute, 1-11. 

  37. Lee, D. A., & Ahn, I. S. (2015). A study on slow fashion related to convergence design. Journal of the Korean Society of Costume, 65(2), 33-47. doi:10.7233/jksc.2015.65.2.033 

    원문보기 상세보기 crossref

  38. Lee, H. S. (2010). A study for role change of audiences in the diversity film theater: Focusing on the classification of prosumer. Unpublished master's thesis, Korea University, Seoul. 

  39. Lee, J. H. (2016a, June 21). Gucci's DIY customization service extended for jackets, shoes, and so on. Herald Economy. Retrieved July 1, 2016, from http://news.heraldcorp.com/view.php?ud20160621000235 

  40. Lee, J. N. (2016b, July 17). Put a patch on your bag, and you can get the only luxury bag. Chosun Ilbo. Retrieved July 30, 2016, from http://premium.chosun.com/site/data/html_dir/2016/08/16/2016081601380.html 

  41. Lee, S. A. (2015, August 10). DIY for your totes, shoulder and clutch bags. "RAVENOVA" of fashion people. Etoday. Retrieved June 1, 2016, from http://www.etoday.co.kr/news/section/newsview.php?idxno1178239 

  42. Lee, S. H. (2014a, June 27). [trend+] Charm jewelry caused DIY trend, bracelets have a story. MoneyS News. Retrieved June 1, 2016, from http://www.moneys.news/news/mwView.php?type1&no2014062717008071753&outlink1 

  43. Lee, Y. J. (2014b, February 04). Smart products that is good for prenatal education. Ritmo, prenatal music, prenatal books, and DIY baby goods. Baby News. Retrieved June 1, 2016, from http://www.ibabynews.com/news/newsview.aspx?newscode201402041303250700005260&categorycode0004 

  44. Lim, H. S. (1989). 한국의 사회변동과 가치관 [Social change and value of Korea]. Seoul: Nanamsinseo. 

  45. Lim, J. W., Kim, J. I., Hong, S. T., & Lee, Y. J. (2006). 소비자행동론 (제3판):이해와 마케팅에의 전략적 활용 [Consumer behavior theory: Understanding and strategic use for marketing (3rd ed.)]. Seoul: Kyungmunsa. 

  46. 'Marpple'. (2016). Retrieved June 3, 2016, from http://www.marpple.com 

  47. 'MCM DIY Charm'. (2016). Retrieved July 22, 2016, from http://www.mcmlovesme.com 

  48. Moon, M. S. (2015, April 15). Joseph & Stacy launched a DIY bag. Fashionbiz. Retrieved June 1, 2016, from http://www.fashionbiz.co.kr/TN/?cate2&recom2&idx146568 

  49. 'Muualla open a lifestyle DIY shop'. (2015, August 15). Korea Fashion Tex News. Retrieved June 1, 2016, from http://www.ktnews.com/sub/view.php?cd_news95492 

  50. Nam-Goong, S., Lee, Y. R., Jeong, S. K., & Jeong, S. W. (2010). A study on difficulty of setting-up to raise utilization in manufacture of DIY furniture. Journal of the Korea Furniture Society, 21(2), 97-110. 

  51. 'Ongari.com'. (2016). Retrieved June 5, 2016, from http://www.ongari.com/shop/item.php?it_id1476073814 

  52. 'Only one earth, the things fast fashion doesn't tell you'. (2014, January 10). EBS. Retrieved June 1, 2016, from http://home.ebs.co.kr/hana/main 

  53. Paik, H. R. (2008). The conceptualization and the development of prosumer propensity scale. Unpublished doctoral dissertation, Seoul National University, Seoul. 

  54. Park, B. K. (2015a, August 19). Maker trend and creative economy. Issue Crunch, DIGIECO. Retrieved June 3, 2016, from http://www.digieco.co.kr/KTFront/index.action 

  55. Park, H. Y. (2016, July 12). Choose your own materials, colors, trimming, and make only one product in the world for you. JungAng Ilbo. Retrieved July 20, 2016, from http://news.joins.com/article/20438106 

  56. Park, Y. S. (2015b, November 29). Consumption trend of 2016 shown by big data of credit card. Sedaily, p. 10. 

  57. 'Prosumer'. (n.d.). In the dictionary of pop culture. Hyunsilmunwha. Retrieved June 11, 2016, from http://terms.naver.com/entry.nhn?docId371034&cid42028&categoryId42028 

  58. Shin, J. Y., & Chung, D. S. (2015). Study on DIY service platform for use of 3D printing technology. Journal of Digital Design, 15(3), 749-758. 

    상세보기 crossref

  59. 'Simone, the backstage has everything of bags'. (2014, April 22). Herald Economy. Retrieved June 12, 2016, from http://news.heraldcorp.com/view.php?ud20140422000485&md20140425005351_BL 

  60. 'SK8-HI DIY'. (2016). Retrieved June 11, 2016, from http://www.vans.co.kr/houseofvans/art/sk8hidiy-works/ 

  61. Song, I. K. (2015, October 2). The experience space of Muualla in the Hyundai department store Pankyo branch is popular. Fashionbiz. Retrieved July 1, 2016, from http://www.fashionbiz.co.kr/article/view.asp?cate1&sub_num22&idx150375 

  62. Stern, P. C., Dietz, T., & Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25(5), 322-348. 

    상세보기 crossref

  63. Sung, S. H. (2006). The study on the prosumer marketing strategy in Korea fashion firms - Focused on monitoring and club activities -. Unpublished master's thesis, Hansung University, Seoul. 

  64. Toffler, A. (2006). Revolutionary wealth (J. W. Kim, Trans.). Seoul: Chungrim. (Original work published 2006) 

  65. Toffler, A. (2011). The third wave (C. Y. Won, Trans.). Seoul: Ingansaraing. (Original work published 1980) 

  66. Williams, C. (2004). A life style choice? Evaluating the motives of do it yourself (DIY) consumers. International Journal of Retail & Distribution Management, 32(5), 270-278. doi:10.1108/09590550410534613 

    상세보기 crossref

  67. Xie, C., Bagozzi, R. P., & Troye, S. V. (2007). Trying to prosume: Toward a theory of consumers asco-creators of value. Journal of the Marketing Science, 36(1), 109-122. doi:10.1007/s11747-007-0060-2 

    상세보기 crossref

  68. Yang, Y. (2008). 소비자심리학 [Consumer psychology]. Seoul: Hakjisa. 

  69. Yim, E. H., & Kim, M. J. (2003). A study on the subcultural style in the 1990s. Journal of the Korean Society of Costume, 53(3), 13-31. 

  70. Yu, K. U., Jung, J. W., Kim, Y. S., & Kim, H. B. (2012). 질적 연구 방법의 이해 [Qualitative research methods]. Seoul: Parkyoungsa. 

  71. Yu, H. H. (2016, January 26). The emergence of modisumer and half-DIY. Metro Media. Retrieved June 4, 2016, from http://www.metroseoul.co.kr/news/newsview?newscd2016012500100 

  72. Yu, J. H. (2012, May 02). DIY trend in distribution industry. Digital Times. Retrieved June 1, 2016, from http://www.dt.co.kr/contents.html?article_no2012050202011332787002 

관련 콘텐츠

오픈액세스(OA) 유형

GOLD

오픈액세스 학술지에 출판된 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로