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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.18 no.6, 2016년, pp.844 - 857
박혜원 (오산대학교 패션디자인계열)
The purpose of this study was to figure out the meaning and value of DIY shown in the fashion industry today, to analyze the types and characteristics of DIY applied to the products of domestic and global fashion brands, and to provide implications for brand marketing strategies. This study was base...
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
패스트 패션의 문제점은? | 그러나 패스트 패션의 폭발적인 성장 및 소비는 패스트 패션 의류생산 및 제조, 폐기 과정에서 심각한 환경 문제를 야기하였고 윤리 의식을 불러일으켰다. 신속한 소비의 결과는 신속한 폐기로 이어져 막대한 양의 의류폐기물이 배출되어 자원 낭비의 문제를 가져왔고, 의류폐기물 소각처리 시의 유해 물질은 지구온난화를 초래하였다. | |
패스트 패션에 대한 반감과 대안으로 생겨난 것은? | 이러한 문제의식과 획일적 디자인의 패스트 패션에 대한 반감과 대안으로 생겨난 것이 슬로우 패션과 가치 소비이다. 슬로우 패션에서는 핸드메이드 가치와 친환경적이며 윤리적 패션 가치를 중시한다. | |
패션 기업들이 글로벌 패션 산업 환경 속에서 생존하기 위한 마케팅 전략은? | 날로 경쟁이 치열해지는 글로벌 패션 산업 환경 속에서 생존하기 위해 패션 기업들은 소비자들의 니즈를 파악하여 끊임없이 마케팅 전략을 제안해왔다. 글로벌 경제 침체가 장기화되면서 일부 패션 기업들은 저렴하지만, 최신 트렌드를 재빨리 반영하여 신속하게 상품을 출시하는 패스트 패션(fast fashion)전략을 내세웠다. 이에 소비자들은 수많은 글로벌 패션 매장에서 쏟아져 나오는 값싸고 트렌디한 패스트 패션의 신상품을 급속히 소비하게 되었고 이로 인해 거대 글로벌 패스트 패션 유통기업의 성장이 이루어졌다. |
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