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스페이스 마케팅을 고려한 공간 포지셔닝 비교 연구 - SPA 패션브랜드의 리테일을 중심으로 -
A Study on Space Positioning Comparison in consideration of Space Marketing - Focused on Retails for SPA Fashion Brand -

大韓建築學會論文集. Journal of the architectural institute of korea. 計劃系, v.32 no.12 = no.338, 2016년, pp.15 - 24  

김인숙 (세종대 대학원) ,  김영옥 (세종대 건축학과)

Abstract AI-Helper 아이콘AI-Helper

Rapid market change in global environment extends the choice of fashion brand as well as choice of retail store in the fashion distribution industries. Core marketing strategies for fashion SPA brand are usage of retail store as a marketing tool, attraction of customers by means of VMD, and maximiza...

주제어

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