최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기大韓建築學會論文集. Journal of the architectural institute of korea. 計劃系, v.32 no.12 = no.338, 2016년, pp.15 - 24
김인숙 (세종대 대학원) , 김영옥 (세종대 건축학과)
Rapid market change in global environment extends the choice of fashion brand as well as choice of retail store in the fashion distribution industries. Core marketing strategies for fashion SPA brand are usage of retail store as a marketing tool, attraction of customers by means of VMD, and maximiza...
Baek, M. (2002). A Study on the Difference in Perception of Fashion Brands Image Positioning, Journal of Fashion Business, 6(4), 1-16
Byun, J. (2013). A Study of SPA Bran ZARA's Successful International Marketing Strategy, Business Management, 46(1), 229-248
Chong, K. (2005). A Study on the Relationship between the Spatial Configuration and Sales & Products Attributes in the Commercial Space, Journal of the architectural institute of Korea, Planning & Design, 21(9), 105-112
Cho, S. (2014). Positioning Analysis of Franchise Coffee Brand based on Coffee shop Selection Attributes, Korea Academic Society of Tourism Management, 28(6), 113-135
Choi, Y. (2002). A Study on the Correlation between Customer's Circulation and VMD in Planning the Interior of Department Stores, Korean Institute of Interior Design Journal, 32, 121-130
Gang, S. (2009). Brand Image & Design Trend, Seoul, Spacetime, 24
Hong, S. (2005). Space Marketing, Samsung Economic Research Institute, 86
Hong, S. (2011). A Study on the Street Vitalization with Ground Floor of Complex Building from the Space Marketing Perspective, Journal of the architectural institute of Korea Planning & Design, 27(5), 31-42
Hwang, H. (2010). A Study on Marketing Methodology by Reflecting Spatial Configuration, Thesis, Sejong University.
Kim, C. (2005). A Study of building 'the Spatial Configuration Graphic of Circulation', Journal, 21(10), 140
Kim, J. (2003). The Study on Consumer Behavior according to the Shape of Merchandise Plans in Department Stores, Korean Institute of Interior Design Journal, 36, 121-127
Kim, I. (2012). A Study on the Comparative Analysis of Spatial Configuration according to the Openness Configurations in Fashion Retail Store, Journal of the architectural institute of Korea, Planning & Design, 28(11), 75-82
Kim, J. (2004). Research on the Customer's Circulation according to the Spatial Configuration and VMD in Department Store, Journal of the architectural institute of Korea, Planning & Design, 24(2), 223-226
Kim, Y. (2010). A Study on the Spatial Composition and Expressive Characteristics in Mass-Complex Commercial Space by Jerde Partnership's, Korean Institute of Interior Design, 19(6), 188-196
Kliment, S. (2004). Retail and Mixed-use facilities, Wiley, 49
Kother, P. & Keller, K. (2009). Maketing Management, New Jersey, Pearson Education, 13th ed
Kother, P., Keller, K., Jo, H., Hong, S., Sin, J. & Kim, D. (2012). (A) framework for marketing management 5th ed. Pearson Education, 182
Lee, H. (1999). Fashion Merchandising, Seoul, Gyohakyeongusa, 262
Lee, H. & Jeong, S. (2010). SPA success strategy, Fashion Insight, 119
Lyn, M. (2012). Fashion Buying, Kyungchunsa, 58
Oh, I. (1992). Interior.Space.Design, Seoul, Gimundang, 13
Park, H. (2007). Fashion marketing & merchandising, Hakmunsa, 116
Park, J. (2003). A study on spacial configuration from redefinition of program, Journal of the architectural institute of Korea, Planning & Design, 23(1), 295-298
Park, S. (2001). A Study on the Pedestrian Path Choice in Clothing Outlet, Korean Institute of Interior Design Journal, 28, 140-148
Schmitt, H. (1999). Experiential Marketing, Kim & Kim Books, 98
Shim, N. (2003). Visual Merchandising, Seoul, Wooyong, 41
Shim, N. (2002). Display Marketing, Seoul, Kookje, 14
Turner, A., Doxa, M., O'sullivan, D. & Penn, A. (2001). From isovists to visibility gragh, Environ Plann B, 28(1), 103-121
Verdil, A. (2009). Transformation of Space Behavior Relation, 7th Space Syntax Symposium
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.