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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.24 no.2, 2016년, pp.248 - 262
윤남희 ((주)트렌드랩506) , 김지연 (한양대학교 의류학과)
Most Korean companies in the fashion industry are SMEs, and the role of the CEO and management ownership is important for enhancing the firm's competence and developing strategies. The study aims to examine the effect of management ownership on company financial growth. In particular, the study focu...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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기업의 다양한 마케팅 노력은 무엇이 중요한 역할을 하는가? | 이러한 장기화된 저성장 시대에 국내 패션기업은 매출성장과 안정적 수익성의 재무적 성과를 달성하기 위해 기업의 역량을 강화하는데 다각도의 노력을 기울이고 있다. 기업의 다양한 마케팅 노력은 의사결정권자인 경영자의 의지가 무엇보다도 중요한 역할을 하는데, 기업 활동의 혁신과 지속가능 성을 실행할 수 있도록 하는 기업가정신이 요구되는 시점이다. 무엇보다도 국내 패션기업은 대부분 중소기업으로 경영자의 역량은 기업의 성과에 직결될 수 있다. | |
국내 패션기업들의 2014년도 실제 매출은 어떠한가? | 한국 경제성장률의 둔화와 함께 국내 패션시장 역시 저성장 시대의 국면을 맞이하고 있다. 특히 국내 패션기업들의 2014년도 실제 매출은 전년대비 3.1%의 낮은 성장세를 보였으며, 이는 국내 실질경제성장률에도 미치지 못하는 것으로 나타났다(ktnews, 2015). 이러한 장기화된 저성장 시대에 국내 패션기업은 매출성장과 안정적 수익성의 재무적 성과를 달성하기 위해 기업의 역량을 강화하는데 다각도의 노력을 기울이고 있다. | |
기업의 규모가 작은 국내 패션 중소기업은 어떤 운영이 효율적 인가? | 해외 많은 기업들이 전문경영인에 의해 기업을 운영하는데 반해, 전통적으로 기업의 규모가 작은 국내 패션 중소기업의 경우에는 기업가의 기업 소유집중도를 높여 안정적인 운영을 도모하고자 하는 경향이 강하다. 수요변동에 신속하게 대처할 수 있는 경영의 유연성이 중소기업을 존속 하도록 하는 중요한 요인이라는 측면에서(Mills & Schumann, 1985), 변화가 빠른 패션산업 환경에서 기업가의 경영지배력을 높이는 것은 중소기업을 운영하는데 있어 효율적일 수 있다. 이러한 의미에 서본 연구는 패션 중소기업의 경영자의 기업지배력이 기업의 재무적 성과에 어떠한 영향을 미치는지에 대해 주목하고자 한다. |
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