Purpose - This study's purpose is to investigate the market structure of the Korean duty free shop industry that has received recent attention from researchers and practitioners. By raising the question of whether or not the Korean duty free shop industry is unequivocally monopolistic, a wider viewp...
Purpose - This study's purpose is to investigate the market structure of the Korean duty free shop industry that has received recent attention from researchers and practitioners. By raising the question of whether or not the Korean duty free shop industry is unequivocally monopolistic, a wider viewpoint is provided. The study seeks to offer insights and managerial implications for marketers and policy makers who are in charge of regulating major Korean duty free shops. Research design, data, and methodology - The authors use secondary data from various sources, including Korea Customs Service and the Moodie Report, to investigate the structure of the duty free shop industry of Korea. Based on several theories, they present various criteria and statistical evidence such as K-firm concentration ratio, HHI, consumer substitutability, excess profit, and marketing costs. Results - In terms of consumer substitutability, it is difficult to confirm whether or not the Korean duty free shop industry is monopolistic. Notwithstanding monopoly characteristics in terms of market share, neither the company Lotte nor Shilla appear to have market dominating power. It is not easy for either of them to control prices or to achieve a much lower operational profit ratio due to a dominant bargaining power. Moreover, the license is not an economic rent. In this situation, it is not easy for these companies to obtain an excessive profit. Conclusions - Considering that most global duty free shops are trying to go upscale to improve bargaining power, it does not seem likely that rigid regulations are needed in the industry. Even though the Korean duty free industry ostensibly has a monopolistic structure, government and policy-makers should look beyond the surface. They should take global and other reasonable criteria into consideration when they establish or change regulation policies. Thorough understanding and appropriate support are needed for the Korean duty free shop industry. Additionally, duty free shops should position themselves as global companies struggling against unlimited international competition, rather than Korean domestic companies. At the same time, they need to give customers appropriate information about the benefits they provide.
Purpose - This study's purpose is to investigate the market structure of the Korean duty free shop industry that has received recent attention from researchers and practitioners. By raising the question of whether or not the Korean duty free shop industry is unequivocally monopolistic, a wider viewpoint is provided. The study seeks to offer insights and managerial implications for marketers and policy makers who are in charge of regulating major Korean duty free shops. Research design, data, and methodology - The authors use secondary data from various sources, including Korea Customs Service and the Moodie Report, to investigate the structure of the duty free shop industry of Korea. Based on several theories, they present various criteria and statistical evidence such as K-firm concentration ratio, HHI, consumer substitutability, excess profit, and marketing costs. Results - In terms of consumer substitutability, it is difficult to confirm whether or not the Korean duty free shop industry is monopolistic. Notwithstanding monopoly characteristics in terms of market share, neither the company Lotte nor Shilla appear to have market dominating power. It is not easy for either of them to control prices or to achieve a much lower operational profit ratio due to a dominant bargaining power. Moreover, the license is not an economic rent. In this situation, it is not easy for these companies to obtain an excessive profit. Conclusions - Considering that most global duty free shops are trying to go upscale to improve bargaining power, it does not seem likely that rigid regulations are needed in the industry. Even though the Korean duty free industry ostensibly has a monopolistic structure, government and policy-makers should look beyond the surface. They should take global and other reasonable criteria into consideration when they establish or change regulation policies. Thorough understanding and appropriate support are needed for the Korean duty free shop industry. Additionally, duty free shops should position themselves as global companies struggling against unlimited international competition, rather than Korean domestic companies. At the same time, they need to give customers appropriate information about the benefits they provide.
경제의 개방화, 글로벌화는 시장의 경쟁정책이 경쟁을 보다 활성화하는 방향으로 바뀌어야 하는 중요한 이유일 것이다. 글로벌 경제의 발전에 따라 기업의 경제 활동에서 국경이 갖는 의미가 감소하고 있음에는 이론의 여지가 없다.
시장지배적 사업자란?
한국의 독점규제 및 공정거래에 관한 법률(공정거래법)은 시장지배적 사업자를 ‘일정한 분야의 공급자/수요자로 단독 또는 타 사업자와 공동으로 상품이나 용역의 가격·수량·품질 등 의 거래조건을 결정, 유지 또는 변경할 수 있는 시장에서의 지위를 가진 사업자를 의미한다. 법규에 의하면 시장점유율, 경쟁자의 상대적 규모, 진입장벽의 존재여부와 강도 등이 포괄적 으로 고려된다.
지대추구를 위한 지출 비용이 사회적으로 손실인 이유는?
지대추구를 위한 지출 비용이 사회적으로 손실인 이유는 다음 세 가지로 축약할 수 있다. 첫째, 독점권을 얻고 자 하는 기업들의 노력과 지출 비용, 둘째, 로비 과정에서의 혜택을 바라는 관료들의 노력(e.g., 상당한 이권이 있는 부서에 소속되고자 하거나, 정책 결정에 영향력이 있는 지위에 오르기 위한 노력과 비용 지출), 셋째, 지대추구활동으로 나타나는 역 효과(e.g., 독점권 허가로 늘어난 세수의 사용처를 두고 정부부처 간 경합 발생 가능). [Figure 3]에 제시된 바와 같이, 사회 적 비용은 (b) X-비효율과 독점비용에서 제시한 사회적 비용과 독점이윤 (사각형 APMDB)의 합으로 계산할 수 있다.
참고문헌 (19)
Journal of Media Economics Albarran, A. B. 9 4 41 10.1207/s15327736me0904_3
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