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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.24 no.3, 2016년, pp.367 - 384
이슬아 (한양대학교 의류학과) , 이연희 (한양대학교 의류학과)
The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between interme...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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패션쇼는 무엇을 의미하며, 어떻게 분류되는가? | 초기 패션쇼의 개념은 판매를 목적으로 디자이너의 작품을 고객에게 미리 선보이는 것을 의미했으나 최근 패션쇼에서는 브랜드 이미지가 중요해지면서, 이를 다양한 방법을 통하여 전달함으로써 패션쇼에 대한 중요성과 의미가 높아졌음을 알 수 있다. 패션쇼의 사전적 의미로는 새로운 시즌에 대한 상품을 모델에게 입혀 홍보하는 전시 방법으로 크게 오뜨꾸뛰르(haute-couture)와 프레타포르테(pret-a-porte)로 분류된다. 패션을 수용자에게 전달하는 방식으로 가장 대표적인 유형인 패션쇼는 패션 브랜드 및 상품에 대한 콘셉트를 다양한 방법으로 고객에게 전달하기 위한 일종의 이벤트로 해석되어지고 있으며, 이를 약간 의 뉘앙스의 차이를 두고 ‘패션쇼’, ‘패션 퍼포먼스’, ‘패션 컬렉션’, ‘패션 프레젠테이션’ 등의 용어로 혼용되어 사용되어지고 있다. | |
인터미디어란? | 이처럼 오늘날 현대 문화와 예술을 비롯한 모든 장르에서 비형식적이고 실험적인 변화를 시도하고 있는 매체들은 하나의 장르로 존재하지 않는다. 인터미디어(intermedia)는 ‘~사이의’, ‘상호간의’라는 뜻을 나타내는 접두사 ‘인터(inter)’와 하나와 다른 하나의 중간에 위치하여 이를 연결시켜주는 매개로써의 매체와 장르를 의미하는 미디어(media)의 합성어로 매체 또는 장르 간 사이에 존재하는 제 3의 복합적 형태로 만들어진 예술의 형식을 의미한다(Higgins & Higgins, 2001). | |
관객과 디자이너의 적극적 참여로 과거 패션쇼에 비해 현대 패션쇼는 어떻게 바뀌었는가? | 관객과 디자이너의 소극적 참여에서 적극적 참여로 전환되면서 직간접 체험을 통한 경험으로 나타났다. 과거의 패션쇼에서는 관객과 디자이너의 역할이 명확히 구분되었지만, 현대 패션쇼에서는 관객, 디자이너, 무대의 경계를 없애고, 상호작용을 통한 실험적인 패션쇼의 경향이 증가하는 추세로 ‘참여적 접근성’으로 나타나고 있다. 2016 F/W Ready-to-Wear에서는 오뜨 꾸뛰르 살롱 분위기의 아이보리 아치(arches) 와 오직 프론트 로우(front row only)라는 콘셉트로 모든 관객들이 맨 앞줄에서 쇼를 관람할 수 있는 형태의 무대로 제작되었다. |
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