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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.17 no.8, 2016년, pp.335 - 343
강소라 (호서대학교 경영학부) , 김유정 (호서대학교 경영학부) , 한수진 (호서대학교 경영학부)
Many users actively create and share digital contents in a variety of social media platforms. Social media users have become accustomed to posting or uploading their daily routines, and generating their contents by imitating others' contents or by creating their own unique contents on the basis of t...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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디지털 형태의 정보는 창작과 모방의 경계를 모호하게 할 가능성이 있는 이유는 무엇인가? | 한편 인터넷 공간에서의 디지털 형태의 정보는 창의적 행위의 기반이 될 수도 있으나, 한편 모방을 통한 변형된 형태의 창의적 행위도 가능하게 한다[35]. 즉, 디지털 형태의 정보 특성은 획득, 변형, 가공이 용이하기 때문에 이러한 창작과 모방의 경계를 모호하게 할 가능성이 존재한다. 그러나 현재까지의 창의성과 모방과 관련된 연구들은 원론적 수준의 개념연구들만이 존재하며 실증연구는 매우 미흡한 상황이다. | |
다수의 연구들에서 창의성은 어떠한 관점을 취하고 있는가? | 실제 경영학 분야에서의 창의성 연구는 30여 년 동안 지속적으로 관심을 받아온 주제이다. 다수의 연구들에서 창의성은 " 아이디어와 창의적 솔루션은 이전의 아이디어를 전체적으로 혹은 일부 재조합함으로써 창출되는 것 "[16, 17, 37, 43]이란 관점을 취하고 있다. 흥미로운 것은 창의성과 창의적 행위의 개념에는 창의적 통찰, 사회적 상호작용, 지식의 흡수와 결합능력 등과 같은 역량 등이 강조되고 있는데 이는 모방 행위의 특징이라는 것이다. | |
소셜미디어 사용자들이 어떻게 콘텐츠를 제작하고 공유하는가? | 사용자들은 이러한 소셜미디어 기술을 이용하여 콘텐츠를 다양한 형태로 제작하고 공유한다. 즉, 텍스트, 이미지, 음성 및 비디오 등 멀티미디어 형태로 자신들의 일상생활, 관심, 생각, 의견 등을 개시하여 공유하는가 하면 고도의 창의성을 필요로 하는 창작물을 UCC 형태로 제작하여 게시하고 있는 것이다. 특히, 소셜미디어는 젊은 세대에게 단순히 콘텐츠를 이용하는 콘텐츠 소비자(content consumer) 가 아니라 적극적인 콘텐츠 생산자(content creator)로 변모할 수 있는 기회를 제공하고 있다. |
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