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NTIS 바로가기한국지역사회생활과학회지 = The Korean Journal of Community Living Science, v.27 no.3, 2016년, pp.351 - 369
박명은 (전북대학교 경영학부) , 유소이 (전북대학교 경영학부)
Individual lifestyle and eating habits have changed rapidly due to the evolution of society. Especially, climate change caused by industrialization has influenced society, with the result that today's consumers perceive sustainability to be an important value. The purposes of this study were to segm...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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Lazer(1963)은 라이프스타일을 무엇이라 정의하였는가? | 2011). 라이프스타일의 개념을 마케팅 분야와 관련하여 도입한 Lazer(1963)에 따르면 라이프스타일은 전반적인 생활양식 속에서 다른 것과 명백하게 구별되는 특징적인 생활양식이라고 정의하였고, Plumer(1974)는 소비자의 활동, 관심 및 의견의 상징으로, 사람들의 실질적인 행동 패턴을 라이프스타일이라고 정의하였다. 또한 라이프스타일은 개인의 개성과 제품에 대해 느끼는 가치를 반영하여 실질적인 행동 패턴으로 나타나는 것으로, 제품구매 현상에서 제품에 대한 선호, 구매동기, 사전지식, 준거 집단 및 인구 통계적 특성 등에 의해 표현되는 특성으로 정의되며, 자신이 속한 집단과 의사소통 및 상호작용을 통해 형성되고 구체화되어 표출되는 문화적 측면을 반영하는 생활양식으로 정의되고 있다(BrunsØu et al. | |
식품소비 패턴에 있어서 개별 소비자의 행동 변화가 중요한 문제로 제기되고 있는 이유는 무엇인가? | 이에 학계에서도 윤리적이고 도덕적 차원의 개념으로 기후변화를 이해하고자 하는 접근방법을 모색하고 있다( Jamieson 2009; Butler 2010; Hourdequin 2010). 즉, 온실가스 배출을 감소시켜 기후변화를 완화시킬 수 있는 식품생산기술을 향상시키기 위해서는 오랜 시간이 소요되기 때문에 식품소비 패턴에 있어서 개별 소비자의 행동변화가 중요한 문제로 제기되고 있다(Mäkiniemi & Vainio 2013). 그러나 개개인이 시민소비자로써 기후변화를 지각하는 것은 별개의 의식이며, 일상에서 환경 친화적인 행동과 일치하지 않을 수 있기 때문에 주로 소수의 집단들에서 추구하는 생활양식으로 나타나고 있다. | |
식품과 관련하여 일반적인 라이프스타일에 관한 국내의 선행연구들로 무엇이 있는가? | 이러한 측면에서 식품과 관련하여 일반적인 라이프스타일 연구는 국내에서도 많이 수행되어 왔다. 건강, 환경 및 생활양식에 대한 연구(Seo et al. 2010; Kim 2011; Suh et al 2015), 식품 및 외식 소비행동 연구(Kim et al. 2007; Sul et al. 2007; Ko 2014), 가공식품 및 농산물 소비패턴 연구(Kim & Lee 2001; Kim & Kim 2009; Kim & Ahn 2015) 등 다양한 분야에서 연구가 진행되었다. 이상의 선행 연구들은 주로 식품 관련 라이프스타일에 따라 소비자를 유형화하고, 소비자 태도에 따른 제품의 구매행동을 분석하거나, 소비자 유형별 혹은 인구통계학적 특성에 따른 식품소비 및 선호도를 연구하였다. |
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