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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.41 no.6, 2017년, pp.1124 - 1140
The purposes of this study are to (1) explore the characteristics of consumers who purchase products designed by rising fashion designers, and (2) examine the effects of consumer fashion innovativeness and price consciousness on consumer responses toward the products (i.e., product innovativeness, p...
핵심어 | 질문 | 논문에서 추출한 답변 |
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최근 신진 패션 디자이너 브랜드에게 제품의 중요성이 강조되는 이유는 무엇인가? | 최근 신진 패션 디자이너 브랜드에게 제품의 중요성은 더욱 강조되고 있다. 비교적 짧은 기간 동안 다수의 디자이너 브랜드가 새로 시장에 진입하면서 신진 패션디자이너 브랜드 간 경쟁이 심화되는 추세이기 때문이다(Yun & Choo, 2015). 사업자 등록된 국내 패션 디자이너 브랜드 중 신진 패션 디자이너 브랜드는 61. | |
신진 패션 디자이너란 무엇인가? | 신진 패션 디자이너는 경력 기간, 관련 실적의 양, 실무 경험의 깊이 등 여러 요소를 고려하여 정의할 수 있다. 서울패션창작스튜디오는 국내 혹은 국외에서 패션디자인 관련 창작 활동 실적이 있는 창업 5년 이내의 디자이너를 신진 패션 디자이너로 규정한다(Seoul Fashion Creative Studio, 2017). 신진 패션 디자이너 지원 사업이 확대되면서 지원 대상을 명시하기 위해 유목화, 계량화 가능한 기준을 사용한 것으로 보인다. | |
신진 패션 디자이너에 대한 선행연구는 주로 어떠한 것에 초점에 맞추어져 있는가? | 신진 패션 디자이너에 대한 선행연구는 주로 지원 정책의 효과를 밝히거나(Jung, 2010; Lim et al., 2016; Oh &Nah, 2015) 한국 패션 산업의 국제화를 위한 신진 디자이너의 역할을 논하는데(Jung & Bae, 2016; Kim, 2016) 초점이 맞추어져 있다. 신진패션 디자이너가 직면할 수 있는 사업상 애로요인을 탐색하거나(Kim et al. |
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