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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.29 no.4, 2021년, pp.505 - 521
김종욱 (중부대학교 교양학부)
This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in t...
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