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인터넷 쇼핑환경에서의 소비자 혼란과 쇼핑 피로감이 부정적 구매행동에 미치는 영향
Consumer confusion, shopping fatigue, and negative purchasing behavior in internet shopping environment 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.29 no.4, 2021년, pp.505 - 521  

김종욱 (중부대학교 교양학부)

Abstract AI-Helper 아이콘AI-Helper

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in t...

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참고문헌 (57)

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