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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.18 no.12, 2017년, pp.548 - 556
The purpose of this study is to examine the effects of cognitive and affective images of a farm party venue on consumer satisfaction and revisit intention with a research model and hypothesis test. First, the cognitive and affective images of a farm party venue had a significant effect on consumer s...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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팜파티 농가가 다른 농가와의 차별화된 이미지를 만들어 내는 방법은 무엇인가? | 이를 위해서. 이와 관련되어 있는 정부기관이나 단체에서 팜파티 프로그램 개발이나 팜파티 플래너 양성과 더불어 팜파티 농가마다 이미지를 만들어 내고 이를 홍보마케팅에 활용한다면 더욱 효율적인 농촌관광의 모델로 자리 잡을 수 있을 것이다. | |
이미지란 무엇인가? | 이미지(Image)는 개인이 대상에 대하여 가지게 되는 주관적인 지각 또는 감정이라고 할 수 있다[1] 관광지에 대한 이미지는 관광객의 커뮤니케이션과 경험을 통해 완성되며, 관광지를 방문하여 다시 찾고 싶다는 마음은 그 지역에서 받은 이미지와 만족도 등에 의해 결정된다[2]. 또한 관광지 이미지는 관광지 결정과 만족 및 재방문의 도에 중요한 영향을 준다[3-6]. | |
농촌관광의 시장 규모가 확대될거라 전망하는 이유는 무엇인가? | 현대인들의 소득 증대와 여가시간의 확대, 삶에 대한 가치관과 라이프 스타일의 변화로 인해 농촌관광의 시장 규모는 더욱 확대될 전망이다[10]. 또한 농촌의 인구감소와 고령화로 인한 농촌공동화, 주 5일제의 정착, 생태 체험활동 등에 대한 관심이 증가하면서[11]농촌관광은 농촌 활력화를 위한 대안으로 제시되고 있다. |
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