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소셜미디어를 통한 사회자본 유형이 소비자시민성에 미치는 영향
The Influence of Social Capital Types Through Social Media on Consumer Citizenship 원문보기

한국가정관리학회지 = Journal of Korean Home Management Association, v.35 no.1 = no.145, 2017년, pp.107 - 124  

장일훈 (Department of Consumer & Family Sciences, Sungkyunkwan University) ,  이성림 (Department of Consumer & Family Sciences, Sungkyunkwan University) ,  박은정 (Department of Consumer & Family Sciences, Sungkyunkwan University)

Abstract AI-Helper 아이콘AI-Helper

Consumer citizenship is essential for better market and economy, and social capital plays an important role for raising consumer citizenship. This study explored the types of social capital developed on social media, and investigated the relationship between consumer citizenship of college students ...

주제어

질의응답

핵심어 질문 논문에서 추출한 답변
소셜미디어엔 무엇이 있는가? Jeong, 2010). 여기에는 블로그(blogs), 소셜 네트워크(social networks), 메시지 보드(message boards), 팟캐스트(podcasts) 등이 포함된다. 소셜미디어는 컴퓨터를 매개로 하지만 소비자의 사회․정서적(social-emotion) 요구를 바탕으로 한다(P.
소셜미디어란? 소셜미디어란 사람들이 의견, 생각, 경험, 관점 등을 공유하기 위해 사용하는 온라인 툴과 플랫폼을 뜻하며, 개인 적․사회적 연결망을 형성․갱신해 주고 연결망 내 구성원 간의 효율적 커뮤니케이션을 가능케 하는, 콘텐츠 생산 및 유통 시스템을 제공하는 온라인 서비스이다(D. Body & N.
소셜미디어가 요구하는 것은? 여기에는 블로그(blogs), 소셜 네트워크(social networks), 메시지 보드(message boards), 팟캐스트(podcasts) 등이 포함된다. 소셜미디어는 컴퓨터를 매개로 하지만 소비자의 사회․정서적(social-emotion) 요구를 바탕으로 한다(P. Rau, Q.
질의응답 정보가 도움이 되었나요?

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