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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.25 no.1, 2017년, pp.16 - 31
이정민 (경성대학교 패션디자인학과) , 박숙현 (경성대학교 패션디자인학과) , 이경림 (경성대학교 패션디자인학과)
This paper aims to identify the impact on self-satisfaction of shopping tendencies and purchase behaviors for luxury goods. The research was conducted by survey method using questionnaires. The subjects of this study were female consumers from 20 to years old with a high purchasing capability for lu...
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핵심어 | 질문 | 논문에서 추출한 답변 |
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명품(名品)의 사전적 의미는 무엇인가? | 명품(名品)의 사전적 의미는 ‘뛰어나거나 이름난 물건, 또는 그런 작품’이다(“Luxury goods”, n.d. | |
명품소비자의 소비성향이 자기만족도와 관련 있을 것이라 생각된 이유는 무엇인가? | 명품은 개인의 삶의 가치나 자기만족을 높이기 위한 하나의 수단으로 점차 변화하여 소비자들의 쇼핑성향에도 영향을 미치고 있다(Online issue team, 2015).최근 소비자들은 개인의 소비성향에 따라 가치적 소비뿐만 아니라, 자신을 매력적으로 연출하기 위한 수단으로써 고급제품을 사용하는 이중적 형태의 과시소비성향을 보이고 있다(Bae, 2016). 이러한 맥락에서 볼 때 명품소비자의 소비성향은 주관적인 감정이 반영된 개인적 차원의 특성으로써 자기만족도와 관련이 있을 것으로 생각된다. | |
명품소비증가 현상의 이유는 무엇인가? | 2%로 신장세를 이어가고 있다. 이러한 명품소비증가 현상은 최고급 소비시장을 타깃으로 하는 럭셔리 제품 위주의 명품 또는 비교적 값이 저렴하면서도 감성적 만족을 얻을 수 있는 고급품인 매스티지(messtige) 위주의 명품을 소비시장에 선보임으로써 소비자는 저렴한 가격으로 명품을 구매할 수 있는 기회가 많아졌기 때문인 것으로 사료된다. 또한 자신을 위한 투자로 자기만족을 얻는 가치지향형 소비계층인 20~30대 포미족(for me族)들이 지속적으로 증가하고 있으며, 건강관리와 외모에 관심이 높아 비교적 고가임에도 자기만족을 위해 소비를 중시하는 새로운 계층인 어번 그래니족(urban granny族)이 증가하고 있기 때문인 것으로 분석된다(Lee, 2016). |
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