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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.23 no.1, 2017년, pp.69 - 93
이현정 (연세대학교 글로벌융합기술원) , 장용식 (한신대학교 IT경영학과)
The development of ICT has leaded the diversification and changes of supplies and demands in markets. It also caused the creations of a variety of values which are differentiated from those in the existing market. Therefore, a new-type market is created, which can include multi-value chains which ar...
핵심어 | 질문 | 논문에서 추출한 답변 |
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ICT 기반 신규 서비스 시장의 예로는 무엇이 있는가? | 최근 4차 산업혁명의 대두는 ICT 관련 기술의 급속한 발전을 종용하고 있으며, 이에 따라 수많은 ICT 기술들과 이에 기반하는 다양한 서비스/ 제품들이 등장하면서 다양한 신 시장의 형성을 가능하게 하고 있다. ICT 기반 신규 서비스 시장의 예로는 통신서비스에 방송이 결합된 IPTV 모형, ICT 플랫폼에 금융서비스업을 도입한 핀테크(FinTech), ICT 기술 기반 바이오산업 및 ICT 산업 기반 의료서비스업 등이 있다(Anderson, 2002; Andre´ et al., 2008; Shih et al. | |
다중 가치사슬이 존재 가능한 플랫폼에서 발생하는 신/구 가치의 창출과 소멸의 예는 무엇이 있는가? | 즉, 다중 가치사슬이 존재 가능한 플랫폼에서는 가치사슬 간의 충돌, 중첩, 생성, 상실 등의 동적 상황 등에 따른 신/구 가치의 창출과 소멸 등이 발생하게 된다. 예를 들어, ICT에 기반을 둔 우버택시 서비스는 신 가치사슬을 형성하여 택시서비스 시장에서 신/구 가치사슬간의 충돌을 야기했다. 제조기반 산업사회에서는 단일 가치사슬의 시장 선점이 중요하였으나, ICT 기반 융합 제품/서비스/정보가 유통되는 플랫폼에서는 시장 상황 변수의 동적 변화에 따라 다중의 가치사슬이 존재하면서 서로 충돌과 공존을 야기하게 되었다. 따라서 ICT에 기반을 둔 지능형 정보사회의 발전과 함께 시장가치 최대화를 위해 다중 가치사슬 간 충돌 최소화와 공존의 최대 가능성을 높일 수 있는 모형의 제시가 중요하다. | |
제조기반 산업사회에서 ICT의 도입 목적은? | ICT는 제조기반 산업사회에서 가치사슬의 효율성/효과성의 지원을 목적으로 도입되었으나 정보기반 산업사회에서는 ICT가 시장 가치 창출의 주체가 되어 다중 가치사슬의 형성 가능성을 기대하게 하였다. 즉, ICT의 발전은 공급 및 수요의 다변화와 다양성의 동인이 되면서 가치를 창출하기 시작했고, 이를 중심으로 하는 신 가치 사슬의 등장은 구 가치사슬과의 충돌의 문제를 야기하였다. |
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