[논문]기업가정신과 기업성과간 관계에서 기술혁신성과 마케팅역량의 영향

전인오

doi:10.16972/apjbve.12.3.201706.87

기업가정신과 기업성과간 관계에서 기술혁신성과 마케팅역량의 영향
The Impact of Entrepreneurship on Corporate Performance: Focusing on the Effects of Technological Innovation and Marketing Competence 원문보기

벤처창업연구= Asia-Pacific journal of business and venturing, v.12 no.3, 2017년, pp.87 - 105

초록
AI-Helper

본 연구는 중소기업 경영자 또는 연구책임자를 대상으로 기업가정신과 기업성과 사이에 기술혁신성과 마케팅역량이 미치는 영향을 실증조사 하는데 목적이 있다. 각 변수의 세부요인별로 기존의 연구에서 검증된 설문항목을 발췌하여 검증하였으며 기술혁신을 통해 다양한 성과를 획득하는 기술기반 중소기업이 있는 반면에 기술혁신활동을 했음에도 불구하고 기술혁신에 많은 투자와 기대한 만큼의 성과를 도출하지 못하는 기업들이 있음에 주목하여 연구를 시작하였다. 본 연구는 중소 규모의 신생 기업이나 벤처기업에 마케팅역량 차원과 기술혁신성 차원을 적용하였고, 기술혁신성과 마케팅역량이 기업성과에 미치는 영향을 분석하여 다양하고 전문성 있는 지속적인 성장에 관한 시사점을 제공하고자 하였다. 기업가정신이 만들어내는 기업성과는 독특한 환경과 복잡한 기술마케팅 관계 속에서 기업이 경험해 얻은 자사 기업만의 중요한 자원이므로 이를 마케팅역량이 조절할 것이라는 관점에서 접근하였다. 그 결과 기업가정신 중 혁신성과 진취성은 투자와 특허개발등록을 중심으로 신사업계획과 중장기 발전방향을 세우는 기술성과에 중요한 영향을 미치나 불확실한 환경에서 도전하는 위험감수성은 재무적 성과와 비재무적인 성과에 부정적인 영향을 미친 것으로 나타났다. 또한 기술혁신성의 매개효과가 기업가정신과 기업성과 사이에 완전매개 또는 부분매개역할을 한다는 것이 확인되어 기업가정신이 기술혁신성의 매개효과를 통해 기업성과에 영향을 미치고 있음을 확인하였다. 아울러 마케팅역량의 조절효과 역시 혁신성과 위험감수성이 부분적으로 영향관계를 보여주고 있어 마케팅역량을 이용한 효과적인 마케팅기법을 재고하기 위한 노력과 관심을 가져야 할 것이다.

Abstract ▼ AI-Helper

This study investigates the effect of entrepreneurship on corporate performance highlighting the mediating role of technological innovation and the moderating role of marketing competence. By identifying the role of technological innovation and marketing competence within the relationship between the entrepreneurship and corporate's business performance, this study aims to improve SMBs' competence. Special attention was given to the fact that while there are some technology-based SMBs which have achieved positive outcomes through innovation, there are some other firms which have not been able to deliver expected outcomes despite of their technological competence. The data used in this study came from CEO or chief research executives of SMBs. Results of the data analysis show that the innovative sprit which is an important factor of entrepreneurship has an positive effect on technological performance, financial performance and non-financial performance. However, risk- taking tendency has an positive effect on technological performance but negative effects on financial and non- financial performance of the firms. This study also has examined the mediating effect of technological innovation on the relationship between entrepreneurship and corporate's performance and the result reveals that technological innovation plays a mediating role within the relationship. Specially, innovative spirit plays a full mediating role within the relationship between technological commercialization capacity and financial and non-financial performances of SMEs'. Also, risk taking tendency has a full mediating effect on the positive relationship between strategic planning capability and both financial and non-financial performance. Regarding the moderating role of marketing capability within the relationship between the entrepreneurship and the performance of the firms, results of data analysis shows as follows. Marketing professional capability plays a moderating role between risk taking tendency and performance of the firm and marketing structural capability plays a moderating role between innovative spirit and the performance of the firms. Based on these results, this study confirms that SMEs' business performance is effected by entrepreneurship. Innovative spirit plays a mediating role within the relationship entrepreneurship and business performance. However, Marketing capability has a partial moderating effect on the relationship between the entrepreneurship and the business performance.

주제어

질의응답

핵심어	질문	논문에서 추출한 답변
	진취적 기업이 다른 기업들보다 공격적으로 경쟁하는 이유는?	기업이 시장에서 주도적 위치를 차지하거나 시장기회를 선점하는 것을 진취성이라고 한다. 또한 진취성은 경쟁자에 대한 경쟁의지와 우월한 성과를 산출하려는 도전자세를 포함하는 개념이다(Lumpkin & Dess, 1996). 따라서 신제품을 개발하기 위한 진취적 행동과, 불확실성이 높다고 해도 새로운 기회를 찾기 위해 끊임없이 행동하며, 새로운 틈새시장을 창출하고, 시장에서 주도적인 위치를 확보하기 위해 적극적이며 미래지향적으로 노력하는 행동이다. Covin, et.
	Schumpeter가 정의한 기업가는?	Schumpeter(1934)는 ‘기업가 (Entrepreneur)는 새로운 방식을 통해 시장에서 새로운 변화를 실행하는 혁신가 (Innovator)’로 정의 했으며 Peter Drucker(1964)는 ‘혁신가란 의미는 변화를 탐색하며, 변화를 찾아 기회를 모색하는 사람들이라고 정의’ 하고 있다. 이러한 의미는 조직의 변화를 새롭게 시도하거나, 자원을 절감하여 원자재 및 부품을 확보하는 방법, 또는 생산 방법을 개선하는 등 이전과는 다른 접근 방식으로 생산원가를 절감하고 이익을 만들어 가는 사람이라고 할 수 있다.
	기업의 경쟁력을 확보하기 위해 필요한 것은?	기업의 경쟁력을 확보하기 위해서는 기업가의 일관성 있는 기업가정신과 기업성과를 위한 기술혁신성과 함께 지속적인 마케팅역량이 필요하다. 이와 같은 맥락에서 기업가정신과 기술혁신성이 마케팅역량의 조절효과로 인해 기업성과에 얼마나 영향을 미치는지에 대한 연구의 필요성이 대두되었다.

참고문헌 (53)

Branch, B.(1973). Research and development and its relation to sales growth. Journal of Economics and Business, 25(2), 107-111.
Barringer, B., & Bluedorn, A.(1999). The relationship between corporate entrepreneurship and strategic management. Strategic Management Journal, 20, 421-444.

상세보기
Burgelman, R. A., Christensen., C. M., & Wheelwright, S. C.(2004). Strategic management of technology and innvation, Irwin: A guide to profitable new ventures. John Wiley & Sons.
Chang, S. J.(2002). Management Strategies in the Global Era. Seoul; ParkYoung Books.
Choi J. S., & Kim H. J.(2010). Innovation Capability Analysis and Implications of Leading Companies in the Game Industry. Journal of Korea Game Society, 10(5), 51-63.
Choi S. B., & Ha G. R.(2011). Importance analysis of technological innovation determinants of domestic manufacturing companies. Industrial economy research, 24(1), 1-24.
Covin, J. G., Covin, T., & Slevin, D. P.(1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Theory and Practice, 16(1), 7-24

상세보기
Covin, J. G., & Slevin, D. P.(1986). The development and testing of an organizational-level entrepreneurship scale. Frontiers of entrepreneurship research, 1(3), 628-639.
Damanpour, F.(1991). Organizational Innovation: A Meta-Analysis of Effects of Determinants and Moderators. Academy of Management Journal, 34(3), 555-590.

상세보기
Day, G. S.(1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.

상세보기
Dutta, S., Narasimhan, O., & Rajiv, S.(1999). Success in high-technology markets: Is marketing capability critical?. Marketing Science, 18(4), 547-568.

상세보기
Good, D. J., & Stone, R. W.(1995). Computer technology and the marketing organization: an empirical investigation. Journal of Business Research, 34(3), 197-209.

상세보기
Grant, R. M.(1996). Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration. Organization Science, 7(4), 375-387.

상세보기
Gurbuz, S. & Mert, I. S.(2011). Impact of the human resource management on organizational performance: evidence from Turkey. The International Journal of Human Resource Management, 22(8), 1803-1822.

상세보기
Jang J. H., Kim W. S., & Lee B. H.(2008). Examples of Domestic and Foreign Use of SME Innovation Capability Diagnosis and Evaluation Indicators. Social science research, 24(2), 153-177.
Jolly, V. K.(1997). Commercializing new technologies, Boston. MA: Harvard Business School
Kang J. M.(2013). The effect of open innovation on technology commercialization performance: A case of bio-pharmaceutical industry. Doctoral dissertation, Graduate School of Sunkgkyunkwan University
Kang M. Y.(2013). Effect of Small and Medium-sized Enterprises' Technological Competitiveness and Technology Marketing on Commercialization Performance. Doctoral dissertation, Graduate School of Venture at Hoseo University
Kaplan, R. S., & Norton. D. P.(1992). Using the Balanced Scorecard as to a Strategic Management System. Harvard Business Review, 76.
Kim H., & Kim N. J.(2009). The Effect of Innovation Success Factors and Innovation Capabilities on Performance in Manufacturing Firm. Korea Production & Operation Management Society, 20(3), 99-125.
Kim J. H.(2005). A Study on the Effect of R&D Investments on Business Performance of SME and Venture Enterprise, Doctoral thesis, Konkuk University graduate school.
Kim S. P., Byeon C. G., & Ha, H. H.(2014). Creativity and Entrepreneurship : What is The Relationship between Creativity and Entrepreneurship?. The Korean Society Of Management Consulting, 14(3), 67-78
Lee D. J.(2002). Market Orientation and Business Performance of Hotel: Role of Enterprise Capacity Variables and Customer Response Variables as Integrated Parameters. Doctoral thesis, Chonnam National University Graduate School.
Lee D. J.(2002). A study on the market orientation and the technology-innovation orientation of new ventures in Korea: Antecedents and consequences. Doctoral thesis, Graduate School of Konkuk University
Lee D. S.(2009). A Study on Effect of Technological Innovation Capability and Technology Commercialization Capability on Business Performance in SMEs of Korea. Doctoral thesis, Soongsil university graduate school.
Lee K. H.(2007). Causal Relationships among Service Orientation, Organization Effectiveness, Management Performance in Golf Country Club. Doctoral thesis. Dankook University Graduate School.
Lee S. T.(2007). Effects of the Technology Innovation and the Market Orientation on the Management Performance in Small and Medium Inno-Biz Enterprises. Doctoral thesis at Changwon University.
Leonard, D. A.(1995). Wellsprings of Knowledge. Building and Sustaining the Source of Innovation, Harvard Business School Press, Boston: MA.
Lumpkin, G. T., & Dess, G. G.(1996), Clarifying the entrepreneurial orientation construct and linking it to performance. The Academy of Management Review, 21(1): 135-38.

상세보기
Miller, D., & Friesen. P. H.(1982). Innovation in Conservative and Entrepreneurial Firms: Two Models of Strategic Momentum. Strategic Management Journal, 3(1), 1-25.

상세보기
Miller, D., & Friesen, P. H.(1983). Strategy-making and environment: the third link. Strategic management journal, 4(3), 221-235.

상세보기
Min K. H.(2001). Venture Firms and Entrepreneurship. Seoul: Trade Management Publishing Co.
Morgan, N. A., Zou, S., Vorhies, D. W., & Katsikeas, C. S.(2005). Experiential and informational knowledge, architectural marketing capabilities, and the adaptive performance of export ventures: A cross-national study. Decision Sciences, 34(2), 287-321.
O'Regan, N., & Ghobadian, A. (2005), Innovation in SMEs: the impact of strategic orientation and environmental perceptions. International Journal of Productivity and Performance Management, 54(2), 81-97.

상세보기
Park J. B.(2008), The Actual Condition and Developmental Challenges of Korean Technology Commercialization: Focused on Public Technology, Issue paper 2008-233, Industry Research Institute,
Park N. Y.(1998), Creation of new organizational culture, Research Papers. Seongin University, 36, 267-300
Peter F. Drucker(1964). Innovation and Entrepreneurship, Harper & Row, Publishers, Inc, 122.
Prahalad, C. K. & Hamel, G.(1990). The core competition of the corporation, Harvard Business Review, 68 (May-June), 79-91.
Romijin, H. & Albaladejo, M.(2002). Determinants of Innovation capability in small electronics and software firms in southeast England. Research Policy 31, 1053-1067.

상세보기
Schroeder, R. G., Bates, K. A. & Junttila, M. A.(2002). A Resource-based view of manufacturing strategy and the relationship to manufacturing performance. Strategic Management Journal. 23(29), 105-117.

상세보기
Schumpeter(1934). The Theory of Economic Development: An Inquiry Into Profits, Capital, Credit, Interest, and the Business Cycle, translated from the German by Redvers Opie, New Brunswick (U.S.A) and London (U.K.): Transaction Publishers.
Seo C. S.(2011). The effects of enterprise capabilities on technology innovation and business performance : focusing on the types of technology transfer. Master's thesis, Graduate School of Gacheon University.
Seong T. K.(2005). Determinants of technological innovation performance of companies: The role of external network". Korea Economic Association, 18(4), 1767-1788
Shon S. H., Lee S. R., & Jeong S. H.(2007). Technology Commercialization for Research Planning and Evaluation Practitioners. Seoul: Korea Industrial Technology Association.
Slevin & Covin(1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 14(2), 137-153
Teece, D. J., Pisano, G. & Shuen, A.(1997). Dynamic capabilities and strategic management. Strategic management journal, 509-533.
The Federation of Korean Industries(2015). As a result of the second half of the major trade and investment bureau in 2015. Seoul: Federation of Korean Industries
Vorhies, D. W., Harker, M., & Rao, C. P.(1999). The capabilities and performance advantages of market-driven firms. European journal of marketing, 33(11/12), 1171-1202.

상세보기
Westphal, L. E., & Dahlman. C. J.(1985). Reflections on the Republic of Korea's acquisition of technological capability. in N. Rosenberg and C. Frischtack(2eds.). International Technology Transfer: Concepts, Measures, and Comparision. Praeger: New York. 162-221.
Yam, R. C. M., Guan, J. C., Pun, K. F., & Tang, E. O. Y.(2004). An Audit of technological innovation capabilities in chinese firms: some empirical finding in Beijing. China, Research Policy, 31(3), 543-567, 2004
You T. W.(2009). An Empirical Study on the Effect of Technology Innovation Activities on Technology and Management Performances in INNO-BIZ Companies. Doctoral Thesis, Graduate School of Hoseo University.
You S. J.(2010). The plan to foster local small and medium enterprises in the digital age. e-business research Institute, 11(1), 267-286.
Yoon H. D. & Seo, R. B.(2011). Inno-Biz: A Study on the Key Factors on Technology Management Performance of SMEs. Technology Innovation Research, 19(1), 111-144,

저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증