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NTIS 바로가기대한안전경영과학회지 = Journal of the Korea safety management & science, v.20 no.4, 2018년, pp.21 - 37
전종일 (명지대학교 산업경영공학과) , 임헌진 (경희대학교 경영대학원)
The purpose of this research was to test the effects of entrepreneurship and technological innovation capability on new product performance in SMEs and the moderating role of absorption capability. For this study, Research data were collected through questionnaire instruments from the sample of 374 ...
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핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
중소기업의 생존과 경젱우위를 높이는데 중요한 요소는 무엇인가? | 이렇듯 신제품개발과 이를 위한 기술개발노력이 중소기업의 생존과 경쟁우위를 높이는 데 중요한 요소 중 하나이지만, 신제품개발노력의 상당수는 실패로 끝나는 경우가 많다. 신제품개발은 본질적으로 위험을 동반하는 것으로서, 신제품개발 관리는 난이도가 매우 높은 과업에 속한다. | |
중소기업에 성공적인 신제품개발을 어렵게 만드는 요인은 무엇인가? | 신제품개발은 본질적으로 위험을 동반하는 것으로서, 신제품개발 관리는 난이도가 매우 높은 과업에 속한다. 급속한 기술변화, 소비자 욕구의 다양화, 기업 환경의 불확실성 증대, 신제품 개발시간의 단축 등은 성공적인 신제품개발을 어렵게 만드는 요인들이다. | |
위험감수성의 총 3가지 각각의 의미는? | 혁신성(Innovativeness)은 Schumpeter가 최초로 도입한 개념으로 기존 실행 체계나 기술에서 벗어나 새로운 제품 및 서비스을 도입하고 기술적 리더십을 발휘하여 적극적으로 창조적 과정을 촉진하고 새로운 아이디어를 지원하는 성향을 의미한다. 진취성(Proactiveness)은 경쟁상황 속에서 시장의 미래 수요를 예측하고, 이를 바탕으로 경쟁자 대비 더 높은 성과를 내기 위해 시장을 적극적으로 리드하는 것이다. 위험감수성(Risk-taking Sensitivity)은 기대수익이 불확실한 사업기회에 대하여 자원의 활용 가능 범위를 벗어난 투자의 위험을 감수하고 기꺼이 자원을 투자하여 기회를 추구하는 성향을 의미한다. |
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