[논문]디지털 콘텐츠 불법복제 행동에 대한 통합적 분석: 태도, 개인규범, 습관을 중심으로

최병구

doi:10.7838/jsebs.2018.23.3.085

디지털 콘텐츠 불법복제 행동에 대한 통합적 분석: 태도, 개인규범, 습관을 중심으로
Integrative Analysis on Digital Piracy: Focused on Attitude, Personal Norm, and Habit 원문보기

한국전자거래학회지 = The Journal of Society for e-Business Studies, v.23 no.3, 2018년, pp.85 - 109

최병구 (College of Business Administration, Kookmin University)

초록
AI-Helper

정보통신 기술의 급격한 발전으로 인해 사람들은 디지털 콘텐츠의 불법복제를 보다 쉽고 빠르게 할 수 있게 되었다. 이에 따라 왜 사람들이 불법복제 행위를 하는가에 대한 많은 연구가 이루어져 왔다. 그러나 아직까지 불법복제 행위에 대한 체계적이고 통합적인 연구는 거의 이루어지지 않고 있다. 본 연구는 계획된 행위이론, 규범활성화 모형, 습관 등을 통합함으로써 기존 연구의 한계를 극복하고자 하였다. 이러한 목적을 달성하기 위해 태도, 개인규범, 습관 등이 불법복제 행위의도에 미치는 영향을 설명하는 9개의 가설을 수립하고 337명으로부터 수집한 자료를 통해 이를 검증하였다. 분석한 결과 태도, 지각된 행위통제, 개인규범, 습관은 불법복제 행위의도에 유의한 영향을 미치는 것으로 나타났다. 반면 주관적 규범은 행위의도에 직접적인 영향을 미치는 것이 아니라 개인규범을 통해 행위의도에 간접적인 영향을 미치지 않는 것으로 나타났다. 나아가 습관은 태도에도 유의한 영향을 미치는 것으로 나타났다. 본 연구는 태도, 개인규범, 습관은 불법복제 행위의도 간의 관계를 파악함으로써 기존 연구의 확장에 기여하였다는 점에서 그 의의가 있다.

Abstract ▼ AI-Helper

The rapid development of information and communication technology has made it for people to pirate digital contents easily and quickly. Although many studies have investigated the underlying factors that lead to an individual engaging in digital piracy, few studies have provided holistic and integrative view on this issue. Therefore, this study attempts to build integrative research model based on theory of planned behavior (TPB), norm activation model (NAM), and habit. For this purpose, this study develops nine hypotheses that explain the relationship between attitude, personal norm, habit, and behavioral intention, and tests them with survey data collected from 337 participants. The results of this study show that attitude, perceived behavioral control, personal norm, and habit have impact on behavioral intention of digital piracy while subjective norm does not affect behavioral intention. This study contributes to expand existing studies by identifying the relationship between attitude, personal norm, habit and behavioral intention.

주제어

질의응답

핵심어	질문	논문에서 추출한 답변
	디지털 콘텐츠 불법복제란 무엇인가?	디지털 콘텐츠 불법복제란 “저작권 소유자의 명시적 허가 및 보상 없이 백업 이외의 어떤 이유에서든지 디지털 제품, 소프트웨어, 디지털 문서, 디지털 오디오(음악 및 음성 포함), 디지털 비디오를 복사하는 불법행위([67], p.438)”를 의미한다.
	불법복제와 관련된 연구를 진행한 다양한 이론에는 어떤것들이 있는가?	지금까지 다양한 이론을 기반으로 디지털 콘텐츠 불법복제와 관련된 많은 연구가 진행되어 왔다. 예를 들면, 기존 연구는 인간상호간 행위이론(theory of interpersonal behavior)[42, 49], 사회인지이론(social cognitive theory)[44, 50], 윤리적 의사결정 이론(ethical decisionmaking theory)[29, 69], 억제이론(deterrence theory)[58, 74], 중화이론(neutralization theory)[52, 62], 사회학습이론(social learning theory)[33], 공평이론(equity theory)[24], 합리적 행위이론(theory of reasoned action)[40], 기술수용 모형(technology acceptance model)[11] 등을 활용하여 디지털 콘텐츠 불법복제 행위를 설명하고자 하였다.
	디지털 콘텐츠 불법복제 관련 기존 연구들이 가장 많이 활용한 이론은 무엇인가?	디지털 콘텐츠 불법복제 행동을 이해하기 위해 기존 연구들이 가장 많이 활용한 이론은 계획된 행위이론(theory of planned behavior)이다[73]. Lowry et al.

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저자의 다른 논문 :

표제어: PCR

동의어: Packet Collision Rate

용어 설명 출처 목록 (6)

용어 설명: PCR은 세균 특이성이 있는 primer를 이용하여 적은 수의 세균이 있을지라도 쉽게 검출할 수 있는 유용한 방법이며, 이를 이용하여 구강 내 치면세균막이나 타액에서 직접 세균을 검출할 수 있게 되었다[8].

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구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

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