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NTIS 바로가기지능정보연구 = Journal of intelligence and information systems, v.28 no.3, 2022년, pp.1 - 22
김동연 (가톨릭대학교 경영학과) , 박규홍 (인하대학교 경영학과) , 방영석 (연세대학교 경영대학)
We investigate the dynamic relationships among digital piracy activities, TV ratings, and online buzz for Korean TV dramas using a panel vector autoregression model. Our main findings include 1) TV ratings are negatively affected by digital piracy activities but positively affected by google buzz, 2...
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