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NTIS 바로가기Information Systems Review, v.20 no.4, 2018년, pp.59 - 78
신하정 (한양대학교 비즈니스인포매틱스학과) , 남기환 (KAIST 경영대학원 경영공학부)
With the advent of the various device types and marketing communication, customer's search and purchase behavior have become more complex and segmented. However, extant research on multichannel marketing effects of the purchase funnel has not reflected the specific features of device User Interface ...
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