[논문]A Study on the Use Intention of Xiaomi in Korean Market

Jin, Peng-Ru; Lee, Jong-Ho

doi:10.13106/ijidb.2018.vol9.no11.17

A Study on the Use Intention of Xiaomi in Korean Market 원문보기

International journal of industrial distribution & business = 산경연구논집, v.9 no.11, 2018년, pp.17 - 24

Jin, Peng-Ru (Dept. of Electronic Commerce, Kongju National University) , Lee, Jong-Ho (Dept. of Electronic Commerce, Kongju National University)

Abstract ▼ AI-Helper

Purpose - The portability, functionality, and convenience of smart phones are constantly updated. With the rapid popularization of users of mobile terminals, Xiaomi is also developing rapidly. In February 2015, the users of Xiaomi exceeded 100 million people. As a transnational industry, Xiaomi has developed rapidly in not only China but also Korea. However, through the literature review, there is no radmissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to study the Xiaomi mobile phones in Korean market. Research design, data, and methodology - Figure analysis of data and social science analytical software of IBM SPSS AMOS 23.0 and IBM Statistics 23.0 were used for all the data researched. Results - First, the innovative diffusion temperament and the compatibility of Xiaomi have positive impacts on achievement expectations and effort expectations. Second, the innovative diffusion temperament and the complexity of Xiaomi have negative impacts on achievement expectations and effort expectations. Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have positive impacts on achievement expectations and effort expectations. Conclusions - Through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.

주제어

표/그림 (6)

그림
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AI 본문요약
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문제 정의

However, through the literature review of the standard, there is no admissible study on the Xiaomi mobile telephones in the Korean market, so it is necessary to admissible study the Xiaomi mobile telephones in the Korean market. In this thesis, through the inspection of the Korean market, it considers the current situation and problems of Xiaomi smart phones existing in the development process. Through the experimental connection and analysis of innovation characteristics and automation acceptance temperament, the following study intention shall be achieved for the understanding of Xiaomi smart phones’ activation action and inspiration points.
Through the experimental connection and analysis of innovation characteristics and automation acceptance temperament, the following study intention shall be achieved for the understanding of Xiaomi smart phones’ activation action and inspiration points.

가설 설정

, 1991). Fourth, The relative advantage of a technology adoption is defined as the perceived innovation prior to the acceptance of technology acceptance. Finally, outcome expectation in social cognitive theory is the result of behavior based on user experience as a result of behavior (Compeau & Higgins, 1995).
[H10] Attempt possibility has a positive shock on Xiaomi’s effort expectations.
[H11] Performance expectation has a positive shock on continued use intentions.
[H12] Effort expectation has a positive shock on Xiaomi’s continued use intention.
[H13] Social influence has a positive shock on Xiaomi’s continued use intention.
[H14] Facilitating condition has a positive shock on Xiaomi’s continued use intention.
[H1] Compatibility has a positive shock on Xiaomi’s achievement expectations.
[H2] Compatibility has a positive shock on Xiaomi’s effort expectations.
[H3] Complexity has a negative shock on Xiaomi’s achievement expectations.
[H4] Compatibility has a negative impact on Xiaomi’s effort expectations.
[H5] Relative superiority has a positive shock on Xiaomi’s achievement expectations.
[H6] Relative superiority has a positive shock on Xiaomi’s effort expectations.
[H7] Observation possibility has a positive shock on Xiaomi’s achievement expectations.
[H8] Observation possibility has a positive shock on Xiaomi’s effort expectations.
[H9] Attempt possibility has a positive shock on Xiaomi’s achievement expectations.

제안 방법

Summary of the study results: through the analysis of the prior study, the innovation acceptance characteristics consist of compatibility, complexity, relative superiority, observation possibility, and the attempt possibility; the technical acceptance characteristics consist of achievement expectations, effort expectations, social influence, promotion condition, the study conducts relevant research on the continued use intention and analyze the hypothesis of research model.
The questionnaire survey started from April 5, 2018 to May 5, taking the students living in Korea, individual business household, and employees as the objects, a total of 340 questionnaires were collected, in addition to 27 dishonest questionnaires, the empirical analysis was finally conducted through 313 questionnaires. Using IBM SPSS Ver. 23.0 on the demographic characteristics of collected material, reliability analysis, exploratory cause analysis, and using the IBM AMOS Ver 23.0 in order to perform the identified principal analysis, judge the appropriateness analysis, construct model analysis and the verification hypothesis.

대상 데이터

According to the demographic characteristics of all the defendants who participated in the study, firstly, gender of respondents, there were 164 males(52.48%) and 149 females(47.52%). Males take up more proportion than females.
Characteristics of the study object: this study was conducted on the objects of users of Xiaomi smart phones in Korea. The questionnaire survey started from April 5, 2018 to May 5, taking the students living in Korea, individual business household, and employees as the objects, a total of 340 questionnaires were collected, in addition to 27 dishonest questionnaires, the empirical analysis was finally conducted through 313 questionnaires.
Characteristics of the study object: this study was conducted on the objects of users of Xiaomi smart phones in Korea. The questionnaire survey started from April 5, 2018 to May 5, taking the students living in Korea, individual business household, and employees as the objects, a total of 340 questionnaires were collected, in addition to 27 dishonest questionnaires, the empirical analysis was finally conducted through 313 questionnaires. Using IBM SPSS Ver.

성능/효과

Fifth, the inventive acceptance characteristics and the attack possibility of Xiaomi have an unprofitable shock on achievement expectations and attempt expectations. This is because in Korea, most Koreans use Samsung, LG and other Korean-made smartphones.
First, the innovative diffusion characteristics and the compatibility of Xiaomi have a decisive impact on attainment expectations and attempt expectations, which means that when users use Xiaomi mobile telephones, providing them advice that suits their lives, the more persistent the service and the customers’ lifestyle, the attainment expectation and effort expectation to Xiaomi are higher.
Fourth, the innovative consent component and the observation possibility of Xiaomi have an unprofitable shock on attainment confidence and effort expectations. This is because there is no appropriate difference compared to other phones when using Xiaomi mobile phones.
Second, complexity has a unfavorable shock on achievement expectations and attempt expectations. Xiaomi’s system is MIUI system, so it is not convenient for Koreans to use it.
Second, the innovative dispersion characteristics and the complexity of Xiaomi have a negative shock on achievement expectations and attempt expectations. This means that when the customer uses the Xiaomi mobile telephone, the more complex the functions and services, the lower the achievement expectations and effort expectations of Xiaomi mobile phones will be.
Second: in this thesis, it was set 5 variables in the inventive characteristics of Xiaomi, including: compatibility, complexity, relative superiority, observation possibility, attempt possibility, and set 4 variables in the technology acceptance characteristics, including: achievement expectations, effort expectations, social influence and promotion condition. It will study more fields in the future study.
Sixth, the industrial acceptance characteristics and the achievement expectations of Xiaomi have a positive shock on the continued use iobjective. This means that when users use the Xiaomi mobile telephone, the more acceptable it is in life, the more it will help develop the performance.
Third, the innovative diffusion characteristics and the relative superiority of Xiaomi have a positive impact on achievement expectations and effort expectations. This means that the more useful information afforded when the users using the Xiaomi mobile telephone, the more they can shorten the employment processing time, and will advance achievement expectation and effort expectation of Xiaomi mobile telephones.
Third, the observation possibility has had an unprofitable shock on achievement expectations and effort expectations. Therefore, while improving the achievement of mobile telephones, Xiaomi also needs to change its presence.

참고문헌 (16)

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상세보기
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원문보기 상세보기
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원문보기 상세보기
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