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NTIS 바로가기The journal of the institute of internet, broadcasting and communication : JIIBC, v.18 no.5, 2018년, pp.39 - 54
송민정 (한세대학교 미디어영상학부)
This study aims to expand K-Wave business. For this, it firstly investigated previous studies and pointed out limitations of the current scope of the K-Wave business. Therefore, as a theoretical background, it attempts to construct an analysis framework based on four types of creativity type model a...
핵심어 | 질문 | 논문에서 추출한 답변 |
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한류산업이란? | 선행연구 조사 결과, 2012년 '강남스타일'을 기점으로 산업에 대한 관심이 고조되나, 당시엔 유통망 확대가 주를 이룬다. 이에 연구자는 예술적, 경제적, 과학적, 기술적 창의성으로 구분된 '창의성 유형(Creativity type)' 모델을 토대로 한류산업을 문화산업에서 창의산업으로 확대해 "한류 자산의 생성과 활용을 바탕으로 부와 일자리를 창출할 잠재력을 보유하면서, 개인적 재능이 한류 가치 생산의 기원이 되는 산업"으로 조작적 정의한다. 이를 토대로 한류 자산 생성은 3위권에 있는 영화, 드라마, K팝에 대해, 한류 자산 활용은 화장품, 식음료, 의류산업에 대해, 개인적 재능은 새로운 한류 가치 생산의 기원이 되는 흥행 지적재산권(IP)인 웹툰IP에 대해 2013~2017년 동안 분석하였다. | |
한국문화산업교류재단이 2014년 재분류한 한류(K-Wave) 진화과정은 어떻게 구분되는가? | 한국문화산업교류재단이 2014년 재분류한 한류(K-Wave) 진화과정은 태동기(1997∼2000년대 중반), 확산기(2000년대 중반∼2013), 심화기(2013∼미래)로 구분된다. 태동기에는 드라마와 영화, 음악 중의 K팝, 확산기에는 여기에 게임이 추가되고, 심화기는 싸이의 ‘강남스타일’을 계기로 K컬처가 자리잡기 시작한 시기로 앞의 장르들에 공연, 한식, 관광, 패션 한글, 전통문화, 문화예술 등이 더해진다[1]. | |
한류(K-Wave) 진화과정에서 심화기를 설명하자면? | 한국문화산업교류재단이 2014년 재분류한 한류(K-Wave) 진화과정은 태동기(1997∼2000년대 중반), 확산기(2000년대 중반∼2013), 심화기(2013∼미래)로 구분된다. 태동기에는 드라마와 영화, 음악 중의 K팝, 확산기에는 여기에 게임이 추가되고, 심화기는 싸이의 ‘강남스타일’을 계기로 K컬처가 자리잡기 시작한 시기로 앞의 장르들에 공연, 한식, 관광, 패션 한글, 전통문화, 문화예술 등이 더해진다[1]. 3단계에 걸친 한류의 진화는 대략 10년 단위로 쪼갠 것으로 보여져, 단품 수준에서 다소 벗어나 예능 프로그램 포맷 및 간접광고 기반 제품 수출이 활성화되기 시작한 2013년 이후의 심화기에 타 산업 확장 시기가 포함된다. |
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