질의응답

참고문헌 (45)

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 347-356. doi:10.2307/3151897 

2. Allport, G. W. (1935). Attitudes. In Murchison, C. (Ed.), A handbook of social psychology (pp. 798-844). Worcester, MA, US: Clark University Press. 

3. An, G. H., & Yu, C. J. (2002). Introduction to advertising & promotion management. Seoul: Bobmunsa. 

4. Baker, M. J., & Churchill Jr, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14(4), 538-555. doi:10.2307/3151194 

   상세보기

5. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173 

   상세보기

6. Cha, B. K. (1990). The mediating role of attitude toward advertisement on ad effect: An reexamination of the Fishbein's attitude model. Journal of Communication Research, 27, 3-39. 

7. Choi, Y. H., Ju, X. M., & Kim, B. C. (2009). A study on parasocial interaction and advertising effect of hallu star celebrity endorser in China. The Korean Journal of Advertising and Public Relations, 11(2), 100-126. 

8. Erdogan, B. Z. (1999). Celebrity endorsement: A literature review. Journal of Marketing Management, 15(4), 291-314. doi:10.1362/026725799784870379 

   상세보기

9. Erdogan, B. Z., Baker, M. J., & Tagg, S. (2001). Selecting celebrity endorsers: The practitioner's perspective. Journal of Advertising Research, 41(3), 39-48. doi:10.2501/JAR-41-3-39-48 

   상세보기

10. Fan, Q. J. (2005). A study on the effects of attributes of sports star advertising models on purchase intension: Focusing on the low involvement products. Unpublished master's thesis, Paichai University, Daejeon. 

11. Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(4), 343-373. doi:10.1086/209515 

    상세보기

12. Goldsmith, R. E., Barbara, A. L., & Stephen, J. N. (2000). The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands. Journal of Advertising, 29(3), 43-54. doi:10.1080/00913367.2000.10673616 

    상세보기

13. Hong, S. M. (2012). The effects of advertising model attribute factors on brand image and purchasing intension: Focusing on the comparison of cosmetics and electronics advertisement by identical advertising model. Unpublished master's thesis, Kyung Hee University, Seoul. 

14. Hwang, T. K., & Song, C. H. (2011). A study on influence of citybrand elements upon city-brand personality and assets value. Northeast Asia Tourism Research, 7(2), 185-213. 

15. Jang, K. S. (2001). The influence of congruence between brand personality and self-image on attitude toward brand. Unpublished master's thesis, Chung-Ang University, Seoul. 

16. Jeong, W. S. (2009). A study on Chinese culture industry market participants: Focused on 3C (Company, Customer, Competitor). The Journal of Modern China Studies, 11(1), 145-193. 

17. Ju, I. (2017, May 8). 2016 [Analysis of the scale and development status of Korean cosmetics market in 2016]. Retrieved October 1, 2017, from https://www.qianzhan.com/analyst/detail/220/170508-dd8115ac.html 

18. Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser: A social adaptation perspective. Journal of Consumer Research, 11(4), 954-961. doi:10.1086/209029 

    상세보기

19. Keller, K. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22. doi:10.2307/1252054 

    상세보기

20. Kim, C. G. (2008). The effects of entertainment star model on the advertising effectiveness in the food service industry. Unpublished doctoral dissertation, Kyungwon University, Seongnam. 

21. Kim, J. I. (2016). The impact of VMD characteristics on brand personality and brand attitudes. Unpublished master's thesis, Pusan National University, Busan. 

22. Kim, J. J., & Park, M. R. (2012). The impact of celebrity endorsers' credibility and attractiveness on attitude toward advertisements and brands. Journal of Marketing Studies, 20(2), 53-72. 

23. Kim, K. S. (2011). The effects of the perceived call center service quality on service loyalty: Focused on mediating effects of the perceived brand personality. Unpublished doctoral dissertation, SangMyung University, Seoul. 

24. Kim, S. D., Youn, M. K., & Kim, K. S. (2012). A study of the effect of model characteristics on purchasing intentions and brand attitudes. Journal of Distribution Science, 10(4), 47-53. 

    원문보기 상세보기

25. Kim, Y. G. (2000). 브랜드 개성의 유형과 영향요인에 관한 연구: 제품 특성과 소비자 요인을 중심으로 [A study on the types and affecting factors of brand personality: focusing on product characteristics and consumer factors]. Advertising Research, 49, 29-53. 

26. Lee, H. B., & Jeong, I. G. (1997). 유명인 광고모델속성이 광고태도와 상표태도에 미치는 영향 [The effect of celebrity advertising models' attributes on advertising attitude and brand attitude]. The Korean Journal Of Advertising, 8(2), 167-181. 

27. Lee, M. Y. (2009). Study on the effects of commercial models of women's cosmetics: In terms of characteristics of models according to gender. Unpublished master's thesis, Konkuk University, Seoul. 

28. Lee, S. H., & Jeong, G. Y. (2016). A study on the effect of hallyu stars as advertisement models of Korean cosmetics brands on hallyu stars attachment and brand authenticity: Focused on Chinese consumers. International Area Studies Review, 20(2), 141-172. doi:10.21212/IASR.20.2.7 

    상세보기

29. Lee, S. H. (2005). Congruence between brand image and advertisement model on fashion advertisement effect. Journal of Fashion Business, 9(4), 161-169. 

30. McGracken, G. (1989). Who if the celebrity endorser? Cultural foundation of the endorsement process. Journal of Consumer Research, 16(3), 310-321. doi:10.1086/209217 

    상세보기

31. Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived, trustworthiness, and attractiveness. Journal of Advertising, 19(3), 39-52. doi:10.1080/00913367.1990.10673191 

    상세보기

32. Oh, J. S. (2002). A study of how brand personality affects brand loyalty: Focused on FCB Grid model. Unpublished master's thesis, Kyung Hee University, Seoul. 

33. Park, S. H. (2011). Celebrities and contents' advertising attributes influencing attitude toward advertising, attitude toward brand and purchase intention in food service franchise. Unpublished doctoral dissertation, Sejong University, Seoul. 

34. Park, S. H. (2012). A study on ad attitude and purchase intention of contents and celebrities' advertising attributes in foodservice industry. The Korea Academic Society of Tourism and Leisure, 24(8), 219-238. 

35. Patzer, G. L. (1985). The physical attractiveness phenomena. New York: Plenum Press. 

36. Plummer, J. T. (1985). How personality makes a difference. Journal of Advertising Research, 24(6), 27-31. 

37. Rossiter, J. R., & Percy, L. (1980). Advertising strategy: A communication theory approach. New York: Praeger. 

38. Seo, J. M. (2008). The effects of Japanese tourists' perceptions of hallyu celebrities' advertising attributes on creating company's image, reliance and customer loyalty. Unpublished doctoral dissertation, Sejong University, Seoul. 

39. Shim, S. Y. (1996). A study on the relationship between advertising model characters and advertising effects: Focusing on Korean coffee market. Unpublished master's thesis, Yonsel University, Seoul. 

40. Shimp, T. A. (2010). Integrated marketing communication in advertising and promotion (8th ed.). Mason, Ohio: Thomson South-Western. 

41. Sirgy, M. J. (1982). Self-concept in consumer behavior: A critical review. Journal of Consumer Research, 9(3), 287-300. doi:10.1086/208924 

    상세보기

42. Till, B. D., & Busler, M. (2000). The match-up hypothesis: Physical attractiveness, expertise, and the role of fit on brand attitude, purchase intent and brand belief. Journal of Advertising, 29(3), 1-13. doi:10.1080/00913367.2000.10673613 

43. Yang, J. (2015). A replication of the flexibile model of country-oforigin effects : Hallyu (韓流) and Chinese attitude on Korean cosmetics brands. Unpublished master's thesis, Dongguk University, Seoul. 

44. Yoo, C. J., Lee, S. H., & Hwang, T. G. (2008). Exploratory study on the effects of city characteristics on city brand personality and city evaluation. Asia Marketing Journal, 10(3), 31-57. 

45. Zhang, H. X. (2009). A study on the impacts of the characters' attractiveness on product attitude and purchase intention in PPL advertisement. Unpublished master's thesis, Dong-A University, Busan. 

저자의 다른 논문 :

이진화 (45)