최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.1, 2019년, pp.65 - 80
성희원 (경상대학교 의류학과) , 김은영 (충북대학교 패션디자인정보학과)
Mobile shopping has spread rapidly in the consumer's daily life, and numerous fashion companies have now launched a mobile shopping application. By focusing on mobile social commerce apps, this study was to: (a) segment consumers based on loyalty and switching intentions, (b) to test differences in ...
* AI 자동 식별 결과로 적합하지 않은 문장이 있을 수 있으니, 이용에 유의하시기 바랍니다.
핵심어 | 질문 | 논문에서 추출한 답변 |
---|---|---|
전환장벽은 무엇인가? | 서비스 마케팅 관점에서 서비스 품질에 대한 만족이 고객 충성도를 유지하는데 중요한 역할을 하는 만큼, 전환장벽 또한 충성고객의 이탈을 막는데 중요한 변수이다. 전환장벽(switching barrier)은 기존의 서비스 제공자에서 다른 제공자로 이동하면서 발생되는 시간적, 경제적 비용이나 감정적으로 겪게 되는 불편함, 어려움으로 정의된다(Jones et al., 2000; Shin et al. | |
모바일 시장이 고객에게 제공하는 것은 무엇인가? | 모바일 시장은 경쟁적 관계에 있는 다양한 쇼핑 앱이 하나의 플랫폼에 설치되어 고객이 최적의 서비스와 혜택을 제공하는 쇼핑 사이트를 선택하는데 편리한 환경을 제공한다. 실제로 소비자들은 다양한 쇼핑 앱을 설치하여 필요한 상품을 검색하거나 구매하고 싶은 상품의 알림을 수시로 받을 수 있다. | |
모바일 환경에서 고객과의 관계를 유지하고 충성고객을 확보하는 것이 더 어려진 이유는 무엇인가? | 기존의 오프라인 환경에 비해 온라인 쇼핑환경은 경쟁이 더욱 치열하며(Mutum et al., 2014), 특히 모바일 환경은 경쟁사의 유인책에 쉽게 노출되어, 경쟁사로 소비자의 전환이 더 수월한 구조이다. 따라서 마케터의 입장에서는 고객과의 관계를 유지하고 충성고객을 확보하는 것이 더욱 어려워졌기 때문에 마케팅 관점에서 모바일 서비스 품질과 충성도와의 관계를 재조명해 볼 필요가 있다. |
Aaker, D. A. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York, NY: The Free Press.
An, H. J. (2016, March 2). TMON caught in a middle age group ..."User age increases". ZDNet Korea. Retrieved December 4, 2018, from http://www.zdnet.co.kr/news/news_view.asp?artice_id20160302093256&fromMobile
An, S. H. (2018, May 4). 10 trillion won! Online platform buz big match. Fashionbiz. Retrieved July 3, 2018, from http://www.fashionbiz.co.kr/article/view_onlogin.asp?idx166595&rurl%2Farticle%2Fview%2Easp%3Fidx%3D166595&a1
Anderson, R. E., & Srinivasan, S. S. (2003). E-satisfaction and e-loyalty: A contingency framework. Psychology & Marketing, 20(2), 123-138. doi:10.1002/mar.10063
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: Measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656. doi:10.1086/209376
Bae, Y. K. (2018, April 17). Why does social commerce make no profit. MK. Retrieved November 25, 2018 from http://news.mk.co.kr/newsRead.php?sc30000001&year2018&no243455
Balabanis, G., Reynolds, N., & Simintiras, A. (2006). Bases of e-store loyalty: Perceived switching barriers and satisfaction. Journal of Business Research, 59(2), 214-224. doi:10.1016/j.jbusres.2005.06.001
Burnham, T. A., Frels, J. K., & Mahajan, V. (2003). Consumer switching costs: A typology, antecedents, and consequences. Journal of the Academy of Marketing Science, 31(2), 109-126. doi:10.1177/0092070302250897
Byeon, H. (2009). The influence of technical quality and functional quality on switching barrier. Korean Journal of Business Administration, 22(6), 3655-3672.
Chuah, S. H. W., Marimuthu, M., Kandampully, J., & Bilgihan, A. (2017). What drive Gen Y loyalty? Understanding the mediated moderating roles of switching costs and alternative attractiveness in the value-satisfaction-loyal chain. Journal of Retailing and Consumer Services, 36, 124-136. doi:10.1016/j.jretconser.2017.01.010
Collier, J. E., & Bienstock, C. C. (2006). Measuring service quality in e-retailing. Journal of Service Research, 8(3), 260-275. doi:10.1177/1094670505278867
Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113. doi:10.1177/0092070394222001
Gross, M. (2015). Mobile shopping: A classification framework and literature review. International Journal of Retail & Distribution Management, 43(3), 221-241. doi:10.1108/IJRDM-06-2013-0119
Gurau, C. (2012). A life-stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers. Journal of Consumer Marketing, 29(2), 103-113. doi:10.1108/07363761211206357
Han, J. M. (2017, March 25). "Catch the patrons"...open market, social commerce VIP competition. g-enews. Retrieved July 3, 2018, from http://news.g-enews.com/view.php?ud2017032417451240070c5a03ecec_1&md20170324175224_F
Hong, S. K. (2017, June 21). The market size of online shopping was 65 trillion won last year...due to the growth of mobile. The financial news. Retrieved July 3, 2018, from http://www.fnnews.com/news/201706211507368831
Jang, H. Y., & Chung, K. H. (2005). A study on the effects of switching cost, customer loyalty, and brand preference on customer satisfaction and repurchase intention in service industry. Journal of Korea Service Management Society, 6(2), 187-214.
Jang, W. J. (2018, June 19). Selling better than selling more, experience-centered social commerce, 0.8L. Mobi Inside. Retrieved December 5, 2018, from http://www.mobiinside.com/kr/2018/06/19/details-08liter/
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000). Switching barriers and repurchase intentions in services. Journal of Retailing, 76(2), 259-274. doi:10.1016/S0022-4359(00)00024-5
Lee, C. Y. (2016, September 29). Social commerce once more 'fashion'...social commerce mobile market. Apparel News. Retrieved November 2, 2018, from http://www.apparelnews.co.kr/naver/view.php?iid62935
Lee, E. J., & Kim, J. O. (2011). The service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. Journal of the Korean Society of Clothing and Textiles, 35(8), 890-905. doi:10.5850/JKSCT.2011.35.8.890
Lee, J. W. (2013). The study on the e-service quality and e-loyalty in social commerce. The e-Business Studies, 14(3), 175-196. doi:10.15719/geba.14.3.201308.175
Lee, M. (2002). e-SERVQUAL: A scale for measuring consumer evaluations of internet service quality. Journal of Korean Marketing Association, 17(1), 73-95.
Lee, Y. M. (2018, June 24). 'Ready to fire' the giant on . offline retailers, who will become the final winner of e-commerce. Yonhap News. Retrieved July 3, 2018, from http://www.yonhapnews.co.kr/bulletin/2018/06/22/0200000000AKR20180622091300030.HTML?input1195m
Li, Y. N., & Shin, G. C. (2016). The influence of having been visited to Korea duty-free stores Chinese consumers' perceived relational benefits and relationship quality on customer loyalty: The moderating effect of switching barriers. Journal of Channel and Retailing, 21(1), 55-80. doi:10.17657/jcr.2016.01.31.3
Melnic, E. L. (2016). How to strengthen customer loyalty, using customer segmentation? Bulletin of the Transilvania University of Brasov Series V - Economic Sciences, 9(2), 51-60.
Mutum, D., Ghazali, E. M., Nguyen, B., & Arnott, D. (2014). Online loyalty and its interaction with switching barriers. Journal of Retailing and Consumer Services, 21(6), 942-949. doi:10.1016/j.jretconser.2014.08.012
Opensurvey. (2017, June 29). Mobile shopping trend report for the first half of 2017 1H. Opensurvey. Retrieved July 15, 2018, from https://www.opensurvey.co.kr/blog/trendreport/mobileshopping_report_2017-1/
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. Journal of Retailing, 64(1), 12-40.
Parasuraman, A., Zeithaml, V. A., & Malhotra, A. (2005). E-SQUAL: A multiple-item scale for assessing electronic service quality. Journal of Service Research, 7(3), 213-233. doi:10.1177/1094670504271156
Seong, T. J. (2012). Easy to learn statistical analysis using SPSS/AMOS: From descriptive statistics to structural equation modeling. Seoul: HAKJISA Publisher.
Shin, C. H., Yang, Y. O., & Han, S. L. (2008). A study on the effect of perceived personalization and switching barriers on loyalty in internet shopping malls. Journal of Marketing Management Research, 13(1), 23-43.
Shin, D. H., & Kim, W. Y. (2008). Forecasting customer switching intention in mobile service: An exploratory study of predictive factors in mobile number portability. Technological Forecasting Social Change, 75(6), 854-874. doi:10.1016/j.techfore.2007.05.001
Song, I., & Jeng, K. (2017). A study of effects of service quality and ease of use on buyer's satisfaction and purchase intention in mobile shopping environment. Korean Journal of Business Administration, 30(6), 975-1007. doi:10.18032/kaaba.2017.30.6.975
Sung, H., & Kim, E. Y. (2017). The effects of perceived relational benefits on repurchase intention and word of mouth intention in the social commerce marketplace: Mediating effect of satisfaction and difference in market mavenism. Journal of Fashion Business, 21(2), 30-44. doi:10.12940/jfb.2017.21.2.30
Wolfinbarger, M., & Gilly, M. C. (2003). eTailQ: dimensionalizing, measuring and predicting etail quality. Journal of Retailing, 79(3), 183-198. doi:10.1016/S0022-4359(03)00034-4
Yim, C. K., & Kannan, P. K. (1999). Consumer behavioral loyalty: A segmentation model and analysis. Journal of Business Research, 44(2), 75-92. doi:10.1016/S0148-2963(97)00243-9
Yoon, S. J., & Park, J. W. (2003). A taxonomy of customer loyalty group based on expectation disconfirmation and overall satisfaction. Journal of Consumer Studies, 14(1), 39-58.
Zeithaml, V. A., Parasurman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 362-375. doi:10.1177/009207002236911
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.