[논문]A Market Research on the Development Trends of Aerogel Daily Clothing

Du, Ying; Kim, Hee-Eun

doi:10.5805/sfti.2019.21.1.96

A Market Research on the Development Trends of Aerogel Daily Clothing 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.21 no.1, 2019년, pp.96 - 103

Du, Ying (Dept. of Clothing & Textiles, Kyungpook National University) , Kim, Hee-Eun (Dept. of Clothing & Textiles, Kyungpook National University)

Abstract ▼ AI-Helper

The objective of this study is to analyze the development trends of aerogel daily clothing through market research, and to discuss the main points of future aerogel application in daily clothing. Market research on daily clothing has been conducted by collecting relevant information on the internet and analyzing the content of the information. We summarized the market research results in three aspects: the daily clothing brand using aerogel, the aerogel composite used in daily clothing, and the property of aerogel daily clothing. From these results, it can be seen that the development of aerogel daily clothing is becoming active and specialized. But there are still many difficulties due to lack of development experience. One problem is that the application methods of aerogel composite in current aerogel daily clothing are similar. Another problem is that the analysis of consumer reviews can only provides a rough understanding of the property of aerogel daily clothing. Therefore, further application research of aerogel composite in the field of daily clothing through scientific evaluation is required. It is expected to improve the performance of the aerogel daily clothing and increase the utilization of aerogel composite by conducting the further application research.

주제어

AI 본문요약
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문제 정의

In this study, we researched the development trends of aerogel daily clothing by conducting market research based on internet information for increasing the utilization of aerogels in the field of daily clothing. In the market research, the daily clothing brand using aerogel, the aerogel composite used in daily clothing, as well as the property of aerogel daily clothing was examined.
In order to carry out the study of aerogel application in the daily clothing field, it is necessary to understand the development trends of aerogel daily clothing on the market. This study aims to analyze the development trend of aerogel daily clothing through market research, and to discuss the main points of future study on aerogel application in daily clothing based on market research results.

제안 방법

A market research on aerogel daily clothing was conducted by collecting the related information on the internet and analyzing the information contents in this study.
According to the covering area, the application method of aerogel composite was classified into full covering method and partial covering method. And the partial covering method was subdivided into insulation panel inserting and insulation pattern cutting according to the type of the aerogel composite. In order to visually understand, the diagrams marked with the location and area of aerogel composite, and the real images of aerogel daily clothing were presented in Table 5.
As of February 8, 2018, the number of information about “aerogel clothing” was 1070, about “aerogel garment” was 56, and about “aerogel apparel” was 324. By browsing through the retrieved information in turn, we extracted nine clothing brands that used aerogel to develop daily clothing, including Champion, ROCKY, PeakPerformance, FACTION, Shiver Shield, Lukla, OROS, SNAFEL, and AG. Among the nine brands, Lukla and OROS were launched in the same company.
Aerogel daily clothing were mainly the clothing that gives a cold protection function such as ski suit and mountaineering suit, and the important property for these kinds of clothing was warmth and breathability. In order to examine the warmth and breathability property of the current aerogel daily clothing, consumer reviews were collected and analyzed. The collecting of consumer reviews focused on the jacket which the most developed aerogel daily clothing type.
In addition, the breathability of the aerogel daily clothing developing by this method was very poor. In order to improve the problem of poor breathability, the main method adopted was to form vents that could be opened and closed by providing a zipper at the position such as armpit, crotch and side seam.
That was to say, this study analyzed eight brands that developed aerogel daily clothing. In the detailed search step, detailed information of the brands, detailed information of all the aerogel daily clothing products and consumer reviews about the aerogel daily clothing were collected by re-searching on engine Google and homepages of the eight brands extracted in the integrated search step. All of the detailed information collected was used to analyze the results of market research.
The Information analyzing stage summarized the results of market research on the development trends of aerogel daily clothing, including brand information and product information of daily clothing brand using aerogel, types and application methods of aerogel composite used in daily clothing, and warmth property and breathability property of aerogel daily clothing. The process of conducting the market research on development trends of aerogel daily clothing was shown in Fig.

대상 데이터

According to this situation, Lukla and OROS were regarded as one brand, and information of the two brands was collected in OROS name. That was to say, this study analyzed eight brands that developed aerogel daily clothing. In the detailed search step, detailed information of the brands, detailed information of all the aerogel daily clothing products and consumer reviews about the aerogel daily clothing were collected by re-searching on engine Google and homepages of the eight brands extracted in the integrated search step.

후속연구

However, due to the individual differences in the wearer’s wearing experience and the wearing environment, and there is no uniform rating scale in consumer reviews, more specific analysis cannot be performed.
The results can provide specific and diverse reference data for the development of aerogel daily clothing in the future. If more objective and detailed research is conducted, we expected that the performance of the aerogel daily clothing will improve and the utilization of the aerogel composite in the daily clothing field will increase.

참고문헌 (20)

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